The Psychological Cost of Corona Coronavirus (COVID-19) has a severe effect on global economy. However, it has also affected the mental well-being of people and resulted in a huge social and individual psychological cost which may take years to heal. I, along with, Prof. Shailendra Singh Sir, Director IIM Ranchi, discuss the devastating impact of […]
The Psychological Cost of Corona Read More »
Print Media is Alive and Kicking! Print media exists and works! Last few months were all about COVID-19 crisis. Many false/fake news were spread about newspaper that infection can be passed on via touching the paper. Many people stopped the subscription. Even the well educated people, apartments, societies in elite cities and posh colonies turned
Print Media is Alive and Kicking! Read More »
Everything is Fair & Lovely in Marketing and Wedding! Fair has gone, so now lovely is alone – but wait we have a handsome waiting somewhere to grab the opportunity! Well, the world has seen many social movements. Recently it was all about the unfortunate death of George Floyd, which got global media coverage and
Everything is Fair in Advertising and Wedding! Read More »
Mobile App Strategy to Fight Market Leader – Gyan Fresh and AMUL. Mobile App – Once Shakespeare have famously wrote – What’s in a mobile app? Well, if you ask anyone, what they can’t live without – most probably the answer is phone. This question is repeated many times. But no one asks the second
Mobile App to Fight, Survive, and Rescue against AMUL – A real case of Gyan Fresh. Read More »
Ramayan knocks Game Of Thrones! Ramayan on TV – a traditional media, a favorite punching bag for current gen advertisers – high on dose of digital and social media app. The old show on the dying broadcast media – who cares? Well, that’s how an opportunity to reach all target segment, that comes once in
Ramayan and TV: A Rare Opportunity Missed Read More »
Switch: How to change things, when change is hard Switch: How to change things, when change is hard, is a book about change management. Generally, my interest is consumer psychology that provides a much better and deeper understanding of the typical marketing consumer behavior that is not available in any textbook. I have read another
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Small data, well what is that? We all are done to death with marketing and hype of Big Data. Everywhere, data means Big data. Big consulting firms are selling solutions to mine and analyze big data as a silver bullet to all marketing problems and no one talks about tiny data anywhere. The online world
Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom Read More »
The Cola War Cola war – the much anticipated battle of advertising among the Coca cola and Pepsi has just started. The season of summers is around the corner. The next few months (March – June) are the most crucial for the Cola giants where they make most of the sales. Coca cola and Pepsi
The COLA WAR Begins: Summers 2020 Read More »
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg The Power of Habit is a book about habit formation and how to change habits. The book is listed in the best seller list of NYT and Amazon. That listing encouraged me to buy and check the book.
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Valentine’s Day On Social Media Valentine’s Day On Social Media. Brands are highly active on social media and find ways to connect with consumers to drive engagement. It’s all about POEM – paid, owned, and earned media. Brands wish for that free forward or share of their post on social media by consumers.
How Brands Celebrated Valentine’s Day On Social Media. Read More »