Queen Elizabeth II Death : Operation London Bridge for Brands Queen Elizabeth II Death : Operation London Bridge for Brands – The entire world has been mourning the demise of Queen Elizabeth II on Thursday evening at the age of 96. Almost all the top political leaders and business leaders have expressed sorrow and grief […]
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Six ads are given below. Cast your vote honestly 🙂 [poll id=”2″] 3 3 Anubhav MishraProfessor of Marketing at Jaipuria Institute of Management, Lucknow. Ph.D. in Marketing, IIM Lucknow. Ex-assistant Prof at IIM Ranchi, visiting faculty to IIM Lucknow. Writes for ET BrandEquity, Campaign India, BusinessWorld, Times of India
Zero Moment of Truth (ZMOT): Key For Digital Survival Zero Moment of Truth (ZMOT), are the moments before people buy: where first impressions happen which triggers the purchase journey which kills the purchase journey One can easily survive in a Jurassic Park with Dinosaurs. But to survive in the cut-throat competition in the digital world
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Performance Marketing Performance Marketing is the recent concept which focuses on marketing to achieve predefined performance metrics. Brands have understood the importance of digital. We can see an increasing spend on advertising budget on digital media. The proliferation of digital media has fueled the new age marketing known as performance marketing. As you know, Digital
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CRED Ads Entertainment at the COST of Targeting CRED Ads are creating a lot of buzz in popular media. Cred is an Indian fintech company, based in Bangalore, founded in 2018 by Kunal Shah. Cred app’s main feature is reward-based credit card payments. CRED is a members only credit card bill payment platform that rewards its
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What is Brand Positioning in Marketing (Last updated: September 2026) Brand positioning in the marketing is the process by which a company creates a distinct image and identity for its product, service, or brand in the minds of consumers. In simple words, positioning answers an important question: what is the first thing people think about
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Experimentation Works The Surprising Power of Business Experiments Experimentation Works: The Surprising Power of Business Experiments – a book by Stefan H Thomke is a wonderful book about the power of experiments for businesses. People familiar with IT and digital marketing are aware of A/B testing, which means testing two options to find out
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The Gutka Guy: Story of A Common Man Turned Into Social Media Sensation [The Gutka guy – A story of another social media sensation, where a person chewing Gutka unknowingly became the ‘viral sensation’. ] India and New Zealand were battling out for an engrossing test cricket match at the city of Kanpur in India.
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Fabindia faces Boycott & Rejection on Twitter Fabindia joins Zomato for boycott. Festivals period is in full swings. Thank God corona effect is minimal and the deathly waves have receded. Cases are declining and vaccinations are high. The cheer and smiles are back and gloom and doom feelings are smoked off! But, even in the
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iPhone 13 and Dum Maro Dum: A Super Get High Combination Apple Event, the launch of iPhone13 is one of those holy grail events that attract millions of people. They are the Final of Super Bowl, Football World cup, Cricket. Apple event is one of the most followed events by press, media, and the netizens
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