End of Marketing (by Carlos Gill) – First of all, do not get confused with the title that “Marketing is Finished“. What the author of this book want to convey is that ‘marketing as we know it, ceases to exist’. Traditional marketing is failing in today’s digital, always-on world as social networks have become the […]
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Collaborative Marketing is a special type of marketing where a brand collaborates with other brands for promotion and advertising. The American Marketing Association dictionary does not have Collaborative Marketing, but a similar term ‘Collaborative Agreement’, which is defined as, “A collaborative agreement is a cooperation strategy between companies to jointly pursue a common goal“. It
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Shark Tank Vs. Big Boss: Well, for the novices, both are reality shows. Here are some details to get you started. Shark Tank (the original one) is an American business reality television series that premiered on August 9, 2009, on ABC and is currently having 14 Seasons. Shark Tank India is an Indian Hindi-language business
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Samsonite Print Ad: Black Is Beautiful SSamsonite, a well known premium brand for trolley bags, suitcases and luggage, recently launched its ad campaign. The ad appeared as full page print ad (the very first page) on the leading newspaper Times of India. The ad features one of the most well known Bollywood faces, Mr
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Bournvita Forced Packs: An outdated Idea? Bournvita Forced Packs: A campaign focuses on a little outdated idea of forcing career choices on children. The campaign is getting lot of appreciation and praise in popular media (as expected). But does it really make sense? The new campaign from Bournvita suggests – It’s time to stop forcing
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The Fluid Consumer: Next Generation Growth and Branding in the Digital Age by Teo Correia The Fluid Consumer Fluid consumers reflect the new category of digital consumers who display fluid characteristics while shopping. The decisions are made in a flash. These consumers are also called Millenials or generation Z. The important aspect of such consumers
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Queen Elizabeth II Death : Operation London Bridge for Brands Queen Elizabeth II Death : Operation London Bridge for Brands – The entire world has been mourning the demise of Queen Elizabeth II on Thursday evening at the age of 96. Almost all the top political leaders and business leaders have expressed sorrow and grief
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Six ads are given below. Cast your vote honestly 🙂 [poll id=”2″] 3 3 Anubhav MishraProfessor of Marketing at Jaipuria Institute of Management, Lucknow. Ph.D. in Marketing, IIM Lucknow. Ex-assistant Prof at IIM Ranchi, visiting faculty to IIM Lucknow. Writes for ET BrandEquity, Campaign India, BusinessWorld, Times of India
Zero Moment of Truth (ZMOT): Key For Digital Survival Zero Moment of Truth (ZMOT), are the moments before people buy: where first impressions happen which triggers the purchase journey which kills the purchase journey One can easily survive in a Jurassic Park with Dinosaurs. But to survive in the cut-throat competition in the digital world
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Performance Marketing Performance Marketing is the recent concept which focuses on marketing to achieve predefined performance metrics. Brands have understood the importance of digital. We can see an increasing spend on advertising budget on digital media. The proliferation of digital media has fueled the new age marketing known as performance marketing. As you know, Digital
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