The Bud Light Dylan Mulvaney Transgender Controversy: Navigating Sensitivity and Representation in Advertising

Opinion / /

Advertising has the power to influence and shape public opinion. However, this influence can sometimes lead to controversy when brands fail to navigate sensitive topics with care and understanding. One such incident was the Bud Light Dylan Mulvaney transgender controversy. This controversy brought to the forefront important discussions about transgender representation, inclusivity, and the responsibilities […]

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Bournvita Controversy: Where is ‘Sach ki Shakti’?

Advertising, Opinion / /

Bournvita controversy: Recently Bournvita, a leading health drink brand targeted to kids and teenagers was caught in a controversy. A social media influencer “foodpharmer” posted on his Instagram reel abut the extremely high sugar content. Mondalez, that owns Cadbury and Bournvita, took a legal action. By sending influencer Revant Himatsingka a legal notice for his

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Generative AI

Generative AI: Going from dull text to the glamour of images

Digital, Opinion / /

Generative AI: Going from dull text to the glamour of images – ChatGPT has hogged a fair share of limelight in last few weeks. It has overshadowed the craze of metaverse and emerged as the new dominating force, which will change the world forever. Some experts are already predicting doomsday (as in typical Hollywood movies).

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End of marketing

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

Book Reviews / /

End of Marketing (by Carlos Gill) – First of all, do not get confused with the title that “Marketing is Finished“. What the author of this book want to convey is that ‘marketing as we know it, ceases to exist’. Traditional marketing is failing in today’s digital, always-on world as social networks have become the

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Collaborative Marketing: A New Experiment in Marketing

Advertising, Digital, Social Media / /

Collaborative Marketing is a special type of marketing where a brand collaborates with other brands for promotion and advertising. The American Marketing Association dictionary does not have Collaborative Marketing, but a similar term ‘Collaborative Agreement’, which is defined as, “A collaborative agreement is a cooperation strategy between companies to jointly pursue a common goal“. It

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Fluid Consumers

The Fluid Consumer: Next Generation Growth and Branding in the Digital Age

Book Reviews / /

The Fluid Consumer: Next Generation Growth and Branding in the Digital Age by Teo Correia The Fluid Consumer Fluid consumers reflect the new category of digital consumers who display fluid characteristics while shopping. The decisions are made in a flash. These consumers are also called Millenials or generation Z. The important aspect of such consumers

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Google Queen Elizabeth

Queen Elizabeth II Death : Operation London Bridge for Brands

Advertising, Digital, Social Media / /

Queen Elizabeth II Death : Operation London Bridge for Brands Queen Elizabeth II Death : Operation London Bridge for Brands – The entire world has been mourning the demise of Queen Elizabeth II on Thursday evening at the age of 96.  Almost all the top political leaders and business leaders have expressed sorrow and grief

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