Bournvita controversy: Recently Bournvita, a leading health drink brand targeted to kids and teenagers was caught in a controversy. A social media influencer “foodpharmer” posted on his Instagram reel abut the extremely high sugar content. Mondalez, that owns Cadbury and Bournvita, took a legal action. By sending influencer Revant Himatsingka a legal notice for his […]
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Generative AI: Going from dull text to the glamour of images – ChatGPT has hogged a fair share of limelight in last few weeks. It has overshadowed the craze of metaverse and emerged as the new dominating force, which will change the world forever. Some experts are already predicting doomsday (as in typical Hollywood movies).
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End of Marketing (by Carlos Gill) – First of all, do not get confused with the title that “Marketing is Finished“. What the author of this book want to convey is that ‘marketing as we know it, ceases to exist’. Traditional marketing is failing in today’s digital, always-on world as social networks have become the
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Collaborative Marketing is a special type of marketing where a brand collaborates with other brands for promotion and advertising. The American Marketing Association dictionary does not have Collaborative Marketing, but a similar term ‘Collaborative Agreement’, which is defined as, “A collaborative agreement is a cooperation strategy between companies to jointly pursue a common goal“. It
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Shark Tank Vs. Big Boss: Well, for the novices, both are reality shows. Here are some details to get you started. Shark Tank (the original one) is an American business reality television series that premiered on August 9, 2009, on ABC and is currently having 14 Seasons. Shark Tank India is an Indian Hindi-language business
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Samsonite Print Ad: Black Is Beautiful SSamsonite, a well known premium brand for trolley bags, suitcases and luggage, recently launched its ad campaign. The ad appeared as full page print ad (the very first page) on the leading newspaper Times of India. The ad features one of the most well known Bollywood faces, Mr
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Bournvita Forced Packs: An outdated Idea? Bournvita Forced Packs: A campaign focuses on a little outdated idea of forcing career choices on children. The campaign is getting lot of appreciation and praise in popular media (as expected). But does it really make sense? The new campaign from Bournvita suggests – It’s time to stop forcing
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The Fluid Consumer: Next Generation Growth and Branding in the Digital Age by Teo Correia The Fluid Consumer Fluid consumers reflect the new category of digital consumers who display fluid characteristics while shopping. The decisions are made in a flash. These consumers are also called Millenials or generation Z. The important aspect of such consumers
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Queen Elizabeth II Death : Operation London Bridge for Brands Queen Elizabeth II Death : Operation London Bridge for Brands – The entire world has been mourning the demise of Queen Elizabeth II on Thursday evening at the age of 96. Almost all the top political leaders and business leaders have expressed sorrow and grief
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Harley-Davidson India Case Solution Harley-Davidson India Case is published by Ivey. Details of the case from the Ivey website: Case Summary The case examines Harley-Davidson’s decision to enter the Indian market. Due to India’s rapidly growing economy and its swelling base of high-net-worth consumers, numerous luxury product companies lined up to enter India.
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