30 Second Thrillers: Behind the Curtain of Indian Advertising Magic

Book Reviews / /

K.V. Sridhar’s “30 Second Thrillers” is more than just a book about advertising; it’s a backstage pass to the pulsating heart of Indian culture, woven through the captivating narratives behind iconic commercials. It’s a love letter to the fleeting yet potent magic that unfolds within the thirty-second confines of our television screens, leaving us humming […]

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Video Marketing Trends in 2023: Dominating Desi Digital

Advertising, Video Ads / /

Video Marketing Trends in 2023 Video, the undisputed king of content, ain’t slowing down in 2023. But the landscape is shifting, and Indian brands need to adapt their strategies to stay ahead of the curve. Forget Bollywood-esque ads and cheesy jingles; it’s time to embrace bite-sized brilliance, real-time razzle-dazzle, and audience-powered panache. Let’s dive into

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Conquering the Post-Holiday Marketing Terrain in India: Strategies for January and Beyond

Marketing, Opinion / /

Conquering the Post-Holiday Marketing Terrain in India The festive fervor has faded, the fairy lights are packed away, and the echoes of joyous carols have given way to the hum of resolutions and a fresh start. For marketers in India, this marks the end of the high-octane holiday season and the dawn of a new

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Think Again

Book Reviews / /

Think Again: Adam Grant, the bestselling author of Give and Take and Originals examines the critical art of rethinking: learning to question your opinions and open other people’s minds, which can position you for excellence at work and wisdom in life. Core Idea: We often overestimate what we know and underestimate what we don’t. To

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Advertising Lessons from Indian Mythology: Sage Advice for Modern Marketers

Advertising, Marketing / /

Advertising Lessons from Indian Mythology In the dynamic world of advertising, where capturing attention is an art, Indian mythology stands as an untapped reservoir of inspiration. It’s not merely a collection of ancient stories but a treasure trove brimming with storytelling, symbolism, and archetypes waiting to transform modern advertising narratives. We can learn invaluable lessons

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BCG Matrix: Explanation With An Indian Market Perspective

Marketing, Opinion / /

BCG Matrix (Boston Consulting Group Matrix), popularly known as Growth-Share Matrix, is a strategic tool used to analyze a company’s portfolio of products or business units. It categorizes these products or units into four quadrants based on their market growth rate and market share. The four quadrants in the BCG Matrix are: Stars: Products or

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ChatGPT Exams: Why should students have all the fun?

Marketing, Opinion / /

ChatGPT Exams: Teachers should have some fun too! ChatGPT has generated lots of debate specially in the academic world about its use (and abuse) by students to complete assignments. Some favor use of ChatGPT to improve analytical skills of students by conversations. Others point out increased dependence and lack of self-learning or reflection to come

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The Signal and the Noise: Why So Many Predictions Fail

Book Reviews / /

The Signal and the Noise by Nate Silver is a captivating exploration of the intricate art and science of prediction. With a blend of meticulous research, engaging storytelling, and a keen analytical eye, Silver navigates the treacherous waters of forecasting to reveal why some predictions flourish while others flounder. Silver’s prowess lies not only in

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Chandrayaan 3: Khoya Khoya Chaand, Khula Aasman Moment Marketing

Advertising, Social Media / /

Chandrayaan 3: To Boldly Go Where No Man Has Gone Before   India makes history as Chandrayaan–3 lands near Moon’s south pole. In the vast expanse of the cosmic canvas, our celestial neighbor, the Moon, has always captivated human imagination. Its silver glow and mysterious surface have fueled the dreams of explorers, scientists, and poets for centuries.

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Atomic Habits: Tiny Changes, Remarkable Results

Book Reviews / /

Atomic Habits: Tiny Changes, Remarkable Results by James Clear In a world bustling with self-help books promising miraculous transformations, few manage to deliver a lasting impact. “Atomic Habits” by James Clear, however, stands out as a brilliant beacon in the genre. With its insightful approach to habit formation, Clear presents a roadmap for anyone striving

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