Collaborative Marketing: A New Experiment in Marketing

Advertising, Digital, Social Media / /

Collaborative Marketing is a special type of marketing where a brand collaborates with other brands for promotion and advertising. The American Marketing Association dictionary does not have Collaborative Marketing, but a similar term ‘Collaborative Agreement’, which is defined as, “A collaborative agreement is a cooperation strategy between companies to jointly pursue a common goal“. It […]

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Fluid Consumers

The Fluid Consumer: Next Generation Growth and Branding in the Digital Age

Book Reviews / /

The Fluid Consumer: Next Generation Growth and Branding in the Digital Age by Teo Correia The Fluid Consumer Fluid consumers reflect the new category of digital consumers who display fluid characteristics while shopping. The decisions are made in a flash. These consumers are also called Millenials or generation Z. The important aspect of such consumers

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Google Queen Elizabeth

Queen Elizabeth II Death : Operation London Bridge for Brands

Advertising, Digital, Social Media / /

Queen Elizabeth II Death : Operation London Bridge for Brands Queen Elizabeth II Death : Operation London Bridge for Brands – The entire world has been mourning the demise of Queen Elizabeth II on Thursday evening at the age of 96.  Almost all the top political leaders and business leaders have expressed sorrow and grief

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Panchayat Harley Davidson

Harley-Davidson India Case Solution

Case Study / /

Harley-Davidson India Case Solution   Harley-Davidson India Case is published by Ivey.  Details of the case from the Ivey website:   Case Summary The case examines Harley-Davidson’s decision to enter the Indian market. Due to India’s rapidly growing economy and its swelling base of high-net-worth consumers, numerous luxury product companies lined up to enter India.

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Parle G Case Solution

Parle-G Case Solution: Naam To Suna Hi Hoga

Case Study, Video Ads / /

Parle G Case Solution – Naam To Suna Hi Hoga Parle G Case Solution   Parle-G – Ivey Case By: Chandra Sekhar Ramasastry, Miranda Goode his case exposes students to the strategic complexities underlying a major pricing decision. The major learning objectives are to: enable students to appreciate that tactical decisions such as pricing are

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