Experimentation Works The Surprising Power of Business Experiments Experimentation Works: The Surprising Power of Business Experiments – a book by Stefan H Thomke is a wonderful book about the power of experiments for businesses. People familiar with IT and digital marketing are aware of A/B testing, which means testing two options to find out […]
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Rotomac Pens: End of An Era Rotomac Pens revolutionized the Indian stationery market way back in 1992-era. Interestingly, the ubiquitous “Pan Parag” was the parent company of Rotomac pens. The same Pan Parag, a gutka kind of chewing product, which featured the Duo of Shammi Kapooor and Ashok Kumar talking about – “Baratiyon ka swagat
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The Gutka Guy: Story of A Common Man Turned Into Social Media Sensation [The Gutka guy – A story of another social media sensation, where a person chewing Gutka unknowingly became the ‘viral sensation’. ] India and New Zealand were battling out for an engrossing test cricket match at the city of Kanpur in India.
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Fabindia faces Boycott & Rejection on Twitter Fabindia joins Zomato for boycott. Festivals period is in full swings. Thank God corona effect is minimal and the deathly waves have receded. Cases are declining and vaccinations are high. The cheer and smiles are back and gloom and doom feelings are smoked off! But, even in the
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iPhone 13 and Dum Maro Dum: A Super Get High Combination Apple Event, the launch of iPhone13 is one of those holy grail events that attract millions of people. They are the Final of Super Bowl, Football World cup, Cricket. Apple event is one of the most followed events by press, media, and the netizens
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RunAway Aurora – A New Instagram Trend RunAway Aurora – if you search the term, it will lead to you a song Runaway by Aurora, that have roughly 206 million views. But that has nothing to do with this post. Infact, the song is not viral though popular. So, what is this Aurora? Well, its
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Nudge: Improving Decisions about Health, Wealth, and Happiness Nudge is co-authored by two professors, Richard Thaler and Cass Sunstein. Richard Thaler, is a professor of behavioral economics at the University of Chicago, where Sunstein also taught. Thaler has worked with Nobel prize laureate Daniel Kahneman, and both have worked on the two system theory of
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Dravid: Indira Nagar Ka Gunda Dravid and Gunda, Perhaps a good example of oxymoron. Rahul Dravid – the evergreen and undisputed ‘Wall’ of Indian cricket team has been found rampaging the streets like a typical tapori. He is captured breaking side glasses of cars, honking, and fighting in road rage. Dravid, who command a great
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The Fashion Channel Case The Fashion Channel Case is a popular Harvard Business School case dealing with the decision dilemma about market segmentation, market and consumer data, and typical financial analysis. The core issue is which segment(s) to target from the following alternatives: Broad-based segmentation scenario (drop ‘basic’ segment) ‘Fashionistas’ focused ‘Fashionistas’ + ‘Planners &
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How to Measure Your Digital Marketing KPIs? Digital marketing KPI: We all hear about that digital marketing offers precise measurements to evaluate the efforts that can be matched with campaign objectives. There are so many terms and concepts tossed around that create a lot of confusion to novel beginners in this field. KPI stands for
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