Fluid Consumers

The Fluid Consumer: Next Generation Growth and Branding in the Digital Age

Book Reviews / /

The Fluid Consumer: Next Generation Growth and Branding in the Digital Age by Teo Correia The Fluid Consumer Fluid consumers reflect the new category of digital consumers who display fluid characteristics while shopping. The decisions are made in a flash. These consumers are also called Millenials or generation Z. The important aspect of such consumers […]

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Google Queen Elizabeth

Queen Elizabeth II Death : Operation London Bridge for Brands

Advertising, Digital, Social Media / /

Queen Elizabeth II Death : Operation London Bridge for Brands Queen Elizabeth II Death : Operation London Bridge for Brands – The entire world has been mourning the demise of Queen Elizabeth II on Thursday evening at the age of 96.  Almost all the top political leaders and business leaders have expressed sorrow and grief

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Panchayat Harley Davidson

Harley-Davidson India Case Solution

Case Study / /

Harley-Davidson India Case Solution   Harley-Davidson India Case is published by Ivey.  Details of the case from the Ivey website:   Case Summary The case examines Harley-Davidson’s decision to enter the Indian market. Due to India’s rapidly growing economy and its swelling base of high-net-worth consumers, numerous luxury product companies lined up to enter India.

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Parle G Case Solution

Parle-G Case Solution: Naam To Suna Hi Hoga

Case Study, Video Ads / /

Parle G Case Solution – Naam To Suna Hi Hoga Parle G Case Solution   Parle-G – Ivey Case By: Chandra Sekhar Ramasastry, Miranda Goode his case exposes students to the strategic complexities underlying a major pricing decision. The major learning objectives are to: enable students to appreciate that tactical decisions such as pricing are

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ZMOT

Zero Moment of Truth (ZMOT): Key For Digital Survival

Advertising, Marketing / /

Zero Moment of Truth (ZMOT): Key For Digital Survival  Zero Moment of Truth (ZMOT), are the moments before people buy: where first impressions happen which triggers the purchase journey  which kills the purchase journey One can easily survive in a Jurassic Park with Dinosaurs. But to survive in the cut-throat competition in the digital world

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RIN Detergent: To Position or Reposition Case

Case Study / /

RIN Detergent: To Position or Reposition Case  RIN Detergent: To Position or Reposition Case is a classic and popular Harvard Business Case study. The case is applicable to the course of marketing management, marketing strategy, and positioning. From the HBS website, the learning objectives of the case “RIN Detergent: To Position or Reposition Case  are:

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Performance Marketing ; The New Age Marketing

Advertising, Digital, Social Media / /

Performance Marketing Performance Marketing is the recent concept which focuses on marketing to achieve predefined performance metrics.  Brands have understood the importance of digital. We can see an increasing spend on advertising budget on digital media. The proliferation of digital media has fueled the new age marketing known as performance marketing. As you know, Digital

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CRED Ads Nostalgia

CRED Ads: Entertainment at the COST of Targeting

Advertising, Digital, Social Media, Video Ads / /

CRED Ads Entertainment at the COST of Targeting CRED Ads are creating a lot of buzz in popular media. Cred is an Indian fintech company, based in Bangalore, founded in 2018 by Kunal Shah. Cred app’s main feature is reward-based credit card payments. CRED is a members only credit card bill payment platform that rewards its

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