Hooked: How To Build Habit-Forming Products by Nir Eyal and Ryan Hoover Nir Eyal and Ryan Hoover present and discuss about Hook model and how one can build habit-forming products. Human behavior is a very interesting mystery and many factors such as the outside social world influences it to a great extent (read this wonderful […]
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Who shapes our regular decisions (routine to high importance like marriage)? Of course, it is us, who else? That’s where Jonah Berger, the bestselling author of Contagious, breaks the myths in his book Invisible Influence: The Hidden Forces that Shape Behavior. He provides incredible insights on how our decisions are subjected to social influence which
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Hey Whipple Squeeze This How to create great advertising on any media and breakthrough clutter? Hey Whipple, Squeeze This precisely is a classic guide to create ads from authors Luke Sullivan and Edward Boches. The content is excellent and reflects the amazing experience of the authors in ad industry. This is one of the best
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After the tremendous success of his first book Sapiens: A Brief History of Humankind, Yuval Noah Harari, presents the concluding second book Homo Deus: A Brief History of Tomorrow. While the first book focused more on the history (past) of human evolution, the second one is more about what future holds for the humanity. Infact,
Superhuman, AI, Consciousness, Algorithms – Homo Deus: A Brief History of Tomorrow Read More »
Yes, before you get me wrong – I am talking about Sapiens: A Brief History of Humankind – a bestseller listed in Amazon “100 books to read in a lifetime”, and nothing to do with business or corporations but with “Us – the humans”. The book covers the human evolution with multidimensional perspectives – culture,
Humans are the worst cold-blooded murderers! Sapiens: A Brief History of Humankind Read More »