Switch: How to change things, when change is hard Switch: How to change things, when change is hard, is a book about change management. Generally, my interest is consumer psychology that provides a much better and deeper understanding of the typical marketing consumer behavior that is not available in any textbook. I have read another […]
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Small data, well what is that? We all are done to death with marketing and hype of Big Data. Everywhere, data means Big data. Big consulting firms are selling solutions to mine and analyze big data as a silver bullet to all marketing problems and no one talks about tiny data anywhere. The online world
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The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg The Power of Habit is a book about habit formation and how to change habits. The book is listed in the best seller list of NYT and Amazon. That listing encouraged me to buy and check the book.
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Misbehaving: The Making of Behavioral Economics Behavioral economics is a super exciting branch of economics which integrates the consumer psychology (like marketing) to explain and find some real interesting insights and explanations to irrational behavior. Richard H. Thaler, a Nobel Laurette, as well as co-author of widely acclaimed book Nudge, investigates some fascinating phenomenon (or
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Hooked: How To Build Habit-Forming Products by Nir Eyal and Ryan Hoover Nir Eyal and Ryan Hoover present and discuss about Hook model and how one can build habit-forming products. Human behavior is a very interesting mystery and many factors such as the outside social world influences it to a great extent (read this wonderful
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Who shapes our regular decisions (routine to high importance like marriage)? Of course, it is us, who else? That’s where Jonah Berger, the bestselling author of Contagious, breaks the myths in his book Invisible Influence: The Hidden Forces that Shape Behavior. He provides incredible insights on how our decisions are subjected to social influence which
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Hey Whipple Squeeze This How to create great advertising on any media and breakthrough clutter? Hey Whipple, Squeeze This precisely is a classic guide to create ads from authors Luke Sullivan and Edward Boches. The content is excellent and reflects the amazing experience of the authors in ad industry. This is one of the best
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After the tremendous success of his first book Sapiens: A Brief History of Humankind, Yuval Noah Harari, presents the concluding second book Homo Deus: A Brief History of Tomorrow. While the first book focused more on the history (past) of human evolution, the second one is more about what future holds for the humanity. Infact,
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Yes, before you get me wrong – I am talking about Sapiens: A Brief History of Humankind – a bestseller listed in Amazon “100 books to read in a lifetime”, and nothing to do with business or corporations but with “Us – the humans”. The book covers the human evolution with multidimensional perspectives – culture,
Humans are the worst cold-blooded murderers! Sapiens: A Brief History of Humankind Read More »