Book Reviews

“… a mind needs books as a sword needs a whetstone, if it is to keep its edge.”

George R.R. Martin, A Game of Thrones
Nudges

Nudge: Improving Decisions about Health, Wealth, and Happiness

Book Reviews / /

Nudge: Improving Decisions about Health, Wealth, and Happiness Nudge is co-authored by two professors, Richard Thaler and Cass Sunstein. Richard Thaler, is a professor of behavioral economics at the University of Chicago, where Sunstein also taught. Thaler has worked with Nobel prize laureate Daniel Kahneman, and both have worked on the two system theory of […]

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Small data

Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom

Book Reviews / /

Small data, well what is that? We all are done to death with marketing and hype of Big Data. Everywhere, data means Big data. Big consulting firms are selling solutions to mine and analyze big data as a silver bullet to all marketing problems and no one talks about tiny data anywhere. The online world

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Misbehaving: The Making of Behavioral Economics – by Richard H. Thaler

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Misbehaving: The Making of Behavioral Economics Behavioral economics is a super exciting branch of economics which integrates the consumer psychology (like marketing) to explain and find some real interesting insights and explanations to irrational behavior. Richard H. Thaler, a Nobel Laurette, as well as co-author of widely acclaimed book Nudge, investigates some fascinating phenomenon (or

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Hooked: How To Build Habit-Forming Products, by Nir Eyal and Ryan Hoover

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Hooked: How To Build Habit-Forming Products by Nir Eyal and Ryan Hoover Nir Eyal and Ryan Hoover present and discuss about Hook model and how one can build habit-forming products. Human behavior is a very interesting mystery and many factors such as the outside social world influences it to a great extent (read this wonderful

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Social influence

Behavior – Who Shapes our Choices and Decisions? Power of Social Influence

Book Reviews / /

Who shapes our regular decisions (routine to high importance like marriage)? Of course, it is us, who else? That’s where Jonah Berger, the bestselling author of Contagious, breaks the myths in his book Invisible Influence: The Hidden Forces that Shape Behavior. He provides incredible insights on how our decisions are subjected to social influence which

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Hey Whipple book cover

Hey, Whipple, Squeeze This: The Classic Guide to Advertising

Book Reviews / /

Hey Whipple Squeeze This How to create great advertising on any media and breakthrough clutter? Hey Whipple, Squeeze This precisely is a classic guide to create ads from authors Luke Sullivan and Edward Boches. The content is excellent and reflects the amazing experience of the authors in ad industry. This is one of the best

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Superhuman, AI, Consciousness, Algorithms – Homo Deus: A Brief History of Tomorrow

Book Reviews / /

After the tremendous success of his first book Sapiens: A Brief History of Humankind, Yuval Noah Harari, presents the concluding second book Homo Deus: A Brief History of Tomorrow. While the first book focused more on the history (past) of human evolution, the second one is more about what future holds for the humanity. Infact,

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sapiens a brief history of humankind

Humans are the worst cold-blooded murderers! Sapiens: A Brief History of Humankind

Book Reviews / /

Yes, before you get me wrong – I am talking about Sapiens: A Brief History of Humankind – a bestseller listed in Amazon “100 books to read in a lifetime”, and nothing to do with business or corporations but with “Us – the humans”. The book covers the human evolution with multidimensional perspectives – culture,

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