How to Measure Your Digital Marketing KPIs? Digital marketing KPI: We all hear about that digital marketing offers precise measurements to evaluate the efforts that can be matched with campaign objectives. There are so many terms and concepts tossed around that create a lot of confusion to novel beginners in this field. KPI stands for […]
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Sebamed: Comparative Advertising to Attack the Leader Brand Unilever Sebamed, a German soap brand, is in India since 2007. But no one knew it except a few parents for its soap for babies. Sebamed greeted audience via full page newspaper ads, directly attacking the top Unilever soap brands like Lux, Dove, and Pears – comparing
Sebamed and Unilever: A David vs. Goliath War Read More »
Online Discounts: The Reality Check Online Discounts – the one word which sets the buying cycle, which pushes impulse and unplanned buying, and which makes many of us drool and engage in shopping. But is it really a discount or a gimmick to fool gullible consumers? Lets do a reality check on the dark side
Online Discounts: The Dark Truth, Grofers Case- An Eye opener. Read More »
Dharampal Gulati: A True Legend Mr. Dharampal Gulati, the founder, chairman, CEO of MDH breathed his last on 3rd December 2020. The charismatic personality was the face of the market leader MDH. His story is super inspirational – a rages to riches story that should be a must read – a life changing folktale –
Sach Sach MDH – A Tribute to Legend Dharampal Gulati Read More »
Tanishq Ekatvam – Utterly Butterly Emotionally Senseless (Controversial) Advertising Tanishq #BoycottTanishq: Tanishq defines their Ekatvam range of jewellery products as “The Beauty of Oneness“. Tanishq is known for is out of the box, totally unconventional advertising, which touches the social issues and taboos such as wedding of parents or widows. A recent ad based on
Tanishq Ekatvam, #BoycottTanishq – Emotional, but Senseless Advertising! Read More »
Online Report from Dr. Ram Manohar Lohiya Lucknow Hospital Online report from Dr. Ram Manohar Lohiya Hospital Lucknow This is NOT a marketing post but i am sharing it to help others. Thousands of people daily visit Dr. Ram Manohar Lohiya Hospital in Lucknow, Uttar Pradesh. This is also one of the most popular COVID-19
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Lifebuoy Helps Dettol to become the new market leader Can you name the market leader soap brand? Indian soap market is a tough fierce battle. And it is one of my favorite questions in the class – Name top five soap brands by volume – and audience never gets it right! It is all about
Dettol A New Market Leader – Thanks to Lifebuoy! Read More »
The Psychological Cost of Corona Coronavirus (COVID-19) has a severe effect on global economy. However, it has also affected the mental well-being of people and resulted in a huge social and individual psychological cost which may take years to heal. I, along with, Prof. Shailendra Singh Sir, Director IIM Ranchi, discuss the devastating impact of
The Psychological Cost of Corona Read More »
Print Media is Alive and Kicking! Print media exists and works! Last few months were all about COVID-19 crisis. Many false/fake news were spread about newspaper that infection can be passed on via touching the paper. Many people stopped the subscription. Even the well educated people, apartments, societies in elite cities and posh colonies turned
Print Media is Alive and Kicking! Read More »
Everything is Fair & Lovely in Marketing and Wedding! Fair has gone, so now lovely is alone – but wait we have a handsome waiting somewhere to grab the opportunity! Well, the world has seen many social movements. Recently it was all about the unfortunate death of George Floyd, which got global media coverage and
Everything is Fair in Advertising and Wedding! Read More »