Valentine’s Day On Social Media Valentine’s Day On Social Media. Brands are highly active on social media and find ways to connect with consumers to drive engagement. It’s all about POEM – paid, owned, and earned media. Brands wish for that free forward or share of their post on social media by consumers. […]
How Brands Celebrated Valentine’s Day On Social Media. Read More »
Selfie, Budweiser, and Super Bowl Selfie and the Budweiser. Selfie is probably one of the best examples of how consumers enforce product development and create new categories altogether. The camera which was meant to take pics of others, was turned into self-indulgent and instantaneous gratification. Though, everyone knows about Selfie trend but how brands can
Selfie – Budweiser Introduces Flipped labels for Super Bowl Campaign 2020 Read More »
Indian Politics and Digital Marketing What a blog on digital marketing has to do with the world of Indian politics? Well, some of my connections have shared very interesting social media campaigns executed by political parties in Delhi elections. India runs on Cricket, Bollywood, and Politics (and Digital – WhatsApp/ Facebook) in no particular order.
Rise of Digital Marketing in Indian Politics. Read More »
Spontaneous Creativity – In the moment Content Creation Spontaneous (in-the-moment) creativity is the need of the hour for digital marketers – specially the ones who handle social media for brands to engage with consumers. We have seen some excellent examples where firms have made the best use of online and offline trends. Some pioneer in
Spontaneous Creativity. Live it ABHI! Read More »
Misbehaving: The Making of Behavioral Economics Behavioral economics is a super exciting branch of economics which integrates the consumer psychology (like marketing) to explain and find some real interesting insights and explanations to irrational behavior. Richard H. Thaler, a Nobel Laurette, as well as co-author of widely acclaimed book Nudge, investigates some fascinating phenomenon (or
Misbehaving: The Making of Behavioral Economics – by Richard H. Thaler Read More »
Viral Videos and Tik Tok Viral videos and Tik Tok – the HOLY Grail of viral marketing for social influencers. There is unbelievable amount of videos uploaded on every possible platform, be it Facebook, WhatsApp, YouTube or the Tik Tok. But the million dollar question is what makes video viral? We all know that video
Which is the Best Place to Shoot Viral Videos for Tik Tok? Read More »
Swiggy StatEATstics has released the 2019 report, which has some very interesting results that reflect the ever changing and complex eating preferences of Indian consumers. The data serves as a good starting point to learn about food habits and most importantly, the findings break many myths about what food we prefer. Swiggy as always has
Swiggy StatEATstics: What India Ordered in 2019 Read More »
Amul Cheese, India’s legendary brand, is one of the most well-known brand, which is famous for its daily Amul Girl ads. Recently, it has started using frontal attack and fact-based advertising to promote some of the products. A few months back, it directly took its competitor Britannia head-on in a cookie war. The comparative ads
Amul is back with a bang! Real cheese or vegetable oil? Read More »
Digital is everywhere! Every brand wants to have a digital presence. But creating a FB page or a Twitter account DOES NOT mean that you are digital. Being digital means brand understands the consumers and does proper engagement which needs a proper social media listening strategy. That is why we see some unique trends like
ICICI and Swiggy: Social Media Listening, engage or annoy your consumers! Read More »
Hooked: How To Build Habit-Forming Products by Nir Eyal and Ryan Hoover Nir Eyal and Ryan Hoover present and discuss about Hook model and how one can build habit-forming products. Human behavior is a very interesting mystery and many factors such as the outside social world influences it to a great extent (read this wonderful
Hooked: How To Build Habit-Forming Products, by Nir Eyal and Ryan Hoover Read More »