Misbehaving: The Making of Behavioral Economics – by Richard H. Thaler

Book Reviews / /

Misbehaving: The Making of Behavioral Economics Behavioral economics is a super exciting branch of economics which integrates the consumer psychology (like marketing) to explain and find some real interesting insights and explanations to irrational behavior. Richard H. Thaler, a Nobel Laurette, as well as co-author of widely acclaimed book Nudge, investigates some fascinating phenomenon (or […]

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Which is the Best Place to Shoot Viral Videos for Tik Tok?

Digital, Social Media / /

Viral Videos and Tik Tok Viral videos and Tik Tok – the HOLY Grail of viral marketing for social influencers. There is unbelievable amount of videos uploaded on every possible platform, be it Facebook, WhatsApp, YouTube or the Tik Tok. But the million dollar question is what makes video viral? We all know that video

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Ganapati Swiggy

Swiggy StatEATstics: What India Ordered in 2019

Case Study, Marketing, Social Media / /

Swiggy StatEATstics has released the 2019 report, which has some very interesting results that reflect the ever changing and complex eating preferences of Indian consumers. The data serves as a good starting point to learn about food habits and most importantly, the findings break many myths about what food we prefer. Swiggy as always has

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Amul is back with a bang! Real cheese or vegetable oil?

Advertising, Print Ads / /

Amul Cheese, India’s legendary brand, is one of the most well-known brand, which is famous for its daily Amul Girl ads. Recently, it has started using frontal attack and fact-based advertising to promote some of the products. A few months back, it directly took its competitor Britannia head-on in a cookie war. The comparative ads

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ICICI and Swiggy: Social Media Listening, engage or annoy your consumers!

Advertising, Social Media / /

Digital is everywhere! Every brand wants to have a digital presence. But creating a FB page or a Twitter account DOES NOT mean that you are digital. Being digital means brand understands the consumers and does proper engagement which needs a proper social media listening strategy. That is why we see some unique trends like

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Hooked: How To Build Habit-Forming Products, by Nir Eyal and Ryan Hoover

Book Reviews / /

Hooked: How To Build Habit-Forming Products by Nir Eyal and Ryan Hoover Nir Eyal and Ryan Hoover present and discuss about Hook model and how one can build habit-forming products. Human behavior is a very interesting mystery and many factors such as the outside social world influences it to a great extent (read this wonderful

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fingerpointemoji: A New Social Trend #fingerpointemoji

Social Media / /

fingerpointemoji is a new quirky trend happening on social media – twitter and Instagram (#fingerpointemoji). The emoji uses index finger such as pointing to something to draw attention. The origins of this unusual trend is unknown. But brands and people alike have already joined the bandwagon to showcase humor and creativity. The fingerpointemoji has four possible types

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Delhi Air Pollution Emergency: Social media and Brands

Advertising, Print Ads, Social Media / /

Delhi Pollution Emergency Delhi Air Pollution Emergency has been widely covered in all media. The air quality has turned to severe on all parameters. Situation is like emergency where medical advisory has been issued and even schools are closed. The issue is heatedly debated/discussed on Twitter, print media, and noisy TV (news channels) media. Twitter

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