Amul Cheese, India’s legendary brand, is one of the most well-known brand, which is famous for its daily Amul Girl ads. Recently, it has started using frontal attack and fact-based advertising to promote some of the products. A few months back, it directly took its competitor Britannia head-on in a cookie war. The comparative ads […]
Amul is back with a bang! Real cheese or vegetable oil? Read More »
Digital is everywhere! Every brand wants to have a digital presence. But creating a FB page or a Twitter account DOES NOT mean that you are digital. Being digital means brand understands the consumers and does proper engagement which needs a proper social media listening strategy. That is why we see some unique trends like
ICICI and Swiggy: Social Media Listening, engage or annoy your consumers! Read More »
Hooked: How To Build Habit-Forming Products by Nir Eyal and Ryan Hoover Nir Eyal and Ryan Hoover present and discuss about Hook model and how one can build habit-forming products. Human behavior is a very interesting mystery and many factors such as the outside social world influences it to a great extent (read this wonderful
Hooked: How To Build Habit-Forming Products, by Nir Eyal and Ryan Hoover Read More »
fingerpointemoji is a new quirky trend happening on social media – twitter and Instagram (#fingerpointemoji). The emoji uses index finger such as pointing to something to draw attention. The origins of this unusual trend is unknown. But brands and people alike have already joined the bandwagon to showcase humor and creativity. The fingerpointemoji has four possible types
fingerpointemoji: A New Social Trend #fingerpointemoji Read More »
I hope most of you have heard about Greta Thunberg – she is a 16 year old environmental activist and famous for her speech at United nations. She did a school strike for the climate (“Skolstrejk för Klimatet”). She has received immense support specially from the teenagers who identify with her due to similar age.
Marketing: The Greta Thunberg Way Read More »
Delhi Pollution Emergency Delhi Air Pollution Emergency has been widely covered in all media. The air quality has turned to severe on all parameters. Situation is like emergency where medical advisory has been issued and even schools are closed. The issue is heatedly debated/discussed on Twitter, print media, and noisy TV (news channels) media. Twitter
Delhi Air Pollution Emergency: Social media and Brands Read More »
This is one of the rare incidents when in a single post, I would be discussing the PDA on Twitter by none other than Game of Thrones wala HBO, a rivalry with an expected twist (Burger King and McD), and the Indian Santoor brand with its decades old positioning still intact. HBO In the first
Twitter Play, Rivalry twist, and Positioning of Santoor Read More »
There is a proposal by Indian Government to ban single use plastic. On Gandhi Jayanti (Oct 2nd), this ban about single use plastic is widely covered in all media. Many articles and ads are appearing on mass media about the severe problem of plastic – how it is going to kill out planet – and
Single Use Plastic Ban: #TimeSUP Read More »
Chandrayaan 2 mission and Lord Ganesha hogged the limelight and attention of social media marketers. Here are some of the selected ads. Ganapati Chandrayaan 2 Startrek In between, for StarTrek fans, Domino’s ad. A minister from our neighboring country tried to make fun of Chandrayaan 2 mission, and got this befitting reply 🙂
Chandrayaan 2 and Ganapati: Ads of the Week Read More »
In this age of digital world and immediate gratification, how brands should tackle boycott trends/negative word-of-mouth? Or, for that matter whether brands should be concerned about such trends at all? During Holi, HUL experimented with an ad based on religious theme, but with a social message. Somehow, the ad didn’t resonate well with a section
Handling Complex Trends of #BoyCott Everything on Social Media Read More »