Ramayan knocks Game Of Thrones! Ramayan on TV – a traditional media, a favorite punching bag for current gen advertisers – high on dose of digital and social media app. The old show on the dying broadcast media – who cares? Well, that’s how an opportunity to reach all target segment, that comes once in […]
Ramayan and TV: A Rare Opportunity Missed Read More »
Switch: How to change things, when change is hard Switch: How to change things, when change is hard, is a book about change management. Generally, my interest is consumer psychology that provides a much better and deeper understanding of the typical marketing consumer behavior that is not available in any textbook. I have read another
Switch: How to Change Things When Change Is Hard Read More »
Small data, well what is that? We all are done to death with marketing and hype of Big Data. Everywhere, data means Big data. Big consulting firms are selling solutions to mine and analyze big data as a silver bullet to all marketing problems and no one talks about tiny data anywhere. The online world
Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom Read More »
The Cola War Cola war – the much anticipated battle of advertising among the Coca cola and Pepsi has just started. The season of summers is around the corner. The next few months (March – June) are the most crucial for the Cola giants where they make most of the sales. Coca cola and Pepsi
The COLA WAR Begins: Summers 2020 Read More »
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg The Power of Habit is a book about habit formation and how to change habits. The book is listed in the best seller list of NYT and Amazon. That listing encouraged me to buy and check the book.
The Power of Habit – by Charles Duhigg Read More »
Valentine’s Day On Social Media Valentine’s Day On Social Media. Brands are highly active on social media and find ways to connect with consumers to drive engagement. It’s all about POEM – paid, owned, and earned media. Brands wish for that free forward or share of their post on social media by consumers.
How Brands Celebrated Valentine’s Day On Social Media. Read More »
Selfie, Budweiser, and Super Bowl Selfie and the Budweiser. Selfie is probably one of the best examples of how consumers enforce product development and create new categories altogether. The camera which was meant to take pics of others, was turned into self-indulgent and instantaneous gratification. Though, everyone knows about Selfie trend but how brands can
Selfie – Budweiser Introduces Flipped labels for Super Bowl Campaign 2020 Read More »
Indian Politics and Digital Marketing What a blog on digital marketing has to do with the world of Indian politics? Well, some of my connections have shared very interesting social media campaigns executed by political parties in Delhi elections. India runs on Cricket, Bollywood, and Politics (and Digital – WhatsApp/ Facebook) in no particular order.
Rise of Digital Marketing in Indian Politics. Read More »
Spontaneous Creativity – In the moment Content Creation Spontaneous (in-the-moment) creativity is the need of the hour for digital marketers – specially the ones who handle social media for brands to engage with consumers. We have seen some excellent examples where firms have made the best use of online and offline trends. Some pioneer in
Spontaneous Creativity. Live it ABHI! Read More »
Misbehaving: The Making of Behavioral Economics Behavioral economics is a super exciting branch of economics which integrates the consumer psychology (like marketing) to explain and find some real interesting insights and explanations to irrational behavior. Richard H. Thaler, a Nobel Laurette, as well as co-author of widely acclaimed book Nudge, investigates some fascinating phenomenon (or
Misbehaving: The Making of Behavioral Economics – by Richard H. Thaler Read More »