There is viral trend on Twitter against HUL with #BoycottHUL. Last few days has not been so good for Unilever India. There are negative sentiments trending on twitter with hashtags like #BoycottSurfExcel #BoycottHindustanUnilever #BoycottHULproducts #HindustanUnileverboycott #BoycottHUL and many more. People are posting lists of famous HUL brands in India and asking to boycott and switch […]
#BoycottHUL: Effect of Kumbh and Holi ads Read More »
Check your phone for apps and see how many e-wallets apps you have with so many choices to make a payment. Suppose you go to a grocery retail store. On one table there are 30 variety of Jams On the other table there are 10 variety of Jams. From which table people will buy more?When
The rise of e-Wallets and paradox of choices. Read More »
Indian teens are increasingly spending more and more time on the Internet. how does it affect marketers?My article in Campaign India sheds some light on interesting teenage consumers/teenagers. You may access the article – Teens and Marketing
The Global Rebels – Teenagers! Read More »
The festival season is back and Diwali (Happy Diwali to all readers) is just a few days away. The one segment of marketers (e-commerce) is killing each other to sell more and more at a loss, consequently they all are bleeding. One the other side, we see some regular Diwali ads laced with emotional sedatives
Happy Diwali! Let’s #GoLocal Read More »
We have heard about Guerilla marketing, we know ambush marketing, and both of them requires high levels of creativity to fight it out in open. There is so much clutter on any media like TV, Newspaper and digital. It is very very tough to ensure consumers remember your brand after seeing the ad. But
Mirror Mirror on the Wall, Where the Hell my Brand has Gone? Read More »
Facts first. 1. Apple market-cap reaches US $ 1 trillions (just 12 zeros after 1). 2. Apple is NOT No 1 in USA (market share) 3. Apple’s market share in China dropped by 12.5 percent to 6.7 percent (Huwaie is highest with 27%) 4. Apple market share in India hits 1%.The data above gives conflicting
“Who moved my Cheese?” ~ Tim Cook, Apple CEO Read More »
There is a new kid on the block for deodrant market! The market is dominated by Fogg which made Axe (once a market leader when dinosaurs used to walk on earth) “fade away”. The brand is well known – Park Avenue among men. The deo ads have moved from sensuality (women as sex objects) to
Park Avenue Deo – Good Morning, Thank GOD someone is reading! Read More »
IPL has finished, and we have moved on to FIFA world cup. The sponsor of IPL Vivo has launched some ads that included Khan power – Amir Khan. Adding to that the two cutest pets – what happens when you have Dog and Cat? It was sure to be fireworks! But what i see is
Khan Power plus Super-duper Cute (dog/cat) power = Zero! A curious case of Vivo or Oppo? Read More »
Well, how much is enough for humans? Just rewind back to school days and recall the story of King Midas, in which whatever the king touched turned into the gold, including the food, water and her daughter! So what happened to moral education stories and our learnings? Well, we conveniently forget all of them –
Excessive consumption: The dark side of consumerism Read More »
After a boring period on Indian TV ads, finally a breeze of fresh air! That too from unexpected product and celebrity. How long advertisers wanted to promote inverters for utility purpose, mostly education (or loss of it) when there is power cut. Summers are already here. And Luminous has decided to use humour when its
Smile please, Return of the Superman (Oh, i mean humor is back)! Read More »