Before I discuss the Indian ad, let me give some background. Globally, the ‘diamond producers association’ is running a new campaign with the “Real is Rare’ theme. This campaign is mainly to target the Millennials. There is a clear shift from the ‘Diamond is forever’ to the practical aspect specially for this young generation which […]
Real is Rare: A new campaign for Diamonds! But is it real? Read More »
To all readers, belated (yeah it has been few months!) wishes of the new year. Now the IPL is on and the clutter continues. Few nice ads from Vodafone which are more nostalgic than anything else now. Pepsi with its ‘pepsi thi pi gaya’ continues to degrade itself. The 7UP with an attack on Sprite
Godrej HIT – Ad dekhne ka 11 lakh lagega! Read More »
Today’s TOI Lucknow edition starts with two full page ad by snapdeal – the RED is always noticeable. the good point is use of kid – and a wonderful Hindi poem on second page. I fail to recall when did i last saw a Hindi poem used in print media. However, as many times in
Snapdeal – An oversighted goofup! Read More »
Yes, may be some of you heard about the recent entry by the TATA group in e-commerce as TataCliq. This is an attempt which will result in “me too” and yeah we have a presence on Internet. This “project” will be a long run by burning more and more money by future leadership/top management but
TataCliq – why it will NOT click. Read More »
I am sure all of us have felt to band our heads in frustration by seeing some (or most?) ads on TV. This is an attempt to create a list of such ads. Yes, India is diverse country and we fight over who is better -Sachin or Virat? We may have extreme opinions on the
BMH Ads – Banging My Head! Read More »
The recent ads from Alpenliebe (Just jelly) have gone too far and are in real bad taste. The first ad shows a mother is behind a child to get the jelly, and in the second ad, dadaji (grand parent) is having cruel intentions to grab the jelly from his grand child! In India, where mothers
How sick it is! Just Jelly Ads from Alpenliebe. Read More »
The online retail competition is heating up with amazon coming to India. Flipkart is the market leader and Snapdeal is distant 2nd in India. The sales war on Diwali went not only on products and deals but some amazing marketing and Pint ads as well. See how snapdeal emerges as a clear winner with tongue
Flipkart, Snapdeal and the Horrible Colgate Read More »
This post was pending since a long time. I really do not know what has happened to advertising creativity in India. First there was Coke debacle with two ads – One with Sunny and second one “the Dracula gardan ad“. The arch rival Pepsi, instead of using this rare drop of guard from Coke and
What happened to Creativity in Ads?? Read More »
Minimalist advertising My winning entry at NJM NMIMS September 2013 (http://issuu.com/njmnmims/docs/buzz_nmims_september_2013) is about minimalist advertising. Perspectives on minimalist marketing and its relevance You have bought a new smart phone and got 3G connection enabled. To test the 3G, what is the first thing most of us do? Fire the browser and type –…. Yes, you
Simplicity is the ultimate form of sophistication Read More »