Has IPL 2019 started for marketers, Any ad worthwhile to remember or talk about – any sharing of interesting ads on Facebook? Almost nothing is happening. While the matches are awesome but the media communication is almost non-existent and forgettable. This season Lowe Lintas got the contract by replacing Ogilvy. The first few ads were […]
IPL 2019: Is it Happening? Jubaan Kesariya Read More »
Print media is the first building block for a successful digital marketing strategy which is trying to launch a new product. Sounds unbelievable? Well, here is the truth and the example is of FMCG giant Nestle. Nestle used a creative fold concept in their ad in the national newspaper. The ad is spread on two
Print Media in a Digital Marketing Strategy? A Curious Case of Nestle Read More »
When a brand is Global leader, how it should communicate to its consumers? Should it focus on its features or follow the prevailing emotional route to reach its consumers? In fact, for any brand which is a leader, faces the same question? It is like when you have reached at the top, what next? The
How a Leader Brand Should Communicate to Consumers? Read More »
Recently, there has been a wide coverage on the negative effects of smartphones which include addiction, behavioural issues such as anxiety and temperament, and most importantly fake news which spreads via Facebook or WhatsApp. But as famous adage goes – “Technology is a good slave but a bad master!”. Science or technology is just a
Smartphones: Enhancing lives and improving businesses! Read More »
The Advertising decision to chose media is very tricky and crucial which can make or break the whole campaign. Some popular media types are print , video or digital. While global trend is that expenditure on traditional print (paper) media is slowing down, the expenditure on digital marketing (touchscreens specially mobile) is seeing a health
Paper or Touchscreens? The Challenges of Advertising Read More »
India is witnessing the rise of e-commerce like never before across verticals like grocery, food-delivery, and car rental to name a few. From a consumer’s perspective how does it affect the shopping behavior? My opinion on this topic is published in Business World. Anubhav MishraProfessor of Marketing at Jaipuria Institute of Management, Lucknow. Ph.D. in
Sales:Plunging Into Online Mode For Shopping Read More »
Check your phone for apps and see how many e-wallets apps you have with so many choices to make a payment. Suppose you go to a grocery retail store. On one table there are 30 variety of Jams On the other table there are 10 variety of Jams. From which table people will buy more?When
The rise of e-Wallets and paradox of choices. Read More »
Indian teens are increasingly spending more and more time on the Internet. how does it affect marketers?My article in Campaign India sheds some light on interesting teenage consumers/teenagers. You may access the article – Teens and Marketing Anubhav MishraProfessor of Marketing at Jaipuria Institute of Management, Lucknow. Ph.D. in Marketing, IIM Lucknow. Ex-assistant Prof at
The Global Rebels – Teenagers! Read More »
We have heard about Guerilla marketing, we know ambush marketing, and both of them requires high levels of creativity to fight it out in open. There is so much clutter on any media like TV, Newspaper and digital. It is very very tough to ensure consumers remember your brand after seeing the ad. But
Mirror Mirror on the Wall, Where the Hell my Brand has Gone? Read More »
Facts first. 1. Apple market-cap reaches US $ 1 trillions (just 12 zeros after 1). 2. Apple is NOT No 1 in USA (market share) 3. Apple’s market share in China dropped by 12.5 percent to 6.7 percent (Huwaie is highest with 27%) 4. Apple market share in India hits 1%.The data above gives conflicting
“Who moved my Cheese?” ~ Tim Cook, Apple CEO Read More »