Oscar winner A R Rahman and Living Cricket GOD Sachin tendulkar come together for Apollo tyre and results is sheer magic, amazing, soulful rendition, harmonious tribute to the holy Ganges. Apollo Tyres is running a corporate advertising campaign, Ganga: the River of People, to reflect that India is progressing and so is the brand. When […]
When Legends Sachin and Rahman come together, Sheer Magic of Music! Read More »
After the big fiasco with James Bond, Pan Bahar (chewing gutkha/pan masala) does it again! Yes, the elections are over and the footprints of nationalism are seen everywhere. The Indian Army has been in spotlight in last few months. But, that does not give anyone any right to start abusing the new found patriotism. Already,
When sense doesn’t make any sense! Read More »
TV as an advertising media has been extremely abused by the marketers – rarely you will see someone utilizing the strength of this medium which is display and sound. Finally, a brand has realized it and not surprisingly it is a TV brand – SONY Bravia. Just see the ad below. Amazing visuals and wonderful
That’s how to do a TV ad: Stunning! Well done – SONY Bravia Read More »
The front page print ads in newspaper cost a lot and mostly used as the announcement for brands either to create anticipation or build awareness. The Cricket WC is just round the corner. Uber has used the grand occasion by placing ads on the first two pages of World’s largest selling English daily Times of
Front Page Print Ads: Building Anticipation and Awareness-Uber and OnePlus Read More »
How to break the advertising clutter in TVC space when the big brands are ready to hijack everything from IPL to Elections? When the scripted nautanki (jargon) from established ad agencies are falling flat like a house of card, and everything looks lost – Avengers: Endgame is the solution. The second-best solution is the final
Breaking Clutter on TV – Shock Therapy by Goel TMT Read More »
How one should go about building brands for product categories – which have seasonal peak / interest, target consumers from age 3 to 15, and buyers (parents) do not use the product? Stationery is a very complex category due to distinct characteristics of users, buyers, and most importantly peer norms. It was quite surprising to
It’s School Time: Different Approaches to Build Stationery Brands. Read More »
Has IPL 2019 started for marketers, Any ad worthwhile to remember or talk about – any sharing of interesting ads on Facebook? Almost nothing is happening. While the matches are awesome but the media communication is almost non-existent and forgettable. This season Lowe Lintas got the contract by replacing Ogilvy. The first few ads were
IPL 2019: Is it Happening? Jubaan Kesariya Read More »
Recently, there has been a wide coverage on the negative effects of smartphones which include addiction, behavioural issues such as anxiety and temperament, and most importantly fake news which spreads via Facebook or WhatsApp. But as famous adage goes – “Technology is a good slave but a bad master!”. Science or technology is just a
Smartphones: Enhancing lives and improving businesses! Read More »
The Advertising decision to chose media is very tricky and crucial which can make or break the whole campaign. Some popular media types are print , video or digital. While global trend is that expenditure on traditional print (paper) media is slowing down, the expenditure on digital marketing (touchscreens specially mobile) is seeing a health
Paper or Touchscreens? The Challenges of Advertising Read More »
India is witnessing the rise of e-commerce like never before across verticals like grocery, food-delivery, and car rental to name a few. From a consumer’s perspective how does it affect the shopping behavior? My opinion on this topic is published in Business World.
Sales:Plunging Into Online Mode For Shopping Read More »