Whether a firm should do crowdsourcing for advertising (or communications) which is a do-or-die outcome? Firms like Doritos have even crowd sourced their super bowl ads, where the expenses go in millions of dollars! In India, Pepsi also tried a similar “Crash the IPL” campaign to make the best of user generated content. The supporting […]
Why Crowdsource Creativity? Part 1: Print Ads Read More »
Independence day and Raksha Bandhan on the same day, along with birth day of Rajani Sir and launch of much anticipated #SacredGames S2 (the master of Internet memes – Gaitoned) provided enough of excellent opportunities to brands to showcase their creativity on social media. Continuing the review of weekly ads on digital/social platforms, here are
Social Media Ads: Independence Day, Raksha Bandhan, Thalaivaa birthday, #SacredGames 2… Read More »
Butter cookies – who has more butter! Comparative Advertising is used to influence consumers by comparing competing brands on various parameters and to prove that I am the best, so buy me. This is used successfully in categories like automobiles, white goods (e.g., AC and Refrigerators). Amul first posted the content of its butter cookies
Who Moved My Butter? Britannia vs. Amul – Cookie War, Comparative Advertising Read More »
Sometimes, music can be soul of advertising/Ad. People just love to listen to song/music of the ad over and over. Here are a few gems of commercial advertising where music takes the center stage. The first one is about quitting smoking by HSE. This one is from NIKE. Just magic – fusion of sound of
Is it a Song or an Ad? Musical Advertising! Read More »
Ads based on social media trends (what people are talking about) requires lightening fast execution and comes with great risk. In continuation with previous post about weekly round-off of some creative and eye-catching ads, here are this week’s picks. The first and perhaps very important thing for brands is the new trend of #BoyCott Trends.
Ads on Social~Digital Media: Boycott, Friendship day and more.. Read More »
Advertisement bana-na : Create some advertising on banana – sounds confusing? That’s where advertising based on social media listening plays for. A not so famous Bollywood celebrity Mr Rahul Bose realized the true cost of a banana in five star JW Marriott hotel. He paid just INR 442 for two pieces of banana and then
Advertisement Bana-na: A Curious Case of Social Listening Read More »
RED conveys hot spicy wild chilly sexy…feelings. It is probably the most used color by brands. The recent Launch of Jeep Trailhawk came in two full pages (Front) in Times of India (TOI). No reward for guessing – it was red everywhere. The ad reminds us the Eveready Give Me red campaign. Red goes with
Red Hot Spicy Ads, Well in RED only! Read More »
PhonePe, a Unified Payments Interface (UPI) based mobile app made use of Amir Khan in their latest campaign. As per the NPCI (National Payments Corporation of India) records, in terms of value and volume of transactions, Google Pay is the leader, closely followed by the PhonePe and Paytm. The mobile wallet (digital transaction) industry is
PhonePe: A creative campaign with Daddu Amir Khan and Dablu Read More »
Oscar winner A R Rahman and Living Cricket GOD Sachin tendulkar come together for Apollo tyre and results is sheer magic, amazing, soulful rendition, harmonious tribute to the holy Ganges. Apollo Tyres is running a corporate advertising campaign, Ganga: the River of People, to reflect that India is progressing and so is the brand. When
When Legends Sachin and Rahman come together, Sheer Magic of Music! Read More »
After the big fiasco with James Bond, Pan Bahar (chewing gutkha/pan masala) does it again! Yes, the elections are over and the footprints of nationalism are seen everywhere. The Indian Army has been in spotlight in last few months. But, that does not give anyone any right to start abusing the new found patriotism. Already,
When sense doesn’t make any sense! Read More »