RED conveys hot spicy wild chilly sexy…feelings. It is probably the most used color by brands. The recent Launch of Jeep Trailhawk came in two full pages (Front) in Times of India (TOI). No reward for guessing – it was red everywhere. The ad reminds us the Eveready Give Me red campaign. Red goes with […]
Red Hot Spicy Ads, Well in RED only! Read More »
PhonePe, a Unified Payments Interface (UPI) based mobile app made use of Amir Khan in their latest campaign. As per the NPCI (National Payments Corporation of India) records, in terms of value and volume of transactions, Google Pay is the leader, closely followed by the PhonePe and Paytm. The mobile wallet (digital transaction) industry is
PhonePe: A creative campaign with Daddu Amir Khan and Dablu Read More »
Smartphone Camera, Selfie, Low light – Action! It took a little time to get this post about new Smartphone launches addressing selfie and low light portraits. (IPL is long time back and Cricket World cup is on). Vivo and Oppo launched two new phone models during IPL. It was an interesting battle of advertising between
Smartphone Camera, Selfie, Low light – Action! Read More »
Oscar winner A R Rahman and Living Cricket GOD Sachin tendulkar come together for Apollo tyre and results is sheer magic, amazing, soulful rendition, harmonious tribute to the holy Ganges. Apollo Tyres is running a corporate advertising campaign, Ganga: the River of People, to reflect that India is progressing and so is the brand. When
When Legends Sachin and Rahman come together, Sheer Magic of Music! Read More »
After the big fiasco with James Bond, Pan Bahar (chewing gutkha/pan masala) does it again! Yes, the elections are over and the footprints of nationalism are seen everywhere. The Indian Army has been in spotlight in last few months. But, that does not give anyone any right to start abusing the new found patriotism. Already,
When sense doesn’t make any sense! Read More »
TV as an advertising media has been extremely abused by the marketers – rarely you will see someone utilizing the strength of this medium which is display and sound. Finally, a brand has realized it and not surprisingly it is a TV brand – SONY Bravia. Just see the ad below. Amazing visuals and wonderful
That’s how to do a TV ad: Stunning! Well done – SONY Bravia Read More »
The front page print ads in newspaper cost a lot and mostly used as the announcement for brands either to create anticipation or build awareness. The Cricket WC is just round the corner. Uber has used the grand occasion by placing ads on the first two pages of World’s largest selling English daily Times of
Front Page Print Ads: Building Anticipation and Awareness-Uber and OnePlus Read More »
How to break the advertising clutter in TVC space when the big brands are ready to hijack everything from IPL to Elections? When the scripted nautanki (jargon) from established ad agencies are falling flat like a house of card, and everything looks lost – Avengers: Endgame is the solution. The second-best solution is the final
Breaking Clutter on TV – Shock Therapy by Goel TMT Read More »
How marketing communications can create new brand images or transform a brand from traditional to modern? Patanjali has been known for its unique blend of swadeshi and herbal themes in marketing communications. When it decided to enter apparel category which is highly dominated by youth – there were questions in the mind about how they
Transforming Brand Image – Traditional to Modern – Paridhan from Patanjali Read More »
How one should go about building brands for product categories – which have seasonal peak / interest, target consumers from age 3 to 15, and buyers (parents) do not use the product? Stationery is a very complex category due to distinct characteristics of users, buyers, and most importantly peer norms. It was quite surprising to
It’s School Time: Different Approaches to Build Stationery Brands. Read More »