Digital & Social Media Marketing
This is one of the rare incidents when in a single post, I would be discussing the PDA on Twitter by none other than Game of Thrones wala HBO, a rivalry with an expected twist (Burger King and McD), and the Indian Santoor brand with its decades old positioning still intact. HBO In the first […]
Twitter Play, Rivalry twist, and Positioning of Santoor Read More »
Chandrayaan 2 mission and Lord Ganesha hogged the limelight and attention of social media marketers. Here are some of the selected ads. Ganapati Chandrayaan 2 Startrek In between, for StarTrek fans, Domino’s ad. A minister from our neighboring country tried to make fun of Chandrayaan 2 mission, and got this befitting reply 🙂
Chandrayaan 2 and Ganapati: Ads of the Week Read More »
In this age of digital world and immediate gratification, how brands should tackle boycott trends/negative word-of-mouth? Or, for that matter whether brands should be concerned about such trends at all? During Holi, HUL experimented with an ad based on religious theme, but with a social message. Somehow, the ad didn’t resonate well with a section
Handling Complex Trends of #BoyCott Everything on Social Media Read More »
Netflix and Swiggy While Zomato is struggling with hell of negative publicity on social media, its competitor Swiggy is in another world. Netflix and Swiggy engaged in some amazing and refreshing PDA on twitter. Brilliant use of social media strategies! Netflix regularly posts cross-words showing names of its shows. Swiggy finds something special and the
Online PDA between Netflix and Swiggy Read More »
Independence day and Raksha Bandhan on the same day, along with birth day of Rajani Sir and launch of much anticipated #SacredGames S2 (the master of Internet memes – Gaitoned) provided enough of excellent opportunities to brands to showcase their creativity on social media. Continuing the review of weekly ads on digital/social platforms, here are
Social Media Ads: Independence Day, Raksha Bandhan, Thalaivaa birthday, #SacredGames 2… Read More »
Ads based on social media trends (what people are talking about) requires lightening fast execution and comes with great risk. In continuation with previous post about weekly round-off of some creative and eye-catching ads, here are this week’s picks. The first and perhaps very important thing for brands is the new trend of #BoyCott Trends.
Ads on Social~Digital Media: Boycott, Friendship day and more.. Read More »
There is a whole lot of amazing advertising happening based on social media trends (social listening). Brands are listening to what people are talking and build content to make the most out of social community feelings/social media trends. Brands are trying to be part of the online conversation (no interruption advertising) by being as creative
Social Media Trends Are the New Inspiration for Creative Advertising Read More »
Advertisement bana-na : Create some advertising on banana – sounds confusing? That’s where advertising based on social media listening plays for. A not so famous Bollywood celebrity Mr Rahul Bose realized the true cost of a banana in five star JW Marriott hotel. He paid just INR 442 for two pieces of banana and then
Advertisement Bana-na: A Curious Case of Social Listening Read More »
The Advertising decision to chose media is very tricky and crucial which can make or break the whole campaign. Some popular media types are print , video or digital. While global trend is that expenditure on traditional print (paper) media is slowing down, the expenditure on digital marketing (touchscreens specially mobile) is seeing a health
Paper or Touchscreens? The Challenges of Advertising Read More »
Today’s teenagers use their smartphones extensively to take selfie, and communicate using emoji features. How does all this affect the behavior of teenagers – the digital generation? In fact, the Selfie and usage of Emoji gives a new meaning to online impression management, and word-of-mouth recommendations. You ask your friend (via smartphones) how was the
Selfie, Emoji, and Smartphones, Live the Moment! Read More »