Fluid Consumers

The Fluid Consumer: Next Generation Growth and Branding in the Digital Age

Book Reviews / /

The Fluid Consumer: Next Generation Growth and Branding in the Digital Age by Teo Correia The Fluid Consumer Fluid consumers reflect the new category of digital consumers who display fluid characteristics while shopping. The decisions are made in a flash. These consumers are also called Millenials or generation Z. The important aspect of such consumers […]

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Google Queen Elizabeth

Queen Elizabeth II Death : Operation London Bridge for Brands

Advertising / /

Queen Elizabeth II Death : Operation London Bridge for Brands Queen Elizabeth II Death : Operation London Bridge for Brands – The entire world has been mourning the demise of Queen Elizabeth II on Thursday evening at the age of 96.  Almost all the top political leaders and business leaders have expressed sorrow and grief

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Panchayat Harley Davidson

Harley-Davidson India Case Solution

Case Study / /

Harley-Davidson India Case Solution   Harley-Davidson India Case is published by Ivey.  Details of the case from the Ivey website:   Case Summary The case examines Harley-Davidson’s decision to enter the Indian market. Due to India’s rapidly growing economy and its swelling base of high-net-worth consumers, numerous luxury product companies lined up to enter India.

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RIN Detergent: To Position or Reposition Case

Case Study / /

RIN Detergent: To Position or Reposition Case  RIN Detergent: To Position or Reposition Case is a classic and popular Harvard Business Case study. The case is applicable to the course of marketing management, marketing strategy, and positioning. From the HBS website, the learning objectives of the case “RIN Detergent: To Position or Reposition Case  are:

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Performance Marketing ; The New Age Marketing

Marketing Frameworks / /

Performance Marketing Performance Marketing is the recent concept which focuses on marketing to achieve predefined performance metrics.  Brands have understood the importance of digital. We can see an increasing spend on advertising budget on digital media. The proliferation of digital media has fueled the new age marketing known as performance marketing. As you know, Digital

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