We have heard about Guerilla marketing, we know ambush marketing, and both of them requires high levels of creativity to fight it out in open. There is so much clutter on any media like TV, Newspaper and digital. It is very very tough to ensure consumers remember your brand after seeing the ad. But […]
Mirror Mirror on the Wall, Where the Hell my Brand has Gone? Read More »
Facts first. 1. Apple market-cap reaches US $ 1 trillions (just 12 zeros after 1). 2. Apple is NOT No 1 in USA (market share) 3. Apple’s market share in China dropped by 12.5 percent to 6.7 percent (Huwaie is highest with 27%) 4. Apple market share in India hits 1%.The data above gives conflicting
“Who moved my Cheese?” ~ Tim Cook, Apple CEO Read More »
There is a new kid on the block for deodrant market! The market is dominated by Fogg which made Axe (once a market leader when dinosaurs used to walk on earth) “fade away”. The brand is well known – Park Avenue among men. The deo ads have moved from sensuality (women as sex objects) to
Park Avenue Deo – Good Morning, Thank GOD someone is reading! Read More »
IPL has finished, and we have moved on to FIFA world cup. The sponsor of IPL Vivo has launched some ads that included Khan power – Amir Khan. Adding to that the two cutest pets – what happens when you have Dog and Cat? It was sure to be fireworks! But what i see is
Khan Power plus Super-duper Cute (dog/cat) power = Zero! A curious case of Vivo or Oppo? Read More »
Well, how much is enough for humans? Just rewind back to school days and recall the story of King Midas, in which whatever the king touched turned into the gold, including the food, water and her daughter! So what happened to moral education stories and our learnings? Well, we conveniently forget all of them –
Excessive consumption: The dark side of consumerism Read More »
After a boring period on Indian TV ads, finally a breeze of fresh air! That too from unexpected product and celebrity. How long advertisers wanted to promote inverters for utility purpose, mostly education (or loss of it) when there is power cut. Summers are already here. And Luminous has decided to use humour when its
Smile please, Return of the Superman (Oh, i mean humor is back)! Read More »
Before I discuss the Indian ad, let me give some background. Globally, the ‘diamond producers association’ is running a new campaign with the “Real is Rare’ theme. This campaign is mainly to target the Millennials. There is a clear shift from the ‘Diamond is forever’ to the practical aspect specially for this young generation which
Real is Rare: A new campaign for Diamonds! But is it real? Read More »
Colgate, a household name in India for toothpaste, has all of a sudden lost its decades old category leader positions to ‘Dantkanti’ from Patanjali endorsed by Baba Ramdev. Though the exponential rise of Patanjali Empire is in itself a remarkable story, specially in FMCG sector where it has given tough fight and won against the
Who is real ‘Ayurvedic’ toothpaste? A three way fight for winning mind share Read More »
IPL in India is very similar to Super bowl in terms of crazy fans and commercialization. Marketers invest lots of money and efforts to create ads that resonate with audience and helps in brand recall. Vodafone Zoo Zoo is an interesting case (may be in some other post someday). The impact of IPL is such
Parle imitates famous Bollywood – Naam to suna hi hoga! Read More »
The memory goes back to Flipkart using kids in a remarkable way in their ads! Recently, Blue star is making foray in consumer water purifier segment. They are well known in commercial segment. The use of infants and the subtitles – a gem of an ad. Conveys the perfect message. No fight on shudh vs
A Genius use of infants/kids in Ads. Bluestar Water purifiers Read More »