Today’s TOI Lucknow edition starts with two full page ad by snapdeal – the RED is always noticeable. the good point is use of kid – and a wonderful Hindi poem on second page. I fail to recall when did i last saw a Hindi poem used in print media. However, as many times in […]
Snapdeal – An oversighted goofup! Read More »
Use of celebrities for advertising is pretty common. The question of interest is to bring harmony between the brand persona and celebrity persona to derive maximum value. However, in Indian context, it’s totally different. You can easily find celebrities endorsing more than 50 brands that range from antiseptic cream, undergarments, luxury products, automobiles, stationery and
Master Chef washing clothes? Ingenuity at it’s best. Read More »
The half-naked baba with one eye and a long ‘Hagrid” beard has outsmarted the top MBAs sitting at HUL, P&G, Nestle, ITC, Dabur…..not just out witted but rather kind of killed..David killing Goliath.. The big MNCs and ITC slept for two years and ignored the Patanjali, and they paid hefty price for it. Actually, this
The magnificent battle of positioning between Colgate and Patanjali (Dant kanti) Read More »
Yes, may be some of you heard about the recent entry by the TATA group in e-commerce as TataCliq. This is an attempt which will result in “me too” and yeah we have a presence on Internet. This “project” will be a long run by burning more and more money by future leadership/top management but
TataCliq – why it will NOT click. Read More »
I am sure all of us have felt to band our heads in frustration by seeing some (or most?) ads on TV. This is an attempt to create a list of such ads. Yes, India is diverse country and we fight over who is better -Sachin or Virat? We may have extreme opinions on the
BMH Ads – Banging My Head! Read More »
The washing machine market in India is approximately Rs 6000 crores. The new entrant in this market is Lloyd, mostly known for Air-conditioners in India. The washing machine space is cluttered with many brands. The brands include multinationals and home grown domestic brands from such as LG, Samsung, Videocon, Godrej, Whirlpool etc. The product category
Lloyd push for ‘Unisex’ washing machine – why it may fail! Read More »
Yes, Fair and lovely just launched a Rs 5 sachet. Now, how to communicate that “Rs 5” only to customers? The marketing team comes with and excellent (?) idea about connecting it to five events where it can be used. So, one can use it in 5 functions of an Indian marriage: Mehndi, Sangeet, Fere,
Fair and Lovely Wedding season Ad – what not to do in your ads! Read More »
Aha moment, finally looks like someone in Indian marketing industry cares to read the “Positioning: The Battle for Your Mind” by Ries and Trout. A classic in marketing literature!The water purifiers category in India has some unique characteristics. First of all, India lacks supply of water fit for drinking in almost city. The huge population
Positioning – Battle of Mind Share! Aquaguard Vs Kent Read More »
The recent ads from Alpenliebe (Just jelly) have gone too far and are in real bad taste. The first ad shows a mother is behind a child to get the jelly, and in the second ad, dadaji (grand parent) is having cruel intentions to grab the jelly from his grand child! In India, where mothers
How sick it is! Just Jelly Ads from Alpenliebe. Read More »
Music in any ad plays a critical role to connect with consumers. The melody creates a lingering effect in consumer’s mind which last for a much longer period. Some legendary examples are – Swad bhare shakti bhare , barson se — Parle G Hema, Rekha, Jaya aur Susham – Nirma Who can forget the launching
That’s how one should do a Jingle – Dettol Dettol Ho!!! Read More »