The washing machine market in India is approximately Rs 6000 crores. The new entrant in this market is Lloyd, mostly known for Air-conditioners in India. The washing machine space is cluttered with many brands. The brands include multinationals and home grown domestic brands from such as LG, Samsung, Videocon, Godrej, Whirlpool etc. The product category […]
Lloyd push for ‘Unisex’ washing machine – why it may fail! Read More »
Yes, Fair and lovely just launched a Rs 5 sachet. Now, how to communicate that “Rs 5” only to customers? The marketing team comes with and excellent (?) idea about connecting it to five events where it can be used. So, one can use it in 5 functions of an Indian marriage: Mehndi, Sangeet, Fere,
Fair and Lovely Wedding season Ad – what not to do in your ads! Read More »
Aha moment, finally looks like someone in Indian marketing industry cares to read the “Positioning: The Battle for Your Mind” by Ries and Trout. A classic in marketing literature!The water purifiers category in India has some unique characteristics. First of all, India lacks supply of water fit for drinking in almost city. The huge population
Positioning – Battle of Mind Share! Aquaguard Vs Kent Read More »
The recent ads from Alpenliebe (Just jelly) have gone too far and are in real bad taste. The first ad shows a mother is behind a child to get the jelly, and in the second ad, dadaji (grand parent) is having cruel intentions to grab the jelly from his grand child! In India, where mothers
How sick it is! Just Jelly Ads from Alpenliebe. Read More »
Music in any ad plays a critical role to connect with consumers. The melody creates a lingering effect in consumer’s mind which last for a much longer period. Some legendary examples are – Swad bhare shakti bhare , barson se — Parle G Hema, Rekha, Jaya aur Susham – Nirma Who can forget the launching
That’s how one should do a Jingle – Dettol Dettol Ho!!! Read More »
The online retail competition is heating up with amazon coming to India. Flipkart is the market leader and Snapdeal is distant 2nd in India. The sales war on Diwali went not only on products and deals but some amazing marketing and Pint ads as well. See how snapdeal emerges as a clear winner with tongue
Flipkart, Snapdeal and the Horrible Colgate Read More »
This post was pending since a long time. I really do not know what has happened to advertising creativity in India. First there was Coke debacle with two ads – One with Sunny and second one “the Dracula gardan ad“. The arch rival Pepsi, instead of using this rare drop of guard from Coke and
What happened to Creativity in Ads?? Read More »
Minimalist advertising My winning entry at NJM NMIMS September 2013 (http://issuu.com/njmnmims/docs/buzz_nmims_september_2013) is about minimalist advertising. Perspectives on minimalist marketing and its relevance You have bought a new smart phone and got 3G connection enabled. To test the 3G, what is the first thing most of us do? Fire the browser and type –…. Yes, you
Simplicity is the ultimate form of sophistication Read More »
Hero has given us the Pleasure scooter with tag line – Why should boys have all the fun? The maestro is another product from them targeted at male population. They decided to go with the same formula focusing on the so called male attributes. However the females are referred to as “birds” which is a
Hero Maestro – Such a Boy Thing Read More »
MTV India is an inspirational icon Young and specially teenagers in India. Since quite a few time i found this very disturbing as MTV India is portraying a culture which does not belong to us! Though it has managed to increase the TRP but i think in a long run it will suffer hell. When
MTV India – Its NOT About TRP Only! Read More »