Whether a firm should crowd-source for advertising (or communications) which is a do-or-die outcome? In Part 1, as part of academic exercise, the best of the best print ads are discussed. This post covers the top rated video ads. Vim Vim is a dish-washing product by Unilever. Ad is focused on the feature appeal which […]
Why Crowdsource Creativity? Part 2: Video Ads Read More »
Whether a firm should do crowdsourcing for advertising (or communications) which is a do-or-die outcome? Firms like Doritos have even crowd sourced their super bowl ads, where the expenses go in millions of dollars! In India, Pepsi also tried a similar “Crash the IPL” campaign to make the best of user generated content. The supporting
Why Crowdsource Creativity? Part 1: Print Ads Read More »
Independence day and Raksha Bandhan on the same day, along with birth day of Rajani Sir and launch of much anticipated #SacredGames S2 (the master of Internet memes – Gaitoned) provided enough of excellent opportunities to brands to showcase their creativity on social media. Continuing the review of weekly ads on digital/social platforms, here are
Social Media Ads: Independence Day, Raksha Bandhan, Thalaivaa birthday, #SacredGames 2… Read More »
Butter cookies – who has more butter! Comparative Advertising is used to influence consumers by comparing competing brands on various parameters and to prove that I am the best, so buy me. This is used successfully in categories like automobiles, white goods (e.g., AC and Refrigerators). Amul first posted the content of its butter cookies
Who Moved My Butter? Britannia vs. Amul – Cookie War, Comparative Advertising Read More »
Sometimes, music can be soul of advertising/Ad. People just love to listen to song/music of the ad over and over. Here are a few gems of commercial advertising where music takes the center stage. The first one is about quitting smoking by HSE. This one is from NIKE. Just magic – fusion of sound of
Is it a Song or an Ad? Musical Advertising! Read More »
Ads based on social media trends (what people are talking about) requires lightening fast execution and comes with great risk. In continuation with previous post about weekly round-off of some creative and eye-catching ads, here are this week’s picks. The first and perhaps very important thing for brands is the new trend of #BoyCott Trends.
Ads on Social~Digital Media: Boycott, Friendship day and more.. Read More »
Emotional or Rational debate exists even before the big bang happened! And majority of brands are still falling in the endless pit of social/cause specific ad content to make an emotional connect with their consumers. Read more about rational decisions here. In India, SUV means power, status and a license to kill (on road of-course!).
Emotional or Rational: Another senseless campaign from Ford SUV. Read More »
There is a whole lot of amazing advertising happening based on social media trends (social listening). Brands are listening to what people are talking and build content to make the most out of social community feelings/social media trends. Brands are trying to be part of the online conversation (no interruption advertising) by being as creative
Social Media Trends Are the New Inspiration for Creative Advertising Read More »
Advertisement bana-na : Create some advertising on banana – sounds confusing? That’s where advertising based on social media listening plays for. A not so famous Bollywood celebrity Mr Rahul Bose realized the true cost of a banana in five star JW Marriott hotel. He paid just INR 442 for two pieces of banana and then
Advertisement Bana-na: A Curious Case of Social Listening Read More »
Hey Whipple Squeeze This How to create great advertising on any media and breakthrough clutter? Hey Whipple, Squeeze This precisely is a classic guide to create ads from authors Luke Sullivan and Edward Boches. The content is excellent and reflects the amazing experience of the authors in ad industry. This is one of the best
Hey, Whipple, Squeeze This: The Classic Guide to Advertising Read More »