Analysis of ad with the lens of positioning concept.
The half-naked baba with one eye and a long ‘Hagrid” beard has outsmarted the top MBAs sitting at HUL, P&G, Nestle, ITC, Dabur…..not just out witted but rather kind of killed..David killing Goliath.. The big MNCs and ITC slept for two years and ignored the Patanjali, and they paid hefty price for it. Actually, this […]
The magnificent battle of positioning between Colgate and Patanjali (Dant kanti) Read More »
Yes, may be some of you heard about the recent entry by the TATA group in e-commerce as TataCliq. This is an attempt which will result in “me too” and yeah we have a presence on Internet. This “project” will be a long run by burning more and more money by future leadership/top management but
TataCliq – why it will NOT click. Read More »
The washing machine market in India is approximately Rs 6000 crores. The new entrant in this market is Lloyd, mostly known for Air-conditioners in India. The washing machine space is cluttered with many brands. The brands include multinationals and home grown domestic brands from such as LG, Samsung, Videocon, Godrej, Whirlpool etc. The product category
Lloyd push for ‘Unisex’ washing machine – why it may fail! Read More »
Yes, Fair and lovely just launched a Rs 5 sachet. Now, how to communicate that “Rs 5” only to customers? The marketing team comes with and excellent (?) idea about connecting it to five events where it can be used. So, one can use it in 5 functions of an Indian marriage: Mehndi, Sangeet, Fere,
Fair and Lovely Wedding season Ad – what not to do in your ads! Read More »
Aha moment, finally looks like someone in Indian marketing industry cares to read the “Positioning: The Battle for Your Mind” by Ries and Trout. A classic in marketing literature!The water purifiers category in India has some unique characteristics. First of all, India lacks supply of water fit for drinking in almost city. The huge population
Positioning – Battle of Mind Share! Aquaguard Vs Kent Read More »
Hero has given us the Pleasure scooter with tag line – Why should boys have all the fun? The maestro is another product from them targeted at male population. They decided to go with the same formula focusing on the so called male attributes. However the females are referred to as “birds” which is a
Hero Maestro – Such a Boy Thing Read More »