Video Marketing Trends in 2023 Video, the undisputed king of content, ain’t slowing down in 2023. But the landscape is shifting, and Indian brands need to adapt their strategies to stay ahead of the curve. Forget Bollywood-esque ads and cheesy jingles; it’s time to embrace bite-sized brilliance, real-time razzle-dazzle, and audience-powered panache. Let’s dive into […]
Video Marketing Trends in 2023: Dominating Desi Digital Read More »
Advertising Lessons from Indian Mythology In the dynamic world of advertising, where capturing attention is an art, Indian mythology stands as an untapped reservoir of inspiration. It’s not merely a collection of ancient stories but a treasure trove brimming with storytelling, symbolism, and archetypes waiting to transform modern advertising narratives. We can learn invaluable lessons
Advertising Lessons from Indian Mythology: Sage Advice for Modern Marketers Read More »
Chandrayaan 3: To Boldly Go Where No Man Has Gone Before India makes history as Chandrayaan–3 lands near Moon’s south pole. In the vast expanse of the cosmic canvas, our celestial neighbor, the Moon, has always captivated human imagination. Its silver glow and mysterious surface have fueled the dreams of explorers, scientists, and poets for centuries.
Chandrayaan 3: Khoya Khoya Chaand, Khula Aasman Moment Marketing Read More »
The Power of Newsjacking: How Brands Can Capitalize on Breaking Stories In today’s fast-paced digital landscape, staying relevant and capturing audience attention is crucial for brands. One effective strategy that has gained popularity in recent years is newsjacking. By capitalizing on trending news stories, brands can leverage the attention and awareness surrounding these events to
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Pandeymonium : Piyush Pandey on Advertising, is a marvellous book/autobiagraohy by Piyush Pandey, Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy. Pandeymonium, penned by Piyush Pandey, is an engaging and uproarious autobiography that provides readers with an entertaining glimpse into the life and experiences of one of India’s most celebrated ad
Pandeymonium by Piyush Pandey: A Gem for Advertising Professionals Read More »
Unplastic India India produced twice as much plastic waste as it did in 2015–16. 34.7 lakh tonnes in 2019–20. 50% of this plastic garbage is still being wasted. This is a recipe for disaster given the negative effects on the ecosystem, marine life, and most importantly, human health. ‘Unplastic India‘ is a campaign to reduce
Unplastic India: A Beautiful Campaign by The Times of India Read More »
Bournvita controversy: Recently Bournvita, a leading health drink brand targeted to kids and teenagers was caught in a controversy. A social media influencer “foodpharmer” posted on his Instagram reel abut the extremely high sugar content. Mondalez, that owns Cadbury and Bournvita, took a legal action. By sending influencer Revant Himatsingka a legal notice for his
Bournvita Controversy: Where is ‘Sach ki Shakti’? Read More »
Collaborative Marketing is a special type of marketing where a brand collaborates with other brands for promotion and advertising. The American Marketing Association dictionary does not have Collaborative Marketing, but a similar term ‘Collaborative Agreement’, which is defined as, “A collaborative agreement is a cooperation strategy between companies to jointly pursue a common goal“. It
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Samsonite Print Ad: Black Is Beautiful SSamsonite, a well known premium brand for trolley bags, suitcases and luggage, recently launched its ad campaign. The ad appeared as full page print ad (the very first page) on the leading newspaper Times of India. The ad features one of the most well known Bollywood faces, Mr
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Queen Elizabeth II Death : Operation London Bridge for Brands Queen Elizabeth II Death : Operation London Bridge for Brands – The entire world has been mourning the demise of Queen Elizabeth II on Thursday evening at the age of 96. Almost all the top political leaders and business leaders have expressed sorrow and grief
Queen Elizabeth II Death : Operation London Bridge for Brands Read More »