Advertising

Is the Obvious Still Obvious in 2023? A Look at Jack Trout’s “In Search of the Obvious”

Advertising, Book Reviews / /

In Search of the Obvious Marketing in 2023 is a whirlwind of social media algorithms, data-driven campaigns, and ever-evolving trends. In this noisy landscape, a 2009 book titled “In Search of the Obvious” by Jack Trout might seem, well, outdated. But is the “obvious” still relevant in our digital age? Buckle up, marketers, because we’re […]

Is the Obvious Still Obvious in 2023? A Look at Jack Trout’s “In Search of the Obvious” Read More »

Video Marketing Trends in 2023: Dominating Desi Digital

Advertising, Video Ads / /

Video Marketing Trends in 2023 Video, the undisputed king of content, ain’t slowing down in 2023. But the landscape is shifting, and Indian brands need to adapt their strategies to stay ahead of the curve. Forget Bollywood-esque ads and cheesy jingles; it’s time to embrace bite-sized brilliance, real-time razzle-dazzle, and audience-powered panache. Let’s dive into

Video Marketing Trends in 2023: Dominating Desi Digital Read More »

Advertising Lessons from Indian Mythology: Sage Advice for Modern Marketers

Advertising, Marketing / /

Advertising Lessons from Indian Mythology In the dynamic world of advertising, where capturing attention is an art, Indian mythology stands as an untapped reservoir of inspiration. It’s not merely a collection of ancient stories but a treasure trove brimming with storytelling, symbolism, and archetypes waiting to transform modern advertising narratives. We can learn invaluable lessons

Advertising Lessons from Indian Mythology: Sage Advice for Modern Marketers Read More »

Chandrayaan 3: Khoya Khoya Chaand, Khula Aasman Moment Marketing

Advertising, Social Media / /

Chandrayaan 3: To Boldly Go Where No Man Has Gone Before   India makes history as Chandrayaan–3 lands near Moon’s south pole. In the vast expanse of the cosmic canvas, our celestial neighbor, the Moon, has always captivated human imagination. Its silver glow and mysterious surface have fueled the dreams of explorers, scientists, and poets for centuries.

Chandrayaan 3: Khoya Khoya Chaand, Khula Aasman Moment Marketing Read More »

The Power of Newsjacking: How Brands Can Capitalize on Breaking Stories

Advertising, Opinion, Social Media / /

The Power of Newsjacking: How Brands Can Capitalize on Breaking Stories In today’s fast-paced digital landscape, staying relevant and capturing audience attention is crucial for brands. One effective strategy that has gained popularity in recent years is newsjacking. By capitalizing on trending news stories, brands can leverage the attention and awareness surrounding these events to

The Power of Newsjacking: How Brands Can Capitalize on Breaking Stories Read More »

Pandeymonium

Pandeymonium by Piyush Pandey: A Gem for Advertising Professionals

Advertising, Book Reviews / /

Pandeymonium : Piyush Pandey on Advertising, is a marvellous book/autobiagraohy by Piyush Pandey, Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy.   Pandeymonium, penned by Piyush Pandey, is an engaging and uproarious autobiography that provides readers with an entertaining glimpse into the life and experiences of one of India’s most celebrated ad

Pandeymonium by Piyush Pandey: A Gem for Advertising Professionals Read More »

Unplastic India: A Beautiful Campaign by The Times of India

Advertising, Print Ads / /

Unplastic India India produced twice as much plastic waste as it did in 2015–16. 34.7 lakh tonnes in 2019–20. 50% of this plastic garbage is still being wasted. This is a recipe for disaster given the negative effects on the ecosystem, marine life, and most importantly, human health. ‘Unplastic India‘ is a campaign to reduce

Unplastic India: A Beautiful Campaign by The Times of India Read More »

Bournvita Controversy: Where is ‘Sach ki Shakti’?

Advertising, Opinion / /

Bournvita controversy: Recently Bournvita, a leading health drink brand targeted to kids and teenagers was caught in a controversy. A social media influencer “foodpharmer” posted on his Instagram reel abut the extremely high sugar content. Mondalez, that owns Cadbury and Bournvita, took a legal action. By sending influencer Revant Himatsingka a legal notice for his

Bournvita Controversy: Where is ‘Sach ki Shakti’? Read More »

Collaborative Marketing: A New Experiment in Marketing

Advertising, Digital, Social Media / /

Collaborative Marketing is a special type of marketing where a brand collaborates with other brands for promotion and advertising. The American Marketing Association dictionary does not have Collaborative Marketing, but a similar term ‘Collaborative Agreement’, which is defined as, “A collaborative agreement is a cooperation strategy between companies to jointly pursue a common goal“. It

Collaborative Marketing: A New Experiment in Marketing Read More »

Samsonite Print Ad: Black Is Beautiful

Advertising, Print Ads / /

Samsonite Print Ad: Black Is Beautiful   SSamsonite, a well known premium brand for trolley bags, suitcases  and luggage, recently launched its ad campaign. The ad appeared as full page print ad (the very first page) on the leading newspaper Times of India. The ad features one of the most well known Bollywood faces, Mr

Samsonite Print Ad: Black Is Beautiful Read More »