AI has entered advertising faster than most people expected. A few years ago, using AI in the creative process sounded like something for the distant future. Today, almost every creative team has tested an AI tool, used one quietly, or built entire campaigns with its support. The real question is no longer whether AI will […]
How AI Is Changing the Creative Process in Advertising Read More »
Print advertising has been declared “dead” so many times that it almost deserves a farewell tour. Yet every few months, a brand releases a clever newspaper ad or a striking magazine spread, and suddenly print advertising in the digital age feels surprisingly relevant again. With digital platforms dominating budgets and attention, it is worth asking
Is Print Advertising Still Relevant in the Digital Age? Read More »
Every brand dreams of creating that one line people remember forever (advertising tagline): a line that becomes more than a slogan and turns into a feeling. From “Just Do It” to “Daag Achhe Hain,” certain taglines have a remarkable ability to stay in our minds, shape culture, and define a brand’s identity for decades. Advertising
The Science of Taglines: Why Some Slogans Stick Forever Read More »
When Words Built Brands: A Tribute to Piyush Pandey he Indian advertising world recently bid farewell to one of its greatest storytellers — Piyush Pandey, whose ad campaigns changed how a nation saw creativity. From Fevicol to Cadbury Dairy Milk, Piyush Pandey’s ad campaigns weren’t just commercials — they were cultural moments that made Indians
Timeless Lessons from Piyush Pandey’s Iconic Indian Ad Campaigns Read More »
In the world of marketing, trends often emerge from the most unexpected places—and in recent times, one of the most fascinating trends to hit the scene is aura farming. So, what’s this “aura-farming” thing all about? And why should MBA students care? Aura-farming refers to the practice of cultivating an “aura” or vibe around a
Aura-Farming Viral Trend: Lessons, Marketing Insights, & Strategies Read More »
When you think about marketing, what comes to mind? Ads on TV, amazing jingles, or perhaps a super viral Instagram post? While all of these are important, they’re just the tip of the iceberg. Behind the scenes, there’s a structured process that helps companies connect with their customers in the most effective way possible. Enter
As MBA students, you’ve already come across the AIDA model in your marketing books: Attention, Interest, Desire, and Action. It’s the golden sequence every marketer swears by to guide a consumer from “Who’s that?” to “Take my money!” But have you ever wondered how this model plays out in the energetic and diverse world of
AIDA Model in Advertising: From Attention to Action Read More »
Fluke by Jennifer Ackerman explores how chance, randomness, and chaos significantly influence the world around us—right from the evolution of species to the decisions we make daily. The book offers fascinating insights into how the smallest events can ripple out to create significant outcomes. From a marketing and advertising perspective, Ackerman’s examination of randomness and
Fluke: Chance, Chaos, and Why Everything We Do Matters Read More »
Marketing strategy vs tactics. Confused between marketing strategy and tactics? Don’t worry — you’re not alone. Many MBA students (and even seasoned marketers) tend to use these terms interchangeably. But in the world of marketing, strategy is your game plan, while tactics are the actions you take to bring that plan to life. Let’s break
Marketing Strategy vs Tactics: What Every MBA Needs to Know Read More »
The STP model in marketing — Segmentation, Targeting, and Positioning — is one of the most essential frameworks every MBA student and marketer should master. It helps brands identify their ideal customer base, tailor marketing strategies, and occupy a distinct place in the consumer’s mind. In India, where markets are extremely diverse in language, income,
STP Model in Action: How Indian Brands Segment, Target & Position Read More »