Unplastic India India produced twice as much plastic waste as it did in 2015–16. 34.7 lakh tonnes in 2019–20. 50% of this plastic garbage is still being wasted. This is a recipe for disaster given the negative effects on the ecosystem, marine life, and most importantly, human health. ‘Unplastic India‘ is a campaign to reduce […]
Unplastic India: A Beautiful Campaign by The Times of India Read More »
Bournvita controversy: Recently Bournvita, a leading health drink brand targeted to kids and teenagers was caught in a controversy. A social media influencer “foodpharmer” posted on his Instagram reel abut the extremely high sugar content. Mondalez, that owns Cadbury and Bournvita, took a legal action. By sending influencer Revant Himatsingka a legal notice for his
Bournvita Controversy: Where is ‘Sach ki Shakti’? Read More »
Collaborative Marketing is a special type of marketing where a brand collaborates with other brands for promotion and advertising. The American Marketing Association dictionary does not have Collaborative Marketing, but a similar term ‘Collaborative Agreement’, which is defined as, “A collaborative agreement is a cooperation strategy between companies to jointly pursue a common goal“. It
Collaborative Marketing: A New Experiment in Marketing Read More »
Samsonite Print Ad: Black Is Beautiful SSamsonite, a well known premium brand for trolley bags, suitcases and luggage, recently launched its ad campaign. The ad appeared as full page print ad (the very first page) on the leading newspaper Times of India. The ad features one of the most well known Bollywood faces, Mr
Samsonite Print Ad: Black Is Beautiful Read More »
Queen Elizabeth II Death : Operation London Bridge for Brands Queen Elizabeth II Death : Operation London Bridge for Brands – The entire world has been mourning the demise of Queen Elizabeth II on Thursday evening at the age of 96. Almost all the top political leaders and business leaders have expressed sorrow and grief
Queen Elizabeth II Death : Operation London Bridge for Brands Read More »
Zero Moment of Truth (ZMOT): Key For Digital Survival Zero Moment of Truth (ZMOT), are the moments before people buy: where first impressions happen which triggers the purchase journey which kills the purchase journey One can easily survive in a Jurassic Park with Dinosaurs. But to survive in the cut-throat competition in the digital world
Zero Moment of Truth (ZMOT): Key For Digital Survival Read More »
Performance Marketing Performance Marketing is the recent concept which focuses on marketing to achieve predefined performance metrics. Brands have understood the importance of digital. We can see an increasing spend on advertising budget on digital media. The proliferation of digital media has fueled the new age marketing known as performance marketing. As you know, Digital
Performance Marketing ; The New Age Marketing Read More »
CRED Ads Entertainment at the COST of Targeting CRED Ads are creating a lot of buzz in popular media. Cred is an Indian fintech company, based in Bangalore, founded in 2018 by Kunal Shah. Cred app’s main feature is reward-based credit card payments. CRED is a members only credit card bill payment platform that rewards its
CRED Ads: Entertainment at the COST of Targeting Read More »
Rotomac Pens: End of An Era Rotomac Pens revolutionized the Indian stationery market way back in 1992-era. Interestingly, the ubiquitous “Pan Parag” was the parent company of Rotomac pens. The same Pan Parag, a gutka kind of chewing product, which featured the Duo of Shammi Kapooor and Ashok Kumar talking about – “Baratiyon ka swagat
Rotomac Pens: End of An Era Read More »
The Gutka Guy: Story of A Common Man Turned Into Social Media Sensation [The Gutka guy – A story of another social media sensation, where a person chewing Gutka unknowingly became the ‘viral sensation’. ] India and New Zealand were battling out for an engrossing test cricket match at the city of Kanpur in India.
The Gutka Guy: Story of A Common Man Turned Into Social Media Sensation Read More »