Marketing

Marketing

Psychology of Color In Branding: Evidence from India

Advertising, Marketing, Opinion / /

Psychology of Color In Branding In the bustling marketplace of India, color plays a unique and powerful role. It’s more than just aesthetics; it’s a language that speaks directly to the consumer’s mind, influencing emotions, triggering associations, and ultimately shaping brand perception. Understanding the psychology of color in marketing and branding becomes crucial in this […]

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The Future of Digital Marketing: A Glimpse into the Tech-Powered Landscape

Digital, Marketing, Opinion / /

The Future of Digital Marketing: A Glimpse into the Tech-Powered Landscape The digital marketing landscape is a constantly evolving ecosystem, fueled by the relentless march of technological innovation. As we peer into the future, several exciting technologies stand poised to reshape how brands connect with consumers, personalize experiences, and drive results. Here’s a glimpse into

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Is Influencer Marketing in India Dead?

Marketing, Opinion, Social Media / /

Is Influencer Marketing in India Dead? Not Even Close! In the ever-evolving world of marketing, trends come and go faster than you can say “hashtag.” One minute, everyone’s buzzing about chatbots, the next, it’s all about live streaming. But there’s one trend that has managed to weather the storm and remain a constant: influencer marketing.

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Conquering the Post-Holiday Marketing Terrain in India: Strategies for January and Beyond

Marketing, Opinion / /

Conquering the Post-Holiday Marketing Terrain in India The festive fervor has faded, the fairy lights are packed away, and the echoes of joyous carols have given way to the hum of resolutions and a fresh start. For marketers in India, this marks the end of the high-octane holiday season and the dawn of a new

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Advertising Lessons from Indian Mythology: Sage Advice for Modern Marketers

Advertising, Marketing / /

Advertising Lessons from Indian Mythology In the dynamic world of advertising, where capturing attention is an art, Indian mythology stands as an untapped reservoir of inspiration. It’s not merely a collection of ancient stories but a treasure trove brimming with storytelling, symbolism, and archetypes waiting to transform modern advertising narratives. We can learn invaluable lessons

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BCG Matrix: Explanation With An Indian Market Perspective

Marketing, Opinion / /

BCG Matrix (Boston Consulting Group Matrix), popularly known as Growth-Share Matrix, is a strategic tool used to analyze a company’s portfolio of products or business units. It categorizes these products or units into four quadrants based on their market growth rate and market share. The four quadrants in the BCG Matrix are: Stars: Products or

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ChatGPT Exams: Why should students have all the fun?

Marketing, Opinion / /

ChatGPT Exams: Teachers should have some fun too! ChatGPT has generated lots of debate specially in the academic world about its use (and abuse) by students to complete assignments. Some favor use of ChatGPT to improve analytical skills of students by conversations. Others point out increased dependence and lack of self-learning or reflection to come

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7Ps of marketing

7Ps of Marketing: Explanation with Indian Brands

Marketing / /

7Ps of marketing (marketing mix) 7Ps of marketing is a widely popular and one of the most basic framework that helps businesses analyze and develop their marketing strategies. These elements encompass various aspects of the marketing mix, including product, price, place, promotion, people, process, and physical evidence. Let’s explore each P with examples from India

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Shark Tank Vs. Big Boss: Scripted Reality?

Marketing, Social Media / /

Shark Tank Vs. Big Boss: Well, for the novices, both are reality shows. Here are some details to get you started. Shark Tank (the original one) is an American business reality television series that premiered on August 9, 2009, on ABC and is currently having 14 Seasons. Shark Tank India is an Indian Hindi-language business

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ZMOT

Zero Moment of Truth (ZMOT): Key For Digital Survival

Advertising, Marketing / /

Zero Moment of Truth (ZMOT): Key For Digital Survival  Zero Moment of Truth (ZMOT), are the moments before people buy: where first impressions happen which triggers the purchase journey  which kills the purchase journey One can easily survive in a Jurassic Park with Dinosaurs. But to survive in the cut-throat competition in the digital world

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