Marketing

Marketing

Advertising Lessons from Indian Mythology: Sage Advice for Modern Marketers

Advertising, Marketing / /

Advertising Lessons from Indian Mythology In the dynamic world of advertising, where capturing attention is an art, Indian mythology stands as an untapped reservoir of inspiration. It’s not merely a collection of ancient stories but a treasure trove brimming with storytelling, symbolism, and archetypes waiting to transform modern advertising narratives. We can learn invaluable lessons […]

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BCG Matrix: Explanation With An Indian Market Perspective

Marketing, Opinion / /

BCG Matrix (Boston Consulting Group Matrix), popularly known as Growth-Share Matrix, is a strategic tool used to analyze a company’s portfolio of products or business units. It categorizes these products or units into four quadrants based on their market growth rate and market share. The four quadrants in the BCG Matrix are: Stars: Products or

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ChatGPT Exams: Why should students have all the fun?

Marketing, Opinion / /

ChatGPT Exams: Teachers should have some fun too! ChatGPT has generated lots of debate specially in the academic world about its use (and abuse) by students to complete assignments. Some favor use of ChatGPT to improve analytical skills of students by conversations. Others point out increased dependence and lack of self-learning or reflection to come

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7Ps of marketing

7Ps of Marketing: Explanation with Indian Brands

Marketing / /

7Ps of marketing (marketing mix) 7Ps of marketing is a widely popular and one of the most basic framework that helps businesses analyze and develop their marketing strategies. These elements encompass various aspects of the marketing mix, including product, price, place, promotion, people, process, and physical evidence. Let’s explore each P with examples from India

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ZMOT

Zero Moment of Truth (ZMOT): Key For Digital Survival

Advertising, Marketing / /

Zero Moment of Truth (ZMOT): Key For Digital Survival  Zero Moment of Truth (ZMOT), are the moments before people buy: where first impressions happen which triggers the purchase journey  which kills the purchase journey One can easily survive in a Jurassic Park with Dinosaurs. But to survive in the cut-throat competition in the digital world

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Positioning

Marketing, Positioning / /

Positioning Positioning is the process by which a company creates a distinct image and identity for its products, services, or brands in consumers’ minds. In simple words, which word first comes to consumers mind when they hear the brand name? Let’s try this exercise. Think of the first word that comes to your mind when

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Apple iPhone 13

iPhone 13 and Dum Maro Dum: A Super Get High Combination

Advertising, Digital, Marketing, Video Ads / /

iPhone 13 and Dum Maro Dum: A Super Get High Combination Apple Event, the launch of iPhone13 is one of those holy grail events that attract millions of people. They are the Final of Super Bowl, Football World cup, Cricket. Apple event is one of the most followed events by press, media, and the netizens

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