Marketing
Shark Tank Vs. Big Boss: Well, for the novices, both are reality shows. Here are some details to get you started. Shark Tank (the original one) is an American business reality television series that premiered on August 9, 2009, on ABC and is currently having 14 Seasons. Shark Tank India is an Indian Hindi-language business […]
Shark Tank Vs. Big Boss: Scripted Reality? Read More »
Zero Moment of Truth (ZMOT): Key For Digital Survival Zero Moment of Truth (ZMOT), are the moments before people buy: where first impressions happen which triggers the purchase journey which kills the purchase journey One can easily survive in a Jurassic Park with Dinosaurs. But to survive in the cut-throat competition in the digital world
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What is Brand Positioning in Marketing (Last updated: March 2026) Brand positioning in the marketing is the process by which a company creates a distinct image and identity for its product, service, or brand in the minds of consumers. In simple words, positioning answers an important question: what is the first thing people think
Brand Positioning in Marketing: Meaning, Strategies & Indian Examples Read More »
What happened to Rotomac pens? Once one of India’s most popular pen brands, Rotomac rose rapidly in the 1990s with memorable advertising and strong market presence. However, the brand later disappeared due to financial controversies and changing market dynamics. For many Indians, Rotomac is not just a pen. It is a memory of school days,
What Happened to Rotomac Pens? Rise, Fall and Famous Ads Read More »
iPhone 13 and Dum Maro Dum: A Super Get High Combination Apple Event, the launch of iPhone13 is one of those holy grail events that attract millions of people. They are the Final of Super Bowl, Football World cup, Cricket. Apple event is one of the most followed events by press, media, and the netizens
iPhone 13 and Dum Maro Dum: A Super Get High Combination Read More »
RunAway Aurora – A New Instagram Trend RunAway Aurora – if you search the term, it will lead to you a song Runaway by Aurora, that have roughly 206 million views. But that has nothing to do with this post. Infact, the song is not viral though popular. So, what is this Aurora? Well, its
RunAway Aurora – A New Instagram Filter Trend Read More »
How to Measure Your Digital Marketing KPIs? Digital marketing KPI: We all hear about that digital marketing offers precise measurements to evaluate the efforts that can be matched with campaign objectives. There are so many terms and concepts tossed around that create a lot of confusion to novel beginners in this field. KPI stands for
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Sebamed: Comparative Advertising to Attack the Leader Brand Unilever Sebamed, a German soap brand, is in India since 2007. But no one knew it except a few parents for its soap for babies. Sebamed greeted audience via full page newspaper ads, directly attacking the top Unilever soap brands like Lux, Dove, and Pears – comparing
Sebamed and Unilever: A David vs. Goliath War Read More »
Online Discounts: The Reality Check Online Discounts – the one word which sets the buying cycle, which pushes impulse and unplanned buying, and which makes many of us drool and engage in shopping. But is it really a discount or a gimmick to fool gullible consumers? Lets do a reality check on the dark side
Online Discounts: The Dark Truth, Grofers Case- An Eye opener. Read More »
Dharampal Gulati: A True Legend Mr. Dharampal Gulati, the founder, chairman, CEO of MDH breathed his last on 3rd December 2020. The charismatic personality was the face of the market leader MDH. His story is super inspirational – a rages to riches story that should be a must read – a life changing folktale –
Sach Sach MDH – A Tribute to Legend Dharampal Gulati Read More »