Marketing
The front page print ads in newspaper cost a lot and mostly used as the announcement for brands either to create anticipation or build awareness. The Cricket WC is just round the corner. Uber has used the grand occasion by placing ads on the first two pages of World’s largest selling English daily Times of […]
Front Page Print Ads: Building Anticipation and Awareness-Uber and OnePlus Read More »
Recently, there has been a wide coverage on the negative effects of smartphones which include addiction, behavioural issues such as anxiety and temperament, and most importantly fake news which spreads via Facebook or WhatsApp. But as famous adage goes – “Technology is a good slave but a bad master!”. Science or technology is just a
Smartphones: Enhancing lives and improving businesses! Read More »
The Advertising decision to chose media is very tricky and crucial which can make or break the whole campaign. Some popular media types are print , video or digital. While global trend is that expenditure on traditional print (paper) media is slowing down, the expenditure on digital marketing (touchscreens specially mobile) is seeing a health
Paper or Touchscreens? The Challenges of Advertising Read More »
India is witnessing the rise of e-commerce like never before across verticals like grocery, food-delivery, and car rental to name a few. From a consumer’s perspective how does it affect the shopping behavior? My opinion on this topic is published in Business World.
Sales:Plunging Into Online Mode For Shopping Read More »
Check your phone for apps and see how many e-wallets apps you have with so many choices to make a payment. Suppose you go to a grocery retail store. On one table there are 30 variety of Jams On the other table there are 10 variety of Jams. From which table people will buy more?When
The rise of e-Wallets and paradox of choices. Read More »
Indian teens are increasingly spending more and more time on the Internet. how does it affect marketers?My article in Campaign India sheds some light on interesting teenage consumers/teenagers. You may access the article – Teens and Marketing
The Global Rebels – Teenagers! Read More »
Well, how much is enough for humans? Just rewind back to school days and recall the story of King Midas, in which whatever the king touched turned into the gold, including the food, water and her daughter! So what happened to moral education stories and our learnings? Well, we conveniently forget all of them –
Excessive consumption: The dark side of consumerism Read More »