Video Ads

Review of video ads launched on TV or digital media.

Master Chef washing clothes? Ingenuity at it’s best.

Video Ads / /

Use of celebrities for advertising is pretty common. The question of interest is to bring harmony between the brand persona and celebrity persona to derive maximum value. However, in Indian context, it’s totally different. You can easily find celebrities endorsing more than 50 brands that range from antiseptic cream, undergarments, luxury products, automobiles, stationery and […]

Master Chef washing clothes? Ingenuity at it’s best. Read More »

Lloyd push for ‘Unisex’ washing machine – why it may fail!

Positioning, Video Ads / /

The washing machine market in India is approximately Rs 6000 crores. The new entrant in this market is Lloyd, mostly known for Air-conditioners in India. The washing machine space is cluttered with many brands. The brands include multinationals and home grown domestic brands from such as LG, Samsung, Videocon, Godrej, Whirlpool etc. The product category

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That’s how one should do a Jingle – Dettol Dettol Ho!!!

Video Ads / /

Music in any ad plays a critical role to connect with consumers. The melody creates a lingering effect in consumer’s mind which last for a much longer period. Some legendary examples are – Swad bhare shakti bhare , barson se — Parle G Hema, Rekha, Jaya aur Susham – Nirma  Who can forget the launching

That’s how one should do a Jingle – Dettol Dettol Ho!!! Read More »

What happened to Creativity in Ads??

Advertising, Digital, Print Ads, Social Media, Video Ads / /

This post was pending since a long time. I really do not know what has happened to advertising creativity in India. First there was Coke debacle with two ads – One with Sunny and second one “the Dracula gardan ad“. The arch rival Pepsi, instead of using this rare drop of guard from Coke and

What happened to Creativity in Ads?? Read More »

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