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Master Chef washing clothes? Ingenuity at it’s best.

Video Ads / Anubhav Mishra / July 18, 2016

Use of celebrities for advertising is pretty common. The question of interest is to bring harmony between the brand persona and celebrity persona to derive maximum value. However, in Indian context, it’s totally different. You can easily find celebrities endorsing more than 50 brands that range from antiseptic cream, undergarments, luxury products, automobiles, stationery and […]

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BMH Ads – Banging My Head!

Advertising, Print Ads, Video Ads / Anubhav Mishra / June 8, 2016

I am sure all of us have felt to band our heads in frustration by seeing some (or most?) ads on TV. This is an attempt to create a list of such ads. Yes, India is diverse country and we fight over who is better -Sachin or Virat? We may have extreme opinions on the

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Lloyd push for ‘Unisex’ washing machine – why it may fail!

Positioning, Video Ads / Anubhav Mishra / November 6, 2015

The washing machine market in India is approximately Rs 6000 crores. The new entrant in this market is Lloyd, mostly known for Air-conditioners in India. The washing machine space is cluttered with many brands. The brands include multinationals and home grown domestic brands from such as LG, Samsung, Videocon, Godrej, Whirlpool etc. The product category

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How sick it is! Just Jelly Ads from Alpenliebe.

Advertising, Video Ads / Anubhav Mishra / August 13, 2015

The recent ads from Alpenliebe (Just jelly) have gone too far and are in real bad taste. The first ad shows a mother is behind a child to get the jelly, and in the second ad, dadaji (grand parent) is having cruel intentions to grab the jelly from his grand child! In India, where mothers

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That’s how one should do a Jingle – Dettol Dettol Ho!!!

Video Ads / Anubhav Mishra / August 9, 2015

Music in any ad plays a critical role to connect with consumers. The melody creates a lingering effect in consumer’s mind which last for a much longer period. Some legendary examples are – Swad bhare shakti bhare , barson se — Parle G Hema, Rekha, Jaya aur Susham – Nirma Who can forget the launching

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Flipkart, Snapdeal and the Horrible Colgate

Advertising, Video Ads / Anubhav Mishra / October 21, 2014

The online retail competition is heating up with amazon coming to India. Flipkart is the market leader and Snapdeal is distant 2nd in India. The sales war on Diwali went not only on products and deals but some amazing marketing and Pint ads as well. See how snapdeal emerges as a clear winner with tongue

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What happened to Creativity in Ads??

Advertising, Digital, Print Ads, Social Media, Video Ads / Anubhav Mishra / October 16, 2014

This post was pending since a long time. I really do not know what has happened to advertising creativity in India. First there was Coke debacle with two ads – One with Sunny and second one “the Dracula gardan ad“. The arch rival Pepsi, instead of using this rare drop of guard from Coke and

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Hero Maestro – Such a Boy Thing

Positioning, Video Ads / Anubhav Mishra / September 25, 2012

Hero has given us the Pleasure scooter with tag line – Why should boys have all the fun? The maestro is another product from them targeted at male population. They decided to go with the same formula focusing on the so called male attributes. However the females are referred to as “birds” which is a

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