How to break the advertising clutter in TVC space when the big brands are ready to hijack everything from IPL to Elections? When the scripted nautanki (jargon) from established ad agencies are falling flat like a house of card, and everything looks lost – Avengers: Endgame is the solution. The second-best solution is the final […]
Breaking Clutter on TV – Shock Therapy by Goel TMT Read More »
How marketing communications can create new brand images or transform a brand from traditional to modern? Patanjali has been known for its unique blend of swadeshi and herbal themes in marketing communications. When it decided to enter apparel category which is highly dominated by youth – there were questions in the mind about how they
Transforming Brand Image – Traditional to Modern – Paridhan from Patanjali Read More »
How one should go about building brands for product categories – which have seasonal peak / interest, target consumers from age 3 to 15, and buyers (parents) do not use the product? Stationery is a very complex category due to distinct characteristics of users, buyers, and most importantly peer norms. It was quite surprising to
It’s School Time: Different Approaches to Build Stationery Brands. Read More »
Has IPL 2019 started for marketers, Any ad worthwhile to remember or talk about – any sharing of interesting ads on Facebook? Almost nothing is happening. While the matches are awesome but the media communication is almost non-existent and forgettable. This season Lowe Lintas got the contract by replacing Ogilvy. The first few ads were
IPL 2019: Is it Happening? Jubaan Kesariya Read More »
Print media is the first building block for a successful digital marketing strategy which is trying to launch a new product. Sounds unbelievable? Well, here is the truth and the example is of FMCG giant Nestle. Nestle used a creative fold concept in their ad in the national newspaper. The ad is spread on two
Print Media in a Digital Marketing Strategy? A Curious Case of Nestle Read More »
When a brand is Global leader, how it should communicate to its consumers? Should it focus on its features or follow the prevailing emotional route to reach its consumers? In fact, for any brand which is a leader, faces the same question? It is like when you have reached at the top, what next? The
How a Leader Brand Should Communicate to Consumers? Read More »
Recently, there has been a wide coverage on the negative effects of smartphones which include addiction, behavioural issues such as anxiety and temperament, and most importantly fake news which spreads via Facebook or WhatsApp. But as famous adage goes – “Technology is a good slave but a bad master!”. Science or technology is just a
Smartphones: Enhancing lives and improving businesses! Read More »
The Advertising decision to chose media is very tricky and crucial which can make or break the whole campaign. Some popular media types are print , video or digital. While global trend is that expenditure on traditional print (paper) media is slowing down, the expenditure on digital marketing (touchscreens specially mobile) is seeing a health
Paper or Touchscreens? The Challenges of Advertising Read More »
Today’s teenagers use their smartphones extensively to take selfie, and communicate using emoji features. How does all this affect the behavior of teenagers – the digital generation? In fact, the Selfie and usage of Emoji gives a new meaning to online impression management, and word-of-mouth recommendations. You ask your friend (via smartphones) how was the
Selfie, Emoji, and Smartphones, Live the Moment! Read More »
India is witnessing the rise of e-commerce like never before across verticals like grocery, food-delivery, and car rental to name a few. From a consumer’s perspective how does it affect the shopping behavior? My opinion on this topic is published in Business World.
Sales:Plunging Into Online Mode For Shopping Read More »