Minimalist advertising My winning entry at NJM NMIMS September 2013 (http://issuu.com/njmnmims/docs/buzz_nmims_september_2013) is about minimalist advertising. Perspectives on minimalist marketing and its relevance You have bought a new smart phone and got 3G connection enabled. To test the 3G, what is the first thing most of us do? Fire the browser and type –…. Yes, you […]
Simplicity is the ultimate form of sophistication Read More »
Hero has given us the Pleasure scooter with tag line – Why should boys have all the fun? The maestro is another product from them targeted at male population. They decided to go with the same formula focusing on the so called male attributes. However the females are referred to as “birds” which is a
Hero Maestro – Such a Boy Thing Read More »
MTV India is an inspirational icon Young and specially teenagers in India. Since quite a few time i found this very disturbing as MTV India is portraying a culture which does not belong to us! Though it has managed to increase the TRP but i think in a long run it will suffer hell. When
MTV India – Its NOT About TRP Only! Read More »