Hey Whipple Squeeze This How to create great advertising on any media and breakthrough clutter? Hey Whipple, Squeeze This precisely is a classic guide to create ads from authors Luke Sullivan and Edward Boches. The content is excellent and reflects the amazing experience of the authors in ad industry. This is one of the best […]
Hey, Whipple, Squeeze This: The Classic Guide to Advertising Read More »
RED conveys hot spicy wild chilly sexy…feelings. It is probably the most used color by brands. The recent Launch of Jeep Trailhawk came in two full pages (Front) in Times of India (TOI). No reward for guessing – it was red everywhere. The ad reminds us the Eveready Give Me red campaign. Red goes with
Red Hot Spicy Ads, Well in RED only! Read More »
PhonePe, a Unified Payments Interface (UPI) based mobile app made use of Amir Khan in their latest campaign. As per the NPCI (National Payments Corporation of India) records, in terms of value and volume of transactions, Google Pay is the leader, closely followed by the PhonePe and Paytm. The mobile wallet (digital transaction) industry is
PhonePe: A creative campaign with Daddu Amir Khan and Dablu Read More »
Smartphone Camera, Selfie, Low light – Action! It took a little time to get this post about new Smartphone launches addressing selfie and low light portraits. (IPL is long time back and Cricket World cup is on). Vivo and Oppo launched two new phone models during IPL. It was an interesting battle of advertising between
Smartphone Camera, Selfie, Low light – Action! Read More »
Oscar winner A R Rahman and Living Cricket GOD Sachin tendulkar come together for Apollo tyre and results is sheer magic, amazing, soulful rendition, harmonious tribute to the holy Ganges. Apollo Tyres is running a corporate advertising campaign, Ganga: the River of People, to reflect that India is progressing and so is the brand. When
When Legends Sachin and Rahman come together, Sheer Magic of Music! Read More »
After the tremendous success of his first book Sapiens: A Brief History of Humankind, Yuval Noah Harari, presents the concluding second book Homo Deus: A Brief History of Tomorrow. While the first book focused more on the history (past) of human evolution, the second one is more about what future holds for the humanity. Infact,
Superhuman, AI, Consciousness, Algorithms – Homo Deus: A Brief History of Tomorrow Read More »
After the big fiasco with James Bond, Pan Bahar (chewing gutkha/pan masala) does it again! Yes, the elections are over and the footprints of nationalism are seen everywhere. The Indian Army has been in spotlight in last few months. But, that does not give anyone any right to start abusing the new found patriotism. Already,
When sense doesn’t make any sense! Read More »
TV as an advertising media has been extremely abused by the marketers – rarely you will see someone utilizing the strength of this medium which is display and sound. Finally, a brand has realized it and not surprisingly it is a TV brand – SONY Bravia. Just see the ad below. Amazing visuals and wonderful
That’s how to do a TV ad: Stunning! Well done – SONY Bravia Read More »
The front page print ads in newspaper cost a lot and mostly used as the announcement for brands either to create anticipation or build awareness. The Cricket WC is just round the corner. Uber has used the grand occasion by placing ads on the first two pages of World’s largest selling English daily Times of
Front Page Print Ads: Building Anticipation and Awareness-Uber and OnePlus Read More »
Yes, before you get me wrong – I am talking about Sapiens: A Brief History of Humankind – a bestseller listed in Amazon “100 books to read in a lifetime”, and nothing to do with business or corporations but with “Us – the humans”. The book covers the human evolution with multidimensional perspectives – culture,
Humans are the worst cold-blooded murderers! Sapiens: A Brief History of Humankind Read More »