digital marketing skills for 2026

5 Digital Marketing Skills Every MBA Student Should Master in 2026

Advertising, Digital, Opinion, Social Media / /

Digital marketing skills have become essential for modern marketing roles, especially as brands rethink strategy, content, data, and technology in 2026. What once worked as platform-specific knowledge now demands integrated thinking across creativity, analytics, and brand building. The digital marketing skills expected today are very different from what worked even three years ago. Tool knowledge […]

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How AI Is Changing the Creative Process in Advertising

Advertising, Digital, Opinion / /

AI has entered advertising faster than most people expected. A few years ago, using AI in the creative process sounded like something for the distant future. Today, almost every creative team has tested an AI tool, used one quietly, or built entire campaigns with its support. The real question is no longer whether AI will

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Is Print Advertising Still Relevant in the Digital Age?

Advertising, Digital, Marketing, Opinion, Print Ads / /

Print advertising has been declared “dead” so many times that it almost deserves a farewell tour. Yet every few months, a brand releases a clever newspaper ad or a striking magazine spread, and suddenly print advertising in the digital age feels surprisingly relevant again. With digital platforms dominating budgets and attention, it is worth asking

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The Science of Taglines: Why Some Slogans Stick Forever

Advertising, Marketing, Print Ads / /

Every brand dreams of creating that one line people remember forever (advertising tagline): a line that becomes more than a slogan and turns into a feeling. From “Just Do It” to “Daag Achhe Hain,” certain taglines have a remarkable ability to stay in our minds, shape culture, and define a brand’s identity for decades. Advertising

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Timeless Lessons from Piyush Pandey’s Iconic Indian Ad Campaigns

Advertising, Marketing, Positioning, Print Ads / /

When Words Built Brands: A Tribute to Piyush Pandey he Indian advertising world recently bid farewell to one of its greatest storytellers — Piyush Pandey, whose ad campaigns changed how a nation saw creativity. From Fevicol to Cadbury Dairy Milk, Piyush Pandey’s ad campaigns weren’t just commercials — they were cultural moments that made Indians

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Aura-Farming Viral Trend: Lessons, Marketing Insights, & Strategies

Advertising, Digital, Marketing, Social Media / /

In the world of marketing, trends often emerge from the most unexpected places—and in recent times, one of the most fascinating trends to hit the scene is aura farming. So, what’s this “aura-farming” thing all about? And why should MBA students care? Aura-farming refers to the practice of cultivating an “aura” or vibe around a

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AIDA Model in Advertising: From Attention to Action

Advertising, Marketing / /

As MBA students, you’ve already come across the AIDA model in your marketing books: Attention, Interest, Desire, and Action. It’s the golden sequence every marketer swears by to guide a consumer from “Who’s that?” to “Take my money!” But have you ever wondered how this model plays out in the energetic and diverse world of

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Fluke: Chance, Chaos, and Why Everything We Do Matters

Advertising, Book Reviews, Marketing / /

Fluke by Jennifer Ackerman explores how chance, randomness, and chaos significantly influence the world around us—right from the evolution of species to the decisions we make daily. The book offers fascinating insights into how the smallest events can ripple out to create significant outcomes. From a marketing and advertising perspective, Ackerman’s examination of randomness and

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Digital Marketing Metrics Every MBA Student Should Master

Digital, Marketing / /

In today’s marketing landscape, if you can’t measure it, you can’t manage it. Whether you’re preparing for your next marketing internship or gearing up for a role in brand, digital, or performance marketing, understanding digital marketing metrics is non-negotiable. This blog will break down 10 key digital marketing metrics that every MBA student should know

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