How AI is Revolutionizing Advertising in India? A Comprehensive Guide

Marketing, Opinion / /

In today’s digital age, artificial intelligence (AI) is transforming various industries, and advertising is no exception. AI’s ability to analyze vast amounts of data, predict consumer behavior, and personalize experiences makes it a game-changer for advertisers. This blog post explores how AI is revolutionizing advertising in India, highlighting real-world examples to illustrate its impact. Understanding […]

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How Generative AI will change the SEO Game?

Digital, Social Media / /

In the rapidly evolving digital landscape, search engine optimization (SEO) remains a critical component of online success. However, the advent of generative AI has introduced new dynamics, reshaping how we approach SEO. This blog post explores the profound impact of generative AI on SEO, providing clear examples to illustrate these changes. Understanding Generative AI Generative

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Creating Compelling Content: A Guide to Content Marketing

Digital, Marketing, Opinion / /

Guide to Content Marketing for Indian Markets: The online world is filled with huge information on content marketing. I thought of creating a specific short guide for Indian context. Crafting compelling content for the Indian audience is both an art and a science. In the vast and diverse landscape of India, where cultures, languages, and traditions

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Intelligent Automation

Book Reviews / /

Intelligent Automation: Learn how to harness Artificial Intelligence to boost business & make our world more human” by Pascal Bornet, Ian Barkin, and Jochen Wirtz is a groundbreaking reference book on Intelligent Automation (IA). Let’s dive into the review: Overview: IA, also known as Hyperautomation, combines methods like machine learning, low-code platforms, and robotic process

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Psychology of Color In Branding: Evidence from India

Advertising, Marketing, Opinion / /

Psychology of Color In Branding In the bustling marketplace of India, color plays a unique and powerful role. It’s more than just aesthetics; it’s a language that speaks directly to the consumer’s mind, influencing emotions, triggering associations, and ultimately shaping brand perception. Understanding the psychology of color in marketing and branding becomes crucial in this

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The Future of Digital Marketing: A Glimpse into the Tech-Powered Landscape

Digital, Marketing, Opinion / /

The Future of Digital Marketing: A Glimpse into the Tech-Powered Landscape The digital marketing landscape is a constantly evolving ecosystem, fueled by the relentless march of technological innovation. As we peer into the future, several exciting technologies stand poised to reshape how brands connect with consumers, personalize experiences, and drive results. Here’s a glimpse into

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Essentialism: The Disciplined Pursuit of Less

Book Reviews / /

Essentialism: The Disciplined Pursuit of Less Essentialism is another best seller, self-help book focusing on leadership by Greg McKeown The boon can be summarized in one line: Feeling Overwhelmed? Essentialism Might Be Your New Mantra! Life in general can be a whirlwind! Between family, work, social commitments, and our own personal goals, it’s easy to

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Same As Ever: A Look Back to Move Forward

Book Reviews / /

Morgan Housel’s latest book, Same As Ever, flips the script on traditional future-focused planning. Instead of attempting to predict the unpredictable, Housel argues that understanding the enduring aspects of life is a more powerful tool. The book is a collection of engaging stories that illustrate timeless truths about human behavior, finance, and navigating an uncertain

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Data-Driven Marketing

Data-Driven Marketing: How to Use Analytics to Improve Campaigns

Advertising, Opinion / /

In today’s data-rich marketing landscape, guesswork is a sure shot recipe to kill business. Marketers who rely solely on intuition are leaving valuable insights – and conversions – on the table. This is where data-driven marketing steps in, wielding the power of analytics to transform campaigns from good to great. But what exactly is data-driven

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