As MBA students, you’ve already come across the AIDA model in your marketing books: Attention, Interest, Desire, and Action. It’s the golden sequence every marketer swears by to guide a consumer from “Who’s that?” to “Take my money!” But have you ever wondered how this model plays out in the energetic and diverse world of […]
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Fluke by Jennifer Ackerman explores how chance, randomness, and chaos significantly influence the world around us—right from the evolution of species to the decisions we make daily. The book offers fascinating insights into how the smallest events can ripple out to create significant outcomes. From a marketing and advertising perspective, Ackerman’s examination of randomness and
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In today’s marketing landscape, if you can’t measure it, you can’t manage it. Whether you’re preparing for your next marketing internship or gearing up for a role in brand, digital, or performance marketing, understanding digital marketing metrics is non-negotiable. This blog will break down 10 key digital marketing metrics that every MBA student should know
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Marketing strategy vs tactics. Confused between marketing strategy and tactics? Don’t worry — you’re not alone. Many MBA students (and even seasoned marketers) tend to use these terms interchangeably. But in the world of marketing, strategy is your game plan, while tactics are the actions you take to bring that plan to life. Let’s break
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The STP model in marketing — Segmentation, Targeting, and Positioning — is one of the most essential frameworks every MBA student and marketer should master. It helps brands identify their ideal customer base, tailor marketing strategies, and occupy a distinct place in the consumer’s mind. In India, where markets are extremely diverse in language, income,
STP Model in Action: How Indian Brands Segment, Target & Position Read More »
PESTEL as a Bollywood Blockbuster The PESTEL framework (Political, Economic, Social, Technological, Environmental, Legal) is a strategic tool (mostly in marketing) used to analyze and monitor the external macro-environmental factors that might impact an organization. I am sure you have seen many Bollywood movies – so lets take some inspiration from them and understand PESEL
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Yuval Noah Harari, the acclaimed author of Sapiens and Homo Deus, brings another riveting and insightful work to the table with Nexus: A Brief History of Information Networks from the Stone Age to AI. In this book, Harari explores the fascinating development of human communication, tracing its evolution from primitive stone tools used for recording
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In Pre-Suasion: A Revolutionary Way to Influence and Persuade, Robert Cialdini takes his groundbreaking work on influence a step further by introducing the concept of “pre-suasion.” This concept focuses on the idea that the moment before delivering a persuasive message is just as important—if not more so—than the message itself. In Pre-Suasion, Cialdini reveals how
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Read More »
In today’s fast-paced, always-on world, staying focused seems like an impossible feat. Between constant notifications, emails, social media, and other digital distractions, it’s easy to feel overwhelmed and out of control. But Nir Eyal’s book Indistractable: How to Control Your Attention and Choose Your Life offers a solution to this problem by providing practical strategies
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Revenge of the Tipping Point by Malcolm Gladwell builds on the core concept introduced in his earlier work, The Tipping Point. In this exploration of how small actions can lead to widespread social changes, Gladwell dives deeper into the dynamics that make ideas, trends, and products reach a critical mass, or a “tipping point.” This
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