Morgan Housel’s latest book, Same As Ever, flips the script on traditional future-focused planning. Instead of attempting to predict the unpredictable, Housel argues that understanding the enduring aspects of life is a more powerful tool. The book is a collection of engaging stories that illustrate timeless truths about human behavior, finance, and navigating an uncertain […]
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In today’s data-rich marketing landscape, guesswork is a sure shot recipe to kill business. Marketers who rely solely on intuition are leaving valuable insights – and conversions – on the table. This is where data-driven marketing steps in, wielding the power of analytics to transform campaigns from good to great. But what exactly is data-driven
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Creating Ad Headlines For Guaranteed Reading Headlines are the most crucial aspect of the ad, which ensures either readers show intent to read the ad or just ignore. The media format is text – it could be a print newspaper, magazine, or a social media post, meme, Instagram post etc. A few reasons why a
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In Search of the Obvious Marketing in 2023 is a whirlwind of social media algorithms, data-driven campaigns, and ever-evolving trends. In this noisy landscape, a 2009 book titled “In Search of the Obvious” by Jack Trout might seem, well, outdated. But is the “obvious” still relevant in our digital age? Buckle up, marketers, because we’re
Is the Obvious Still Obvious in 2023? A Look at Jack Trout’s “In Search of the Obvious” Read More »
Is Influencer Marketing in India Dead? Not Even Close! In the ever-evolving world of marketing, trends come and go faster than you can say “hashtag.” One minute, everyone’s buzzing about chatbots, the next, it’s all about live streaming. But there’s one trend that has managed to weather the storm and remain a constant: influencer marketing.
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Killing Festive Spirit: One at a time! Marketers and businesses have turned festivals in a mindless consumerism machine – killing the festive spirit by persuading and forcing users for excessive consumption and spending. The influence of marketing and consumerism on Indian festivals is a complex issue with both positive and negative aspects. While marketing can
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A Thousand Brains: A Thought-Provoking Journey into the Neocortex and Beyond In “A Thousand Brains,” Jeff Hawkins, the co-founder of Palm Computing and Numenta, embarks on an ambitious quest: to unveil a new theory of intelligence rooted in the structure and function of the neocortex. The book weaves together his personal journey, insights from neuroscience,
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K.V. Sridhar’s “30 Second Thrillers” is more than just a book about advertising; it’s a backstage pass to the pulsating heart of Indian culture, woven through the captivating narratives behind iconic commercials. It’s a love letter to the fleeting yet potent magic that unfolds within the thirty-second confines of our television screens, leaving us humming
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Video Marketing Trends in 2023 Video, the undisputed king of content, ain’t slowing down in 2023. But the landscape is shifting, and Indian brands need to adapt their strategies to stay ahead of the curve. Forget Bollywood-esque ads and cheesy jingles; it’s time to embrace bite-sized brilliance, real-time razzle-dazzle, and audience-powered panache. Let’s dive into
Video Marketing Trends in 2023: Dominating Desi Digital Read More »
Conquering the Post-Holiday Marketing Terrain in India The festive fervor has faded, the fairy lights are packed away, and the echoes of joyous carols have given way to the hum of resolutions and a fresh start. For marketers in India, this marks the end of the high-octane holiday season and the dawn of a new