Think Again: Adam Grant, the bestselling author of Give and Take and Originals examines the critical art of rethinking: learning to question your opinions and open other people’s minds, which can position you for excellence at work and wisdom in life. Core Idea: We often overestimate what we know and underestimate what we don’t. To […]
Advertising Lessons from Indian Mythology In the dynamic world of advertising, where capturing attention is an art, Indian mythology stands as an untapped reservoir of inspiration. It’s not merely a collection of ancient stories but a treasure trove brimming with storytelling, symbolism, and archetypes waiting to transform modern advertising narratives. We can learn invaluable lessons
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BCG Matrix (Boston Consulting Group Matrix), popularly known as Growth-Share Matrix, is a strategic tool used to analyze a company’s portfolio of products or business units. It categorizes these products or units into four quadrants based on their market growth rate and market share. The four quadrants in the BCG Matrix are: Stars: Products or
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ChatGPT Exams: Teachers should have some fun too! ChatGPT has generated lots of debate specially in the academic world about its use (and abuse) by students to complete assignments. Some favor use of ChatGPT to improve analytical skills of students by conversations. Others point out increased dependence and lack of self-learning or reflection to come
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The Signal and the Noise by Nate Silver is a captivating exploration of the intricate art and science of prediction. With a blend of meticulous research, engaging storytelling, and a keen analytical eye, Silver navigates the treacherous waters of forecasting to reveal why some predictions flourish while others flounder. Silver’s prowess lies not only in
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Chandrayaan 3: To Boldly Go Where No Man Has Gone Before India makes history as Chandrayaan–3 lands near Moon’s south pole. In the vast expanse of the cosmic canvas, our celestial neighbor, the Moon, has always captivated human imagination. Its silver glow and mysterious surface have fueled the dreams of explorers, scientists, and poets for centuries.
Chandrayaan 3: Khoya Khoya Chaand, Khula Aasman Moment Marketing Read More »
Atomic Habits: Tiny Changes, Remarkable Results by James Clear In a world bustling with self-help books promising miraculous transformations, few manage to deliver a lasting impact. “Atomic Habits” by James Clear, however, stands out as a brilliant beacon in the genre. With its insightful approach to habit formation, Clear presents a roadmap for anyone striving
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The Power of Newsjacking: How Brands Can Capitalize on Breaking Stories In today’s fast-paced digital landscape, staying relevant and capturing audience attention is crucial for brands. One effective strategy that has gained popularity in recent years is newsjacking. By capitalizing on trending news stories, brands can leverage the attention and awareness surrounding these events to
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Pandeymonium : Piyush Pandey on Advertising, is a marvellous book/autobiagraohy by Piyush Pandey, Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy. Pandeymonium, penned by Piyush Pandey, is an engaging and uproarious autobiography that provides readers with an entertaining glimpse into the life and experiences of one of India’s most celebrated ad
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Unplastic India India produced twice as much plastic waste as it did in 2015–16. 34.7 lakh tonnes in 2019–20. 50% of this plastic garbage is still being wasted. This is a recipe for disaster given the negative effects on the ecosystem, marine life, and most importantly, human health. ‘Unplastic India‘ is a campaign to reduce
Unplastic India: A Beautiful Campaign by The Times of India Read More »