7Ps of marketing (marketing mix) 7Ps of marketing is a widely popular and one of the most basic framework that helps businesses analyze and develop their marketing strategies. These elements encompass various aspects of the marketing mix, including product, price, place, promotion, people, process, and physical evidence. Let’s explore each P with examples from India […]
7Ps of Marketing: Explanation with Indian Brands Read More »
Advertising has the power to influence and shape public opinion. However, this influence can sometimes lead to controversy when brands fail to navigate sensitive topics with care and understanding. One such incident was the Bud Light Dylan Mulvaney transgender controversy. This controversy brought to the forefront important discussions about transgender representation, inclusivity, and the responsibilities
Bournvita controversy: Recently Bournvita, a leading health drink brand targeted to kids and teenagers was caught in a controversy. A social media influencer “foodpharmer” posted on his Instagram reel abut the extremely high sugar content. Mondalez, that owns Cadbury and Bournvita, took a legal action. By sending influencer Revant Himatsingka a legal notice for his
Bournvita Controversy: Where is ‘Sach ki Shakti’? Read More »
Generative AI: Going from dull text to the glamour of images – ChatGPT has hogged a fair share of limelight in last few weeks. It has overshadowed the craze of metaverse and emerged as the new dominating force, which will change the world forever. Some experts are already predicting doomsday (as in typical Hollywood movies).
Generative AI: Going from dull text to the glamour of images Read More »
End of Marketing (by Carlos Gill) – First of all, do not get confused with the title that “Marketing is Finished“. What the author of this book want to convey is that ‘marketing as we know it, ceases to exist’. Traditional marketing is failing in today’s digital, always-on world as social networks have become the
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI Read More »
Collaborative Marketing is a special type of marketing where a brand collaborates with other brands for promotion and advertising. The American Marketing Association dictionary does not have Collaborative Marketing, but a similar term ‘Collaborative Agreement’, which is defined as, “A collaborative agreement is a cooperation strategy between companies to jointly pursue a common goal“. It
Collaborative Marketing: A New Experiment in Marketing Read More »
Shark Tank Vs. Big Boss: Well, for the novices, both are reality shows. Here are some details to get you started. Shark Tank (the original one) is an American business reality television series that premiered on August 9, 2009, on ABC and is currently having 14 Seasons. Shark Tank India is an Indian Hindi-language business
Shark Tank Vs. Big Boss: Scripted Reality? Read More »
Samsonite Print Ad: Black Is Beautiful SSamsonite, a well known premium brand for trolley bags, suitcases and luggage, recently launched its ad campaign. The ad appeared as full page print ad (the very first page) on the leading newspaper Times of India. The ad features one of the most well known Bollywood faces, Mr
Samsonite Print Ad: Black Is Beautiful Read More »
Bournvita Forced Packs: An outdated Idea? Bournvita Forced Packs: A campaign focuses on a little outdated idea of forcing career choices on children. The campaign is getting lot of appreciation and praise in popular media (as expected). But does it really make sense? The new campaign from Bournvita suggests – It’s time to stop forcing
Bournvita Forced Packs: An outdated Idea? Read More »
The Fluid Consumer: Next Generation Growth and Branding in the Digital Age by Teo Correia The Fluid Consumer Fluid consumers reflect the new category of digital consumers who display fluid characteristics while shopping. The decisions are made in a flash. These consumers are also called Millenials or generation Z. The important aspect of such consumers
The Fluid Consumer: Next Generation Growth and Branding in the Digital Age Read More »