Advertising

Psychology of Color In Branding: Evidence from India

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Psychology of Color In Branding In the bustling marketplace of India, color plays a unique and powerful role. It’s more than just aesthetics; it’s a language that speaks directly to the consumer’s mind, influencing emotions, triggering associations, and ultimately shaping brand perception. Understanding the psychology of color in marketing and branding becomes crucial in this […]

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Killing Festive Spirit: One at a time!

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Killing Festive Spirit: One at a time! Marketers and businesses have turned festivals in a mindless consumerism machine – killing the festive spirit by persuading and forcing users for excessive consumption and spending. The influence of marketing and consumerism on Indian festivals is a complex issue with both positive and negative aspects. While marketing can

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Video Marketing Trends in 2023: Dominating Desi Digital

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Video Marketing Trends in 2023 Video, the undisputed king of content, ain’t slowing down in 2023. But the landscape is shifting, and Indian brands need to adapt their strategies to stay ahead of the curve. Forget Bollywood-esque ads and cheesy jingles; it’s time to embrace bite-sized brilliance, real-time razzle-dazzle, and audience-powered panache. Let’s dive into

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Conquering the Post-Holiday Marketing Terrain in India: Strategies for January and Beyond

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Conquering the Post-Holiday Marketing Terrain in India The festive fervor has faded, the fairy lights are packed away, and the echoes of joyous carols have given way to the hum of resolutions and a fresh start. For marketers in India, this marks the end of the high-octane holiday season and the dawn of a new

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Advertising Lessons from Indian Mythology: Sage Advice for Modern Marketers

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Advertising Lessons from Indian Mythology In the dynamic world of advertising, where capturing attention is an art, Indian mythology stands as an untapped reservoir of inspiration. It’s not merely a collection of ancient stories but a treasure trove brimming with storytelling, symbolism, and archetypes waiting to transform modern advertising narratives. We can learn invaluable lessons

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ChatGPT Exams: Why should students have all the fun?

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ChatGPT Exams: Teachers should have some fun too! ChatGPT has generated lots of debate specially in the academic world about its use (and abuse) by students to complete assignments. Some favor use of ChatGPT to improve analytical skills of students by conversations. Others point out increased dependence and lack of self-learning or reflection to come

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Chandrayaan 3: Khoya Khoya Chaand, Khula Aasman Moment Marketing

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Chandrayaan 3: To Boldly Go Where No Man Has Gone Before   India makes history as Chandrayaan–3 lands near Moon’s south pole. In the vast expanse of the cosmic canvas, our celestial neighbor, the Moon, has always captivated human imagination. Its silver glow and mysterious surface have fueled the dreams of explorers, scientists, and poets for centuries.

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Unplastic India: A Beautiful Campaign by The Times of India

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Unplastic India India produced twice as much plastic waste as it did in 2015–16. 34.7 lakh tonnes in 2019–20. 50% of this plastic garbage is still being wasted. This is a recipe for disaster given the negative effects on the ecosystem, marine life, and most importantly, human health. ‘Unplastic India‘ is a campaign to reduce

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