Advertising

Pandeymonium

Pandeymonium by Piyush Pandey: A Gem for Advertising Professionals

Advertising, Book Reviews / /

Pandeymonium : Piyush Pandey on Advertising, is a marvellous book/autobiagraohy by Piyush Pandey, Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy.   Pandeymonium, penned by Piyush Pandey, is an engaging and uproarious autobiography that provides readers with an entertaining glimpse into the life and experiences of one of India’s most celebrated ad […]

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Unplastic India: A Beautiful Campaign by The Times of India

Advertising, Print Ads / /

Unplastic India India produced twice as much plastic waste as it did in 2015–16. 34.7 lakh tonnes in 2019–20. 50% of this plastic garbage is still being wasted. This is a recipe for disaster given the negative effects on the ecosystem, marine life, and most importantly, human health. ‘Unplastic India‘ is a campaign to reduce

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Bournvita Controversy: Where is ‘Sach ki Shakti’?

Advertising, Opinion / /

Bournvita controversy: Recently Bournvita, a leading health drink brand targeted to kids and teenagers was caught in a controversy. A social media influencer “foodpharmer” posted on his Instagram reel abut the extremely high sugar content. Mondalez, that owns Cadbury and Bournvita, took a legal action. By sending influencer Revant Himatsingka a legal notice for his

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Collaborative Marketing: A New Experiment in Marketing

Advertising, Digital, Social Media / /

Collaborative Marketing is a special type of marketing where a brand collaborates with other brands for promotion and advertising. The American Marketing Association dictionary does not have Collaborative Marketing, but a similar term ‘Collaborative Agreement’, which is defined as, “A collaborative agreement is a cooperation strategy between companies to jointly pursue a common goal“. It

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Google Queen Elizabeth

Queen Elizabeth II Death : Operation London Bridge for Brands

Advertising, Digital, Social Media / /

Queen Elizabeth II Death : Operation London Bridge for Brands Queen Elizabeth II Death : Operation London Bridge for Brands – The entire world has been mourning the demise of Queen Elizabeth II on Thursday evening at the age of 96.  Almost all the top political leaders and business leaders have expressed sorrow and grief

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ZMOT

Zero Moment of Truth (ZMOT): Key For Digital Survival

Advertising, Marketing / /

Zero Moment of Truth (ZMOT): Key For Digital Survival  Zero Moment of Truth (ZMOT), are the moments before people buy: where first impressions happen which triggers the purchase journey  which kills the purchase journey One can easily survive in a Jurassic Park with Dinosaurs. But to survive in the cut-throat competition in the digital world

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Performance Marketing ; The New Age Marketing

Advertising, Digital, Social Media / /

Performance Marketing Performance Marketing is the recent concept which focuses on marketing to achieve predefined performance metrics.  Brands have understood the importance of digital. We can see an increasing spend on advertising budget on digital media. The proliferation of digital media has fueled the new age marketing known as performance marketing. As you know, Digital

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CRED Ads Nostalgia

CRED Ads: Entertainment at the COST of Targeting

Advertising, Digital, Social Media, Video Ads / /

CRED Ads Entertainment at the COST of Targeting CRED Ads are creating a lot of buzz in popular media. Cred is an Indian fintech company, based in Bangalore, founded in 2018 by Kunal Shah. Cred app’s main feature is reward-based credit card payments. CRED is a members only credit card bill payment platform that rewards its

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