Fabindia faces Boycott & Rejection on Twitter Fabindia joins Zomato for boycott. Festivals period is in full swings. Thank God corona effect is minimal and the deathly waves have receded. Cases are declining and vaccinations are high. The cheer and smiles are back and gloom and doom feelings are smoked off! But, even in the […]
Fabindia Boycott & Reject: Festivity Spirit on Twitter Read More »
RunAway Aurora – A New Instagram Trend RunAway Aurora – if you search the term, it will lead to you a song Runaway by Aurora, that have roughly 206 million views. But that has nothing to do with this post. Infact, the song is not viral though popular. So, what is this Aurora? Well, its
RunAway Aurora – A New Instagram Filter Trend Read More »
Dravid: Indira Nagar Ka Gunda Dravid and Gunda, Perhaps a good example of oxymoron. Rahul Dravid – the evergreen and undisputed ‘Wall’ of Indian cricket team has been found rampaging the streets like a typical tapori. He is captured breaking side glasses of cars, honking, and fighting in road rage. Dravid, who command a great
Dravid: Indira Nagar Ka Gunda Read More »
Online Discounts: The Reality Check Online Discounts – the one word which sets the buying cycle, which pushes impulse and unplanned buying, and which makes many of us drool and engage in shopping. But is it really a discount or a gimmick to fool gullible consumers? Lets do a reality check on the dark side
Online Discounts: The Dark Truth, Grofers Case- An Eye opener. Read More »
Tanishq Ekatvam – Utterly Butterly Emotionally Senseless (Controversial) Advertising Tanishq #BoycottTanishq: Tanishq defines their Ekatvam range of jewellery products as “The Beauty of Oneness“. Tanishq is known for is out of the box, totally unconventional advertising, which touches the social issues and taboos such as wedding of parents or widows. A recent ad based on
Tanishq Ekatvam, #BoycottTanishq – Emotional, but Senseless Advertising! Read More »
Valentine’s Day On Social Media Valentine’s Day On Social Media. Brands are highly active on social media and find ways to connect with consumers to drive engagement. It’s all about POEM – paid, owned, and earned media. Brands wish for that free forward or share of their post on social media by consumers.
How Brands Celebrated Valentine’s Day On Social Media. Read More »
Indian Politics and Digital Marketing What a blog on digital marketing has to do with the world of Indian politics? Well, some of my connections have shared very interesting social media campaigns executed by political parties in Delhi elections. India runs on Cricket, Bollywood, and Politics (and Digital – WhatsApp/ Facebook) in no particular order.
Rise of Digital Marketing in Indian Politics. Read More »
Spontaneous Creativity – In the moment Content Creation Spontaneous (in-the-moment) creativity is the need of the hour for digital marketers – specially the ones who handle social media for brands to engage with consumers. We have seen some excellent examples where firms have made the best use of online and offline trends. Some pioneer in
Spontaneous Creativity. Live it ABHI! Read More »
Viral Videos and Tik Tok Viral videos and Tik Tok – the HOLY Grail of viral marketing for social influencers. There is unbelievable amount of videos uploaded on every possible platform, be it Facebook, WhatsApp, YouTube or the Tik Tok. But the million dollar question is what makes video viral? We all know that video
Which is the Best Place to Shoot Viral Videos for Tik Tok? Read More »
Swiggy StatEATstics has released the 2019 report, which has some very interesting results that reflect the ever changing and complex eating preferences of Indian consumers. The data serves as a good starting point to learn about food habits and most importantly, the findings break many myths about what food we prefer. Swiggy as always has
Swiggy StatEATstics: What India Ordered in 2019 Read More »