Social Media

Who Moved My Butter? Britannia vs. Amul – Cookie War, Comparative Advertising

Advertising, Print Ads, Social Media / /

Butter cookies – who has more butter! Comparative Advertising is used to influence consumers by comparing competing brands on various parameters and to prove that I am the best, so buy me. This is used successfully in categories like automobiles, white goods (e.g., AC and Refrigerators). Amul first posted the content of its butter cookies […]

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Social media

Ads on Social~Digital Media: Boycott, Friendship day and more..

Advertising, Case Study, Marketing, Social Media / /

Ads based on social media trends (what people are talking about)  requires lightening fast execution and comes with great risk. In continuation with previous post about weekly round-off of some creative and eye-catching ads, here are this week’s picks. The first and perhaps very important thing for brands is the new trend of #BoyCott Trends.

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Social media

Social Media Trends Are the New Inspiration for Creative Advertising

Digital, Social Media / /

There is a whole lot of amazing advertising happening based on social media trends (social listening). Brands are listening to what people are talking and build content to make the most out of social community feelings/social media trends. Brands are trying to be part of the online conversation (no interruption advertising) by being as creative

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Ganges

Advertisement Bana-na: A Curious Case of Social Listening

Advertising, Social Media / /

Advertisement bana-na : Create some advertising on banana – sounds confusing? That’s where advertising based on social media listening plays for. A not so famous Bollywood celebrity Mr Rahul Bose realized the true cost of a banana in five star JW Marriott hotel. He paid just INR 442 for two pieces of banana and then

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Selfie, Emoji, and Smartphones, Live the Moment!

Digital, Social Media / /

Today’s teenagers use their smartphones extensively to take selfie, and communicate using emoji features. How does all this affect the behavior of teenagers – the digital generation? In fact, the Selfie and usage of Emoji gives a new meaning to online impression management, and word-of-mouth recommendations. You ask your friend (via smartphones) how was the

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HUL Holi Surf Excel

#BoycottHUL: Effect of Kumbh and Holi ads

Advertising, Case Study, Social Media, Video Ads / /

There is viral trend on Twitter against HUL with #BoycottHUL. Last few days has not been so good for Unilever India. There are negative sentiments trending on twitter with hashtags like #BoycottSurfExcel #BoycottHindustanUnilever #BoycottHULproducts #HindustanUnileverboycott #BoycottHUL and many more. People are posting lists of famous HUL brands in India and asking to boycott and switch

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