Review of video ads launched on TV or digital media.
Before I discuss the Indian ad, let me give some background. Globally, the ‘diamond producers association’ is running a new campaign with the “Real is Rare’ theme. This campaign is mainly to target the Millennials. There is a clear shift from the ‘Diamond is forever’ to the practical aspect specially for this young generation which […]
Real is Rare: A new campaign for Diamonds! But is it real? Read More »
IPL in India is very similar to Super bowl in terms of crazy fans and commercialization. Marketers invest lots of money and efforts to create ads that resonate with audience and helps in brand recall. Vodafone Zoo Zoo is an interesting case (may be in some other post someday). The impact of IPL is such
Parle imitates famous Bollywood – Naam to suna hi hoga! Read More »
To all readers, belated (yeah it has been few months!) wishes of the new year. Now the IPL is on and the clutter continues. Few nice ads from Vodafone which are more nostalgic than anything else now. Pepsi with its ‘pepsi thi pi gaya’ continues to degrade itself. The 7UP with an attack on Sprite
Godrej HIT – Ad dekhne ka 11 lakh lagega! Read More »
Use of celebrities for advertising is pretty common. The question of interest is to bring harmony between the brand persona and celebrity persona to derive maximum value. However, in Indian context, it’s totally different. You can easily find celebrities endorsing more than 50 brands that range from antiseptic cream, undergarments, luxury products, automobiles, stationery and
Master Chef washing clothes? Ingenuity at it’s best. Read More »
I am sure all of us have felt to band our heads in frustration by seeing some (or most?) ads on TV. This is an attempt to create a list of such ads. Yes, India is diverse country and we fight over who is better -Sachin or Virat? We may have extreme opinions on the
BMH Ads – Banging My Head! Read More »
The washing machine market in India is approximately Rs 6000 crores. The new entrant in this market is Lloyd, mostly known for Air-conditioners in India. The washing machine space is cluttered with many brands. The brands include multinationals and home grown domestic brands from such as LG, Samsung, Videocon, Godrej, Whirlpool etc. The product category
Lloyd push for ‘Unisex’ washing machine – why it may fail! Read More »
The recent ads from Alpenliebe (Just jelly) have gone too far and are in real bad taste. The first ad shows a mother is behind a child to get the jelly, and in the second ad, dadaji (grand parent) is having cruel intentions to grab the jelly from his grand child! In India, where mothers
How sick it is! Just Jelly Ads from Alpenliebe. Read More »
Music in any ad plays a critical role to connect with consumers. The melody creates a lingering effect in consumer’s mind which last for a much longer period. Some legendary examples are – Swad bhare shakti bhare , barson se — Parle G Hema, Rekha, Jaya aur Susham – Nirma Who can forget the launching
That’s how one should do a Jingle – Dettol Dettol Ho!!! Read More »
The online retail competition is heating up with amazon coming to India. Flipkart is the market leader and Snapdeal is distant 2nd in India. The sales war on Diwali went not only on products and deals but some amazing marketing and Pint ads as well. See how snapdeal emerges as a clear winner with tongue
Flipkart, Snapdeal and the Horrible Colgate Read More »
Hero has given us the Pleasure scooter with tag line – Why should boys have all the fun? The maestro is another product from them targeted at male population. They decided to go with the same formula focusing on the so called male attributes. However the females are referred to as “birds” which is a
Hero Maestro – Such a Boy Thing Read More »