Review of video ads launched on TV or digital media.
How one should go about building brands for product categories – which have seasonal peak / interest, target consumers from age 3 to 15, and buyers (parents) do not use the product? Stationery is a very complex category due to distinct characteristics of users, buyers, and most importantly peer norms. It was quite surprising to […]
It’s School Time: Different Approaches to Build Stationery Brands. Read More »
Has IPL 2019 started for marketers, Any ad worthwhile to remember or talk about – any sharing of interesting ads on Facebook? Almost nothing is happening. While the matches are awesome but the media communication is almost non-existent and forgettable. This season Lowe Lintas got the contract by replacing Ogilvy. The first few ads were
IPL 2019: Is it Happening? Jubaan Kesariya Read More »
There is viral trend on Twitter against HUL with #BoycottHUL. Last few days has not been so good for Unilever India. There are negative sentiments trending on twitter with hashtags like #BoycottSurfExcel #BoycottHindustanUnilever #BoycottHULproducts #HindustanUnileverboycott #BoycottHUL and many more. People are posting lists of famous HUL brands in India and asking to boycott and switch
#BoycottHUL: Effect of Kumbh and Holi ads Read More »
The festival season is back and Diwali (Happy Diwali to all readers) is just a few days away. The one segment of marketers (e-commerce) is killing each other to sell more and more at a loss, consequently they all are bleeding. One the other side, we see some regular Diwali ads laced with emotional sedatives
Happy Diwali! Let’s #GoLocal Read More »
There is a new kid on the block for deodrant market! The market is dominated by Fogg which made Axe (once a market leader when dinosaurs used to walk on earth) “fade away”. The brand is well known – Park Avenue among men. The deo ads have moved from sensuality (women as sex objects) to
Park Avenue Deo – Good Morning, Thank GOD someone is reading! Read More »
IPL has finished, and we have moved on to FIFA world cup. The sponsor of IPL Vivo has launched some ads that included Khan power – Amir Khan. Adding to that the two cutest pets – what happens when you have Dog and Cat? It was sure to be fireworks! But what i see is
Khan Power plus Super-duper Cute (dog/cat) power = Zero! A curious case of Vivo or Oppo? Read More »
After a boring period on Indian TV ads, finally a breeze of fresh air! That too from unexpected product and celebrity. How long advertisers wanted to promote inverters for utility purpose, mostly education (or loss of it) when there is power cut. Summers are already here. And Luminous has decided to use humour when its
Smile please, Return of the Superman (Oh, i mean humor is back)! Read More »
Before I discuss the Indian ad, let me give some background. Globally, the ‘diamond producers association’ is running a new campaign with the “Real is Rare’ theme. This campaign is mainly to target the Millennials. There is a clear shift from the ‘Diamond is forever’ to the practical aspect specially for this young generation which
Real is Rare: A new campaign for Diamonds! But is it real? Read More »
IPL in India is very similar to Super bowl in terms of crazy fans and commercialization. Marketers invest lots of money and efforts to create ads that resonate with audience and helps in brand recall. Vodafone Zoo Zoo is an interesting case (may be in some other post someday). The impact of IPL is such
Parle imitates famous Bollywood – Naam to suna hi hoga! Read More »
To all readers, belated (yeah it has been few months!) wishes of the new year. Now the IPL is on and the clutter continues. Few nice ads from Vodafone which are more nostalgic than anything else now. Pepsi with its ‘pepsi thi pi gaya’ continues to degrade itself. The 7UP with an attack on Sprite
Godrej HIT – Ad dekhne ka 11 lakh lagega! Read More »