Superhuman, AI, Consciousness, Algorithms – Homo Deus: A Brief History of Tomorrow

Book Reviews / /

After the tremendous success of his first book Sapiens: A Brief History of Humankind, Yuval Noah Harari, presents the concluding second book Homo Deus: A Brief History of Tomorrow. While the first book focused more on the history (past) of human evolution, the second one is more about what future holds for the humanity. Infact, […]

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stunning visuals

That’s how to do a TV ad: Stunning! Well done – SONY Bravia

Advertising, Video Ads / /

TV as an advertising media has been extremely abused by the marketers – rarely you will see someone utilizing the strength of this medium which is display and sound. Finally, a brand has realized it and not surprisingly it is a TV brand – SONY Bravia. Just see the ad below. Amazing visuals and wonderful

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Break clutter

Front Page Print Ads: Building Anticipation and Awareness-Uber and OnePlus

Advertising, Marketing, Print Ads / /

The front page print ads in newspaper cost a lot and mostly used as the announcement for brands either to create anticipation or build awareness. The Cricket WC is just round the corner. Uber has used the grand occasion by placing ads on the first two pages of World’s largest selling English daily Times of

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sapiens a brief history of humankind

Humans are the worst cold-blooded murderers! Sapiens: A Brief History of Humankind

Book Reviews / /

Yes, before you get me wrong – I am talking about Sapiens: A Brief History of Humankind – a bestseller listed in Amazon “100 books to read in a lifetime”, and nothing to do with business or corporations but with “Us – the humans”. The book covers the human evolution with multidimensional perspectives – culture,

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Break clutter

Breaking Clutter on TV – Shock Therapy by Goel TMT

Advertising, Positioning, Video Ads / /

How to break the advertising clutter in TVC space when the big brands are ready to hijack everything from IPL to Elections? When the scripted nautanki (jargon) from established ad agencies are falling flat like a house of card, and everything looks lost – Avengers: Endgame is the solution. The second-best solution is the final

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Indian consumers

Transforming Brand Image – Traditional to Modern – Paridhan from Patanjali

Positioning, Video Ads / /

How marketing communications can create new brand images or transform a brand from traditional to modern? Patanjali has been known for its unique blend of swadeshi and herbal themes in marketing communications. When it decided to enter apparel category which is highly dominated by youth – there were questions in the mind about how they

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How one should go about building brands for product categories

It’s School Time: Different Approaches to Build Stationery Brands.

Advertising, Positioning, Video Ads / /

How one should go about building brands for product categories – which have seasonal peak / interest, target consumers from age 3 to 15, and buyers (parents) do not use the product? Stationery is a very complex category due to distinct characteristics of users, buyers, and most importantly peer norms. It was quite surprising to

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Print Media in a Digital Marketing Strategy? A Curious Case of Nestle

Digital, Print Ads / /

Print media is the first building block for a successful digital marketing strategy which is trying to launch a new product. Sounds unbelievable? Well, here is the truth and the example is of FMCG giant Nestle. Nestle used a creative fold concept in their ad in the national newspaper. The ad is spread on two

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