In this age of digital world and immediate gratification, how brands should tackle boycott trends/negative word-of-mouth? Or, for that matter whether brands should be concerned about such trends at all? During Holi, HUL experimented with an ad based on religious theme, but with a social message. Somehow, the ad didn’t resonate well with a section […]
Handling Complex Trends of #BoyCott Everything on Social Media Read More »
Recently, Nationalism has become a new popular theme for many brands specially in India. The reasons could be the political environment/direction and extreme media focus and coverage on such issues. Brands are trying to ride the emotions of consumers. The ad appeals are on the emotion (vs. rational) aspect. A real bad execution was by
Nationalism: A New Emotion Appeal in Ads Read More »
Who shapes our regular decisions (routine to high importance like marriage)? Of course, it is us, who else? That’s where Jonah Berger, the bestselling author of Contagious, breaks the myths in his book Invisible Influence: The Hidden Forces that Shape Behavior. He provides incredible insights on how our decisions are subjected to social influence which
Behavior – Who Shapes our Choices and Decisions? Power of Social Influence Read More »
Netflix and Swiggy While Zomato is struggling with hell of negative publicity on social media, its competitor Swiggy is in another world. Netflix and Swiggy engaged in some amazing and refreshing PDA on twitter. Brilliant use of social media strategies! Netflix regularly posts cross-words showing names of its shows. Swiggy finds something special and the
Online PDA between Netflix and Swiggy Read More »
Wishing readers a happy Janmashtami! While Janmashtami was a celebration, the ongoing fire at amazons is a serious cause of concern to the whole world as amazon is considered the lungs of earth. A quick round up of this week’ ads. Janmashtami Cycle makes use of festivals regularly. Interesting entrants are Domino’s and NetMeds. Amazon
Janmashtami, Amazonfire: Ads of the Week Read More »
Whether a firm should crowd-source for advertising (or communications) which is a do-or-die outcome? In Part 1, as part of academic exercise, the best of the best print ads are discussed. This post covers the top rated video ads. Vim Vim is a dish-washing product by Unilever. Ad is focused on the feature appeal which
Why Crowdsource Creativity? Part 2: Video Ads Read More »
Whether a firm should do crowdsourcing for advertising (or communications) which is a do-or-die outcome? Firms like Doritos have even crowd sourced their super bowl ads, where the expenses go in millions of dollars! In India, Pepsi also tried a similar “Crash the IPL” campaign to make the best of user generated content. The supporting
Why Crowdsource Creativity? Part 1: Print Ads Read More »
Independence day and Raksha Bandhan on the same day, along with birth day of Rajani Sir and launch of much anticipated #SacredGames S2 (the master of Internet memes – Gaitoned) provided enough of excellent opportunities to brands to showcase their creativity on social media. Continuing the review of weekly ads on digital/social platforms, here are
Social Media Ads: Independence Day, Raksha Bandhan, Thalaivaa birthday, #SacredGames 2… Read More »
Butter cookies – who has more butter! Comparative Advertising is used to influence consumers by comparing competing brands on various parameters and to prove that I am the best, so buy me. This is used successfully in categories like automobiles, white goods (e.g., AC and Refrigerators). Amul first posted the content of its butter cookies
Who Moved My Butter? Britannia vs. Amul – Cookie War, Comparative Advertising Read More »
Sometimes, music can be soul of advertising/Ad. People just love to listen to song/music of the ad over and over. Here are a few gems of commercial advertising where music takes the center stage. The first one is about quitting smoking by HSE. This one is from NIKE. Just magic – fusion of sound of
Is it a Song or an Ad? Musical Advertising! Read More »