The Advertising decision to chose media is very tricky and crucial which can make or break the whole campaign. Some popular media types are print , video or digital. While global trend is that expenditure on traditional print (paper) media is slowing down, the expenditure on digital marketing (touchscreens specially mobile) is seeing a health […]
Paper or Touchscreens? The Challenges of Advertising Read More »
Today’s teenagers use their smartphones extensively to take selfie, and communicate using emoji features. How does all this affect the behavior of teenagers – the digital generation? In fact, the Selfie and usage of Emoji gives a new meaning to online impression management, and word-of-mouth recommendations. You ask your friend (via smartphones) how was the
Selfie, Emoji, and Smartphones, Live the Moment! Read More »
India is witnessing the rise of e-commerce like never before across verticals like grocery, food-delivery, and car rental to name a few. From a consumer’s perspective how does it affect the shopping behavior? My opinion on this topic is published in Business World.
Sales:Plunging Into Online Mode For Shopping Read More »
There is viral trend on Twitter against HUL with #BoycottHUL. Last few days has not been so good for Unilever India. There are negative sentiments trending on twitter with hashtags like #BoycottSurfExcel #BoycottHindustanUnilever #BoycottHULproducts #HindustanUnileverboycott #BoycottHUL and many more. People are posting lists of famous HUL brands in India and asking to boycott and switch
#BoycottHUL: Effect of Kumbh and Holi ads Read More »
Check your phone for apps and see how many e-wallets apps you have with so many choices to make a payment. Suppose you go to a grocery retail store. On one table there are 30 variety of Jams On the other table there are 10 variety of Jams. From which table people will buy more?When
The rise of e-Wallets and paradox of choices. Read More »
Indian teens are increasingly spending more and more time on the Internet. how does it affect marketers?My article in Campaign India sheds some light on interesting teenage consumers/teenagers. You may access the article – Teens and Marketing
The Global Rebels – Teenagers! Read More »
The festival season is back and Diwali (Happy Diwali to all readers) is just a few days away. The one segment of marketers (e-commerce) is killing each other to sell more and more at a loss, consequently they all are bleeding. One the other side, we see some regular Diwali ads laced with emotional sedatives
Happy Diwali! Let’s #GoLocal Read More »
We have heard about Guerilla marketing, we know ambush marketing, and both of them requires high levels of creativity to fight it out in open. There is so much clutter on any media like TV, Newspaper and digital. It is very very tough to ensure consumers remember your brand after seeing the ad. But
Mirror Mirror on the Wall, Where the Hell my Brand has Gone? Read More »
Facts first. 1. Apple market-cap reaches US $ 1 trillions (just 12 zeros after 1). 2. Apple is NOT No 1 in USA (market share) 3. Apple’s market share in China dropped by 12.5 percent to 6.7 percent (Huwaie is highest with 27%) 4. Apple market share in India hits 1%.The data above gives conflicting
“Who moved my Cheese?” ~ Tim Cook, Apple CEO Read More »
There is a new kid on the block for deodrant market! The market is dominated by Fogg which made Axe (once a market leader when dinosaurs used to walk on earth) “fade away”. The brand is well known – Park Avenue among men. The deo ads have moved from sensuality (women as sex objects) to
Park Avenue Deo – Good Morning, Thank GOD someone is reading! Read More »