Blog | Page 14 of 21 | World Of Marketing

Misbehaving: The Making of Behavioral Economics – by Richard H. Thaler

Book Reviews / Anubhav Mishra / January 28, 2020

Misbehaving: The Making of Behavioral Economics Behavioral economics is a super exciting branch of economics which integrates the consumer psychology (like marketing) to explain and find some real interesting insights and explanations to irrational behavior. Richard H. Thaler, a Nobel Laurette, as well as co-author of widely acclaimed book Nudge, investigates some fascinating phenomenon (or […]

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Swiggy StatEATstics: What India Ordered in 2019

Digital & Social Media Marketing / Anubhav Mishra / January 7, 2020

Swiggy StatEATstics has released the 2019 report, which has some very interesting results that reflect the ever changing and complex eating preferences of Indian consumers. The data serves as a good starting point to learn about food habits and most importantly, the findings break many myths about what food we prefer. Swiggy as always has

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Amul is back with a bang! Real cheese or vegetable oil?

Advertising, Print Ads / Anubhav Mishra / December 24, 2019

Amul Cheese, India’s legendary brand, is one of the most well-known brand, which is famous for its daily Amul Girl ads. Recently, it has started using frontal attack and fact-based advertising to promote some of the products. A few months back, it directly took its competitor Britannia head-on in a cookie war. The comparative ads

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Hooked: How To Build Habit-Forming Products, by Nir Eyal and Ryan Hoover

Book Reviews / Anubhav Mishra / November 20, 2019

Hooked: How To Build Habit-Forming Products by Nir Eyal and Ryan Hoover Nir Eyal and Ryan Hoover present and discuss about Hook model and how one can build habit-forming products. Human behavior is a very interesting mystery and many factors such as the outside social world influences it to a great extent (read this wonderful

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fingerpointemoji: A New Social Trend #fingerpointemoji

Digital & Social Media Marketing / Anubhav Mishra / November 17, 2019

fingerpointemoji is a new quirky trend happening on social media – twitter and Instagram (#fingerpointemoji). The emoji uses index finger such as pointing to something to draw attention. The origins of this unusual trend is unknown. But brands and people alike have already joined the bandwagon to showcase humor and creativity. The fingerpointemoji has four possible types

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Delhi Air Pollution Emergency: Social media and Brands

Digital & Social Media Marketing / Anubhav Mishra / November 4, 2019

Delhi Pollution Emergency Delhi Air Pollution Emergency has been widely covered in all media. The air quality has turned to severe on all parameters. Situation is like emergency where medical advisory has been issued and even schools are closed. The issue is heatedly debated/discussed on Twitter, print media, and noisy TV (news channels) media. Twitter

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