Intelligent Automation: Learn how to harness Artificial Intelligence to boost business & make our world more human” by Pascal Bornet, Ian Barkin, and Jochen Wirtz is a groundbreaking reference book on Intelligent Automation (IA). Let’s dive into the review: Overview: IA, also known as Hyperautomation, combines methods like machine learning, low-code platforms, and robotic process […]
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Psychology of Color In Branding In the bustling marketplace of India, color plays a unique and powerful role. It’s more than just aesthetics; it’s a language that speaks directly to the consumer’s mind, influencing emotions, triggering associations, and ultimately shaping brand perception. Understanding the psychology of color in marketing and branding becomes crucial in this
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Indian advertising continues to push boundaries and spark conversations. 2023 saw a wave of creative campaigns that not only sold products but also resonated with audiences on a deeper level. Here are some of the Best Indian Ads of 2023 that grabbed our attention: 1. Colgate – “The Sweet Tooth” Opens in a new window
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The Future of Digital Marketing: A Glimpse into the Tech-Powered Landscape The digital marketing landscape is a constantly evolving ecosystem, fueled by the relentless march of technological innovation. As we peer into the future, several exciting technologies stand poised to reshape how brands connect with consumers, personalize experiences, and drive results. Here’s a glimpse into
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Essentialism: The Disciplined Pursuit of Less Essentialism is another best seller, self-help book focusing on leadership by Greg McKeown The boon can be summarized in one line: Feeling Overwhelmed? Essentialism Might Be Your New Mantra! Life in general can be a whirlwind! Between family, work, social commitments, and our own personal goals, it’s easy to
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Morgan Housel’s latest book, Same As Ever, flips the script on traditional future-focused planning. Instead of attempting to predict the unpredictable, Housel argues that understanding the enduring aspects of life is a more powerful tool. The book is a collection of engaging stories that illustrate timeless truths about human behavior, finance, and navigating an uncertain
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In today’s data-rich marketing landscape, guesswork is a sure shot recipe to kill business. Marketers who rely solely on intuition are leaving valuable insights – and conversions – on the table. This is where data-driven marketing steps in, wielding the power of analytics to transform campaigns from good to great. But what exactly is data-driven
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Creating Ad Headlines For Guaranteed Reading Headlines are the most crucial aspect of the ad, which ensures either readers show intent to read the ad or just ignore. The media format is text – it could be a print newspaper, magazine, or a social media post, meme, Instagram post etc. A few reasons why a
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In Search of the Obvious Marketing in 2023 is a whirlwind of social media algorithms, data-driven campaigns, and ever-evolving trends. In this noisy landscape, a 2009 book titled “In Search of the Obvious” by Jack Trout might seem, well, outdated. But is the “obvious” still relevant in our digital age? Buckle up, marketers, because we’re
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Is Influencer Marketing in India Dead? Not Even Close! In the ever-evolving world of marketing, trends come and go faster than you can say “hashtag.” One minute, everyone’s buzzing about chatbots, the next, it’s all about live streaming. But there’s one trend that has managed to weather the storm and remain a constant: influencer marketing.
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