Advertising

Collaborative Marketing: A New Experiment in Marketing

Advertising, Digital, Social Media / /

Collaborative Marketing is a special type of marketing where a brand collaborates with other brands for promotion and advertising. The American Marketing Association dictionary does not have Collaborative Marketing, but a similar term ‘Collaborative Agreement’, which is defined as, “A collaborative agreement is a cooperation strategy between companies to jointly pursue a common goal“. It […]

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Google Queen Elizabeth

Queen Elizabeth II Death : Operation London Bridge for Brands

Advertising, Digital, Social Media / /

Queen Elizabeth II Death : Operation London Bridge for Brands Queen Elizabeth II Death : Operation London Bridge for Brands – The entire world has been mourning the demise of Queen Elizabeth II on Thursday evening at the age of 96.  Almost all the top political leaders and business leaders have expressed sorrow and grief

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ZMOT

Zero Moment of Truth (ZMOT): Key For Digital Survival

Advertising, Marketing / /

Zero Moment of Truth (ZMOT): Key For Digital Survival  Zero Moment of Truth (ZMOT), are the moments before people buy: where first impressions happen which triggers the purchase journey  which kills the purchase journey One can easily survive in a Jurassic Park with Dinosaurs. But to survive in the cut-throat competition in the digital world

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Performance Marketing ; The New Age Marketing

Advertising, Digital, Social Media / /

Performance Marketing Performance Marketing is the recent concept which focuses on marketing to achieve predefined performance metrics.  Brands have understood the importance of digital. We can see an increasing spend on advertising budget on digital media. The proliferation of digital media has fueled the new age marketing known as performance marketing. As you know, Digital

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CRED Ads Nostalgia

CRED Ads: Entertainment at the COST of Targeting

Advertising, Digital, Social Media, Video Ads / /

CRED Ads Entertainment at the COST of Targeting CRED Ads are creating a lot of buzz in popular media. Cred is an Indian fintech company, based in Bangalore, founded in 2018 by Kunal Shah. Cred app’s main feature is reward-based credit card payments. CRED is a members only credit card bill payment platform that rewards its

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Rotomac Salman Khan

What Happened to Rotomac Pens? Rise, Fall and Famous Ads

Advertising, Case Study, Marketing / /

What happened to Rotomac pens? Once one of India’s most popular pen brands, Rotomac rose rapidly in the 1990s with memorable advertising and strong market presence. However, the brand later disappeared due to financial controversies and changing market dynamics. For many Indians, Rotomac is not just a pen. It is a memory of school days,

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Gutka Guy Meme

The Gutka Guy: Story of A Common Man Turned Into Social Media Sensation

Advertising, Digital, Social Media / /

The Gutka Guy: Story of A Common Man Turned Into Social Media Sensation [The Gutka guy – A story of another social media sensation, where a person chewing Gutka unknowingly became the ‘viral sensation’. ] India and New Zealand were battling out for an engrossing test cricket match at the city of Kanpur in India.

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Fabindia

Fabindia Boycott & Reject: Festivity Spirit on Twitter

Advertising, Digital, Social Media / /

Fabindia faces Boycott & Rejection on Twitter Fabindia joins Zomato for boycott. Festivals period is in full swings. Thank God corona effect is minimal and the deathly waves have receded. Cases are declining and vaccinations are high. The cheer and smiles are back and gloom and doom feelings are smoked off! But, even in the

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Apple iPhone 13

iPhone 13 and Dum Maro Dum: A Super Get High Combination

Advertising, Digital, Marketing, Video Ads / /

iPhone 13 and Dum Maro Dum: A Super Get High Combination Apple Event, the launch of iPhone13 is one of those holy grail events that attract millions of people. They are the Final of Super Bowl, Football World cup, Cricket. Apple event is one of the most followed events by press, media, and the netizens

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