The Cola War Cola war – the much anticipated battle of advertising among the Coca cola and Pepsi has just started. The season of summers is around the corner. The next few months (March – June) are the most crucial for the Cola giants where they make most of the sales. Coca cola and Pepsi […]
The COLA WAR Begins: Summers 2020 Read More »
Selfie, Budweiser, and Super Bowl Selfie and the Budweiser. Selfie is probably one of the best examples of how consumers enforce product development and create new categories altogether. The camera which was meant to take pics of others, was turned into self-indulgent and instantaneous gratification. Though, everyone knows about Selfie trend but how brands can
Selfie – Budweiser Introduces Flipped labels for Super Bowl Campaign 2020 Read More »
Spontaneous Creativity – In the moment Content Creation Spontaneous (in-the-moment) creativity is the need of the hour for digital marketers – specially the ones who handle social media for brands to engage with consumers. We have seen some excellent examples where firms have made the best use of online and offline trends. Some pioneer in
Spontaneous Creativity. Live it ABHI! Read More »
Amul Cheese, India’s legendary brand, is one of the most well-known brand, which is famous for its daily Amul Girl ads. Recently, it has started using frontal attack and fact-based advertising to promote some of the products. A few months back, it directly took its competitor Britannia head-on in a cookie war. The comparative ads
Amul is back with a bang! Real cheese or vegetable oil? Read More »
Digital is everywhere! Every brand wants to have a digital presence. But creating a FB page or a Twitter account DOES NOT mean that you are digital. Being digital means brand understands the consumers and does proper engagement which needs a proper social media listening strategy. That is why we see some unique trends like
ICICI and Swiggy: Social Media Listening, engage or annoy your consumers! Read More »
I hope most of you have heard about Greta Thunberg – she is a 16 year old environmental activist and famous for her speech at United nations. She did a school strike for the climate (“Skolstrejk för Klimatet”). She has received immense support specially from the teenagers who identify with her due to similar age.
Marketing: The Greta Thunberg Way Read More »
Delhi Pollution Emergency Delhi Air Pollution Emergency has been widely covered in all media. The air quality has turned to severe on all parameters. Situation is like emergency where medical advisory has been issued and even schools are closed. The issue is heatedly debated/discussed on Twitter, print media, and noisy TV (news channels) media. Twitter
Delhi Air Pollution Emergency: Social media and Brands Read More »
This is one of the rare incidents when in a single post, I would be discussing the PDA on Twitter by none other than Game of Thrones wala HBO, a rivalry with an expected twist (Burger King and McD), and the Indian Santoor brand with its decades old positioning still intact. HBO In the first
Twitter Play, Rivalry twist, and Positioning of Santoor Read More »
Chandrayaan 2 mission and Lord Ganesha hogged the limelight and attention of social media marketers. Here are some of the selected ads. Ganapati Chandrayaan 2 Startrek In between, for StarTrek fans, Domino’s ad. A minister from our neighboring country tried to make fun of Chandrayaan 2 mission, and got this befitting reply 🙂
Chandrayaan 2 and Ganapati: Ads of the Week Read More »
In this age of digital world and immediate gratification, how brands should tackle boycott trends/negative word-of-mouth? Or, for that matter whether brands should be concerned about such trends at all? During Holi, HUL experimented with an ad based on religious theme, but with a social message. Somehow, the ad didn’t resonate well with a section
Handling Complex Trends of #BoyCott Everything on Social Media Read More »