I hope most of you have heard about Greta Thunberg – she is a 16 year old environmental activist and famous for her speech at United nations. She did a school strike for the climate (“Skolstrejk för Klimatet”). She has received immense support specially from the teenagers who identify with her due to similar age. […]
Marketing: The Greta Thunberg Way Read More »
Delhi Pollution Emergency Delhi Air Pollution Emergency has been widely covered in all media. The air quality has turned to severe on all parameters. Situation is like emergency where medical advisory has been issued and even schools are closed. The issue is heatedly debated/discussed on Twitter, print media, and noisy TV (news channels) media. Twitter
Delhi Air Pollution Emergency: Social media and Brands Read More »
This is one of the rare incidents when in a single post, I would be discussing the PDA on Twitter by none other than Game of Thrones wala HBO, a rivalry with an expected twist (Burger King and McD), and the Indian Santoor brand with its decades old positioning still intact. HBO In the first
Twitter Play, Rivalry twist, and Positioning of Santoor Read More »
Chandrayaan 2 mission and Lord Ganesha hogged the limelight and attention of social media marketers. Here are some of the selected ads. Ganapati Chandrayaan 2 Startrek In between, for StarTrek fans, Domino’s ad. A minister from our neighboring country tried to make fun of Chandrayaan 2 mission, and got this befitting reply 🙂
Chandrayaan 2 and Ganapati: Ads of the Week Read More »
In this age of digital world and immediate gratification, how brands should tackle boycott trends/negative word-of-mouth? Or, for that matter whether brands should be concerned about such trends at all? During Holi, HUL experimented with an ad based on religious theme, but with a social message. Somehow, the ad didn’t resonate well with a section
Handling Complex Trends of #BoyCott Everything on Social Media Read More »
Recently, Nationalism has become a new popular theme for many brands specially in India. The reasons could be the political environment/direction and extreme media focus and coverage on such issues. Brands are trying to ride the emotions of consumers. The ad appeals are on the emotion (vs. rational) aspect. A real bad execution was by
Nationalism: A New Emotion Appeal in Ads Read More »
Netflix and Swiggy While Zomato is struggling with hell of negative publicity on social media, its competitor Swiggy is in another world. Netflix and Swiggy engaged in some amazing and refreshing PDA on twitter. Brilliant use of social media strategies! Netflix regularly posts cross-words showing names of its shows. Swiggy finds something special and the
Online PDA between Netflix and Swiggy Read More »
Wishing readers a happy Janmashtami! While Janmashtami was a celebration, the ongoing fire at amazons is a serious cause of concern to the whole world as amazon is considered the lungs of earth. A quick round up of this week’ ads. Janmashtami Cycle makes use of festivals regularly. Interesting entrants are Domino’s and NetMeds. Amazon
Janmashtami, Amazonfire: Ads of the Week Read More »
Whether a firm should crowd-source for advertising (or communications) which is a do-or-die outcome? In Part 1, as part of academic exercise, the best of the best print ads are discussed. This post covers the top rated video ads. Vim Vim is a dish-washing product by Unilever. Ad is focused on the feature appeal which
Why Crowdsource Creativity? Part 2: Video Ads Read More »
Whether a firm should do crowdsourcing for advertising (or communications) which is a do-or-die outcome? Firms like Doritos have even crowd sourced their super bowl ads, where the expenses go in millions of dollars! In India, Pepsi also tried a similar “Crash the IPL” campaign to make the best of user generated content. The supporting
Why Crowdsource Creativity? Part 1: Print Ads Read More »