Advertising

The Bud Light Dylan Mulvaney Transgender Controversy: Navigating Sensitivity and Representation in Advertising

Advertising / /

Advertising has the power to influence and shape public opinion. However, this influence can sometimes lead to controversy when brands fail to navigate sensitive topics with care and understanding. One such incident was the Bud Light Dylan Mulvaney transgender controversy. This controversy brought to the forefront important discussions about transgender representation, inclusivity, and the responsibilities […]

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Bournvita Controversy: Where is ‘Sach ki Shakti’?

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Bournvita controversy: Recently Bournvita, a leading health drink brand targeted to kids and teenagers was caught in a controversy. A social media influencer “foodpharmer” posted on his Instagram reel abut the extremely high sugar content. Mondalez, that owns Cadbury and Bournvita, took a legal action. By sending influencer Revant Himatsingka a legal notice for his

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Google Queen Elizabeth

Queen Elizabeth II Death : Operation London Bridge for Brands

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Queen Elizabeth II Death : Operation London Bridge for Brands Queen Elizabeth II Death : Operation London Bridge for Brands – The entire world has been mourning the demise of Queen Elizabeth II on Thursday evening at the age of 96.  Almost all the top political leaders and business leaders have expressed sorrow and grief

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SectionWAR

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Six ads are given below. Cast your vote honestly 🙂 [poll id=”2″] 3 3             Anubhav MishraProfessor of Marketing at Jaipuria Institute of Management, Lucknow. Ph.D. in Marketing, IIM Lucknow. Ex-assistant Prof at IIM Ranchi, visiting faculty to IIM Lucknow. Writes for ET BrandEquity, Campaign India, BusinessWorld, Times of India

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Rotomac Salman Khan

What Happened to Rotomac Pens? Rise, Fall and Famous Ads

Advertising, Case Study / /

What happened to Rotomac pens? Once one of India’s most popular pen brands, Rotomac rose rapidly in the 1990s with memorable advertising and strong market presence. However, the brand later disappeared due to financial controversies and changing market dynamics. For many Indians, Rotomac is not just a pen. It is a memory of school days,

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Gutka Guy Meme

The Gutka Guy: Story of A Common Man Turned Into Social Media Sensation

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The Gutka Guy: Story of A Common Man Turned Into Social Media Sensation [The Gutka guy – A story of another social media sensation, where a person chewing Gutka unknowingly became the ‘viral sensation’. ] India and New Zealand were battling out for an engrossing test cricket match at the city of Kanpur in India.

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