Sebamed: Comparative Advertising to Attack the Leader Brand Unilever Sebamed, a German soap brand, is in India since 2007. But no one knew it except a few parents for its soap for babies. Sebamed greeted audience via full page newspaper ads, directly attacking the top Unilever soap brands like Lux, Dove, and Pears – comparing […]
Sebamed and Unilever: A David vs. Goliath War Read More »
Dharampal Gulati: A True Legend Mr. Dharampal Gulati, the founder, chairman, CEO of MDH breathed his last on 3rd December 2020. The charismatic personality was the face of the market leader MDH. His story is super inspirational – a rages to riches story that should be a must read – a life changing folktale –
Sach Sach MDH – A Tribute to Legend Dharampal Gulati Read More »
Lifebuoy Helps Dettol to become the new market leader Can you name the market leader soap brand? Indian soap market is a tough fierce battle. And it is one of my favorite questions in the class – Name top five soap brands by volume – and audience never gets it right! It is all about
Dettol A New Market Leader – Thanks to Lifebuoy! Read More »
Print Media is Alive and Kicking! Print media exists and works! Last few months were all about COVID-19 crisis. Many false/fake news were spread about newspaper that infection can be passed on via touching the paper. Many people stopped the subscription. Even the well educated people, apartments, societies in elite cities and posh colonies turned
Print Media is Alive and Kicking! Read More »
Everything is Fair & Lovely in Marketing and Wedding! Fair has gone, so now lovely is alone – but wait we have a handsome waiting somewhere to grab the opportunity! Well, the world has seen many social movements. Recently it was all about the unfortunate death of George Floyd, which got global media coverage and
Everything is Fair in Marketing and Wedding! Read More »
Ramayan knocks Game Of Thrones! Ramayan on TV – a traditional media, a favorite punching bag for current gen advertisers – high on dose of digital and social media app. The old show on the dying broadcast media – who cares? Well, that’s how an opportunity to reach all target segment, that comes once in
Ramayan and TV: A Rare Opportunity Missed Read More »
The Cola War Cola war – the much anticipated battle of advertising among the Coca cola and Pepsi has just started. The season of summers is around the corner. The next few months (March – June) are the most crucial for the Cola giants where they make most of the sales. Coca cola and Pepsi
The COLA WAR Begins: Summers 2020 Read More »
Selfie, Budweiser, and Super Bowl Selfie and the Budweiser. Selfie is probably one of the best examples of how consumers enforce product development and create new categories altogether. The camera which was meant to take pics of others, was turned into self-indulgent and instantaneous gratification. Though, everyone knows about Selfie trend but how brands can
Selfie – Budweiser Introduces Flipped labels for Super Bowl Campaign 2020 Read More »
Spontaneous Creativity – In the moment Content Creation Spontaneous (in-the-moment) creativity is the need of the hour for digital marketers – specially the ones who handle social media for brands to engage with consumers. We have seen some excellent examples where firms have made the best use of online and offline trends. Some pioneer in
Spontaneous Creativity. Live it ABHI! Read More »
Amul Cheese, India’s legendary brand, is one of the most well-known brand, which is famous for its daily Amul Girl ads. Recently, it has started using frontal attack and fact-based advertising to promote some of the products. A few months back, it directly took its competitor Britannia head-on in a cookie war. The comparative ads
Amul is back with a bang! Real cheese or vegetable oil? Read More »