Advertising

Rasna

Social Media Ads: Independence Day, Raksha Bandhan, Thalaivaa birthday, #SacredGames 2…

Advertising, Digital, Social Media / /

Independence day and Raksha Bandhan on the same day, along with birth day of Rajani Sir and launch of much anticipated  #SacredGames S2 (the master of Internet memes – Gaitoned) provided enough of excellent opportunities to brands to showcase their creativity on social media. Continuing the review of weekly ads on digital/social platforms, here are […]

Social Media Ads: Independence Day, Raksha Bandhan, Thalaivaa birthday, #SacredGames 2… Read More »

Who Moved My Butter? Britannia vs. Amul – Cookie War, Comparative Advertising

Advertising, Print Ads, Social Media / /

Butter cookies – who has more butter! Comparative Advertising is used to influence consumers by comparing competing brands on various parameters and to prove that I am the best, so buy me. This is used successfully in categories like automobiles, white goods (e.g., AC and Refrigerators). Amul first posted the content of its butter cookies

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Social media

Ads on Social~Digital Media: Boycott, Friendship day and more..

Advertising, Case Study, Marketing, Social Media / /

Ads based on social media trends (what people are talking about)  requires lightening fast execution and comes with great risk. In continuation with previous post about weekly round-off of some creative and eye-catching ads, here are this week’s picks. The first and perhaps very important thing for brands is the new trend of #BoyCott Trends.

Ads on Social~Digital Media: Boycott, Friendship day and more.. Read More »

Ganges

Advertisement Bana-na: A Curious Case of Social Listening

Advertising, Social Media / /

Advertisement bana-na : Create some advertising on banana – sounds confusing? That’s where advertising based on social media listening plays for. A not so famous Bollywood celebrity Mr Rahul Bose realized the true cost of a banana in five star JW Marriott hotel. He paid just INR 442 for two pieces of banana and then

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PhonePe: A creative campaign with Daddu Amir Khan and Dablu

Advertising, Video Ads / /

PhonePe, a Unified Payments Interface (UPI) based mobile app made use of Amir Khan in their latest campaign. As per the NPCI (National Payments Corporation of India) records, in terms of value and volume of transactions, Google Pay is the leader, closely followed by the PhonePe and Paytm. The mobile wallet (digital transaction) industry is

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Ganges

When Legends Sachin and Rahman come together, Sheer Magic of Music!

Advertising, Marketing, Video Ads / /

Oscar winner A R Rahman and Living Cricket GOD Sachin tendulkar come together for Apollo tyre and results is sheer magic, amazing, soulful rendition, harmonious tribute to the holy Ganges. Apollo Tyres is running a corporate advertising campaign, Ganga: the River of People, to reflect that India is progressing and so is the brand. When

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When sense doesn’t make any sense!

Advertising, Print Ads, Video Ads / /

After the big fiasco with James Bond, Pan Bahar (chewing gutkha/pan masala) does it again! Yes, the elections are over and the footprints of nationalism are seen everywhere. The Indian Army has been in spotlight in last few months. But, that does not give anyone any right to start abusing the new found patriotism. Already,

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stunning visuals

That’s how to do a TV ad: Stunning! Well done – SONY Bravia

Advertising, Video Ads / /

TV as an advertising media has been extremely abused by the marketers – rarely you will see someone utilizing the strength of this medium which is display and sound. Finally, a brand has realized it and not surprisingly it is a TV brand – SONY Bravia. Just see the ad below. Amazing visuals and wonderful

That’s how to do a TV ad: Stunning! Well done – SONY Bravia Read More »

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