Review of print ads available on newspaper or any form of paper (templates, flyers etc.)
We have heard about Guerilla marketing, we know ambush marketing, and both of them requires high levels of creativity to fight it out in open. There is so much clutter on any media like TV, Newspaper and digital. It is very very tough to ensure consumers remember your brand after seeing the ad. But […]
Mirror Mirror on the Wall, Where the Hell my Brand has Gone? Read More »
Today’s TOI Lucknow edition starts with two full page ad by snapdeal – the RED is always noticeable. the good point is use of kid – and a wonderful Hindi poem on second page. I fail to recall when did i last saw a Hindi poem used in print media. However, as many times in
Snapdeal – An oversighted goofup! Read More »
I am sure all of us have felt to band our heads in frustration by seeing some (or most?) ads on TV. This is an attempt to create a list of such ads. Yes, India is diverse country and we fight over who is better -Sachin or Virat? We may have extreme opinions on the
BMH Ads – Banging My Head! Read More »
This post was pending since a long time. I really do not know what has happened to advertising creativity in India. First there was Coke debacle with two ads – One with Sunny and second one “the Dracula gardan ad“. The arch rival Pepsi, instead of using this rare drop of guard from Coke and
What happened to Creativity in Ads?? Read More »