Review of print ads available on newspaper or any form of paper (templates, flyers etc.)
Whether a firm should do crowdsourcing for advertising (or communications) which is a do-or-die outcome? Firms like Doritos have even crowd sourced their super bowl ads, where the expenses go in millions of dollars! In India, Pepsi also tried a similar “Crash the IPL” campaign to make the best of user generated content. The supporting […]
Why Crowdsource Creativity? Part 1: Print Ads Read More »
Butter cookies – who has more butter! Comparative Advertising is used to influence consumers by comparing competing brands on various parameters and to prove that I am the best, so buy me. This is used successfully in categories like automobiles, white goods (e.g., AC and Refrigerators). Amul first posted the content of its butter cookies
Who Moved My Butter? Britannia vs. Amul – Cookie War, Comparative Advertising Read More »
RED conveys hot spicy wild chilly sexy…feelings. It is probably the most used color by brands. The recent Launch of Jeep Trailhawk came in two full pages (Front) in Times of India (TOI). No reward for guessing – it was red everywhere. The ad reminds us the Eveready Give Me red campaign. Red goes with
Red Hot Spicy Ads, Well in RED only! Read More »
After the big fiasco with James Bond, Pan Bahar (chewing gutkha/pan masala) does it again! Yes, the elections are over and the footprints of nationalism are seen everywhere. The Indian Army has been in spotlight in last few months. But, that does not give anyone any right to start abusing the new found patriotism. Already,
When sense doesn’t make any sense! Read More »
The front page print ads in newspaper cost a lot and mostly used as the announcement for brands either to create anticipation or build awareness. The Cricket WC is just round the corner. Uber has used the grand occasion by placing ads on the first two pages of World’s largest selling English daily Times of
Front Page Print Ads: Building Anticipation and Awareness-Uber and OnePlus Read More »
Print media is the first building block for a successful digital marketing strategy which is trying to launch a new product. Sounds unbelievable? Well, here is the truth and the example is of FMCG giant Nestle. Nestle used a creative fold concept in their ad in the national newspaper. The ad is spread on two
Print Media in a Digital Marketing Strategy? A Curious Case of Nestle Read More »
When a brand is Global leader, how it should communicate to its consumers? Should it focus on its features or follow the prevailing emotional route to reach its consumers? In fact, for any brand which is a leader, faces the same question? It is like when you have reached at the top, what next? The
How a Leader Brand Should Communicate to Consumers? Read More »
The Advertising decision to chose media is very tricky and crucial which can make or break the whole campaign. Some popular media types are print , video or digital. While global trend is that expenditure on traditional print (paper) media is slowing down, the expenditure on digital marketing (touchscreens specially mobile) is seeing a health
Paper or Touchscreens? The Challenges of Advertising Read More »
We have heard about Guerilla marketing, we know ambush marketing, and both of them requires high levels of creativity to fight it out in open. Â There is so much clutter on any media like TV, Newspaper and digital. It is very very tough to ensure consumers remember your brand after seeing the ad. But
Mirror Mirror on the Wall, Where the Hell my Brand has Gone? Read More »
Today’s TOI Lucknow edition starts with two full page ad by snapdeal – the RED is always noticeable. the good point is use of kid – and a wonderful Hindi poem on second page. I fail to recall when did i last saw a Hindi poem used in print media. However, as many times in
Snapdeal – An oversighted goofup! Read More »