Review of print ads available on newspaper or any form of paper (templates, flyers etc.)
Amul Cheese, India’s legendary brand, is one of the most well-known brand, which is famous for its daily Amul Girl ads. Recently, it has started using frontal attack and fact-based advertising to promote some of the products. A few months back, it directly took its competitor Britannia head-on in a cookie war. The comparative ads […]
Amul is back with a bang! Real cheese or vegetable oil? Read More »
Delhi Pollution Emergency Delhi Air Pollution Emergency has been widely covered in all media. The air quality has turned to severe on all parameters. Situation is like emergency where medical advisory has been issued and even schools are closed. The issue is heatedly debated/discussed on Twitter, print media, and noisy TV (news channels) media. Twitter
Delhi Air Pollution Emergency: Social media and Brands Read More »
There is a proposal by Indian Government to ban single use plastic. On Gandhi Jayanti (Oct 2nd), this ban about single use plastic is widely covered in all media. Many articles and ads are appearing on mass media about the severe problem of plastic – how it is going to kill out planet – and
Single Use Plastic Ban: #TimeSUP Read More »
Recently, Nationalism has become a new popular theme for many brands specially in India. The reasons could be the political environment/direction and extreme media focus and coverage on such issues. Brands are trying to ride the emotions of consumers. The ad appeals are on the emotion (vs. rational) aspect. A real bad execution was by
Nationalism: A New Emotion Appeal in Ads Read More »
Wishing readers a happy Janmashtami! While Janmashtami was a celebration, the ongoing fire at amazons is a serious cause of concern to the whole world as amazon is considered the lungs of earth. A quick round up of this week’ ads. Janmashtami Cycle makes use of festivals regularly. Interesting entrants are Domino’s and NetMeds. Amazon
Janmashtami, Amazonfire: Ads of the Week Read More »
Whether a firm should do crowdsourcing for advertising (or communications) which is a do-or-die outcome? Firms like Doritos have even crowd sourced their super bowl ads, where the expenses go in millions of dollars! In India, Pepsi also tried a similar “Crash the IPL” campaign to make the best of user generated content. The supporting
Why Crowdsource Creativity? Part 1: Print Ads Read More »
Butter cookies – who has more butter! Comparative Advertising is used to influence consumers by comparing competing brands on various parameters and to prove that I am the best, so buy me. This is used successfully in categories like automobiles, white goods (e.g., AC and Refrigerators). Amul first posted the content of its butter cookies
Who Moved My Butter? Britannia vs. Amul – Cookie War, Comparative Advertising Read More »
RED conveys hot spicy wild chilly sexy…feelings. It is probably the most used color by brands. The recent Launch of Jeep Trailhawk came in two full pages (Front) in Times of India (TOI). No reward for guessing – it was red everywhere. The ad reminds us the Eveready Give Me red campaign. Red goes with
Red Hot Spicy Ads, Well in RED only! Read More »
After the big fiasco with James Bond, Pan Bahar (chewing gutkha/pan masala) does it again! Yes, the elections are over and the footprints of nationalism are seen everywhere. The Indian Army has been in spotlight in last few months. But, that does not give anyone any right to start abusing the new found patriotism. Already,
When sense doesn’t make any sense! Read More »
The front page print ads in newspaper cost a lot and mostly used as the announcement for brands either to create anticipation or build awareness. The Cricket WC is just round the corner. Uber has used the grand occasion by placing ads on the first two pages of World’s largest selling English daily Times of
Front Page Print Ads: Building Anticipation and Awareness-Uber and OnePlus Read More »