Print Ads

Review of print ads available on newspaper or any form of paper (templates, flyers etc.)

Sebamed rin unilever

Sebamed and Unilever: A David vs. Goliath War

Sebamed: Comparative Advertising to Attack the Leader Brand Unilever Sebamed, a German soap brand, is in India since 2007. But no one knew it except a few parents for its soap for babies. Sebamed greeted audience via full page newspaper ads, directly attacking the top Unilever soap brands like Lux, Dove, and Pears – comparing

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Fair and Lovely

Everything is Fair in Marketing and Wedding!

Everything is Fair & Lovely in Marketing and Wedding! Fair has gone, so now lovely is alone – but wait we have a handsome waiting somewhere to grab the opportunity! Well, the world has seen many social movements. Recently it was all about the unfortunate death of George Floyd, which got global media coverage and

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Budweiser selfie label

Selfie – Budweiser Introduces Flipped labels for Super Bowl Campaign 2020

Selfie, Budweiser, and Super Bowl Selfie and the Budweiser. Selfie is probably one of the best examples of how consumers enforce product development and create new categories altogether. The camera which was meant to take pics of others, was turned into self-indulgent and instantaneous gratification. Though, everyone knows about Selfie trend but how brands can

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Amul is back with a bang! Real cheese or vegetable oil?

Amul Cheese, India’s legendary brand, is one of the most well-known brand, which is famous for its daily Amul Girl ads. Recently, it has started using frontal attack and fact-based advertising to promote some of the products. A few months back, it directly took its competitor Britannia head-on in a cookie war. The comparative ads

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Delhi Air Pollution Emergency: Social media and Brands

Delhi Pollution Emergency Delhi Air Pollution Emergency has been widely covered in all media. The air quality has turned to severe on all parameters. Situation is like emergency where medical advisory has been issued and even schools are closed. The issue is heatedly debated/discussed on Twitter, print media, and noisy TV (news channels) media. Twitter

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Nationalism: A New Emotion Appeal in Ads

Recently, Nationalism has become a new popular theme for many brands specially in India. The reasons could be the political environment/direction and extreme media focus and coverage on such issues. Brands are trying to ride the emotions of consumers.  The ad appeals are on the emotion (vs. rational) aspect. A real bad execution was by

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Janmashtami

Janmashtami, Amazonfire: Ads of the Week

Wishing readers a happy Janmashtami! While Janmashtami was a celebration, the ongoing fire at amazons is a serious cause of concern to the whole world as amazon is considered the lungs of earth.  A quick round up of this week’ ads. Janmashtami Cycle makes use of festivals regularly. Interesting entrants are Domino’s and NetMeds. Amazon

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