Print Ads

Review of print ads available on newspaper or any form of paper (templates, flyers etc.)

Budweiser selfie label

Selfie – Budweiser Introduces Flipped labels for Super Bowl Campaign 2020

Advertising, Print Ads / /

Selfie, Budweiser, and Super Bowl Selfie and the Budweiser. Selfie is probably one of the best examples of how consumers enforce product development and create new categories altogether. The camera which was meant to take pics of others, was turned into self-indulgent and instantaneous gratification. Though, everyone knows about Selfie trend but how brands can […]

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Amul is back with a bang! Real cheese or vegetable oil?

Advertising, Print Ads / /

Amul Cheese, India’s legendary brand, is one of the most well-known brand, which is famous for its daily Amul Girl ads. Recently, it has started using frontal attack and fact-based advertising to promote some of the products. A few months back, it directly took its competitor Britannia head-on in a cookie war. The comparative ads

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Delhi Air Pollution Emergency: Social media and Brands

Advertising, Print Ads, Social Media / /

Delhi Pollution Emergency Delhi Air Pollution Emergency has been widely covered in all media. The air quality has turned to severe on all parameters. Situation is like emergency where medical advisory has been issued and even schools are closed. The issue is heatedly debated/discussed on Twitter, print media, and noisy TV (news channels) media. Twitter

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Nationalism: A New Emotion Appeal in Ads

Advertising, Positioning, Print Ads / /

Recently, Nationalism has become a new popular theme for many brands specially in India. The reasons could be the political environment/direction and extreme media focus and coverage on such issues. Brands are trying to ride the emotions of consumers.  The ad appeals are on the emotion (vs. rational) aspect. A real bad execution was by

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Janmashtami

Janmashtami, Amazonfire: Ads of the Week

Advertising, Print Ads, Video Ads / /

Wishing readers a happy Janmashtami! While Janmashtami was a celebration, the ongoing fire at amazons is a serious cause of concern to the whole world as amazon is considered the lungs of earth.  A quick round up of this week’ ads. Janmashtami Cycle makes use of festivals regularly. Interesting entrants are Domino’s and NetMeds. Amazon

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Print

Why Crowdsource Creativity? Part 1: Print Ads

Advertising, Print Ads / /

Whether a firm should do crowdsourcing for advertising (or communications) which is a do-or-die outcome? Firms like Doritos have even crowd sourced their super bowl ads, where the expenses go in millions of dollars! In India, Pepsi also tried a similar “Crash the IPL” campaign to make the best of user generated content. The supporting

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Who Moved My Butter? Britannia vs. Amul – Cookie War, Comparative Advertising

Advertising, Print Ads, Social Media / /

Butter cookies – who has more butter! Comparative Advertising is used to influence consumers by comparing competing brands on various parameters and to prove that I am the best, so buy me. This is used successfully in categories like automobiles, white goods (e.g., AC and Refrigerators). Amul first posted the content of its butter cookies

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