Marketing
Check your phone for apps and see how many e-wallets apps you have with so many choices to make a payment. Suppose you go to a grocery retail store. On one table there are 30 variety of Jams On the other table there are 10 variety of Jams. From which table people will buy more?When […]
The rise of e-Wallets and paradox of choices. Read More »
Indian teens are increasingly spending more and more time on the Internet. how does it affect marketers?My article in Campaign India sheds some light on interesting teenage consumers/teenagers. You may access the article – Teens and Marketing
The Global Rebels – Teenagers! Read More »
Well, how much is enough for humans? Just rewind back to school days and recall the story of King Midas, in which whatever the king touched turned into the gold, including the food, water and her daughter! So what happened to moral education stories and our learnings? Well, we conveniently forget all of them –
Excessive consumption: The dark side of consumerism Read More »