Marketing
Spontaneous Creativity – In the moment Content Creation Spontaneous (in-the-moment) creativity is the need of the hour for digital marketers – specially the ones who handle social media for brands to engage with consumers. We have seen some excellent examples where firms have made the best use of online and offline trends. Some pioneer in […]
Spontaneous Creativity. Live it ABHI! Read More »
Swiggy StatEATstics has released the 2019 report, which has some very interesting results that reflect the ever changing and complex eating preferences of Indian consumers. The data serves as a good starting point to learn about food habits and most importantly, the findings break many myths about what food we prefer. Swiggy as always has
Swiggy StatEATstics: What India Ordered in 2019 Read More »
I hope most of you have heard about Greta Thunberg – she is a 16 year old environmental activist and famous for her speech at United nations. She did a school strike for the climate (“Skolstrejk för Klimatet”). She has received immense support specially from the teenagers who identify with her due to similar age.
Marketing: The Greta Thunberg Way Read More »
In this age of digital world and immediate gratification, how brands should tackle boycott trends/negative word-of-mouth? Or, for that matter whether brands should be concerned about such trends at all? During Holi, HUL experimented with an ad based on religious theme, but with a social message. Somehow, the ad didn’t resonate well with a section
Handling Complex Trends of #BoyCott Everything on Social Media Read More »
Ads based on social media trends (what people are talking about)Â requires lightening fast execution and comes with great risk. In continuation with previous post about weekly round-off of some creative and eye-catching ads, here are this week’s picks. The first and perhaps very important thing for brands is the new trend of #BoyCott Trends.
Ads on Social~Digital Media: Boycott, Friendship day and more.. Read More »
Oscar winner A R Rahman and Living Cricket GOD Sachin tendulkar come together for Apollo tyre and results is sheer magic, amazing, soulful rendition, harmonious tribute to the holy Ganges. Apollo Tyres is running a corporate advertising campaign, Ganga: the River of People, to reflect that India is progressing and so is the brand. When
When Legends Sachin and Rahman come together, Sheer Magic of Music! Read More »
The front page print ads in newspaper cost a lot and mostly used as the announcement for brands either to create anticipation or build awareness. The Cricket WC is just round the corner. Uber has used the grand occasion by placing ads on the first two pages of World’s largest selling English daily Times of
Front Page Print Ads: Building Anticipation and Awareness-Uber and OnePlus Read More »
Recently, there has been a wide coverage on the negative effects of smartphones which include addiction, behavioural issues such as anxiety and temperament, and most importantly fake news which spreads via Facebook or WhatsApp. But as famous adage goes – “Technology is a good slave but a bad master!”. Science or technology is just a
Smartphones: Enhancing lives and improving businesses! Read More »
The Advertising decision to chose media is very tricky and crucial which can make or break the whole campaign. Some popular media types are print , video or digital. While global trend is that expenditure on traditional print (paper) media is slowing down, the expenditure on digital marketing (touchscreens specially mobile) is seeing a health
Paper or Touchscreens? The Challenges of Advertising Read More »
India is witnessing the rise of e-commerce like never before across verticals like grocery, food-delivery, and car rental to name a few. From a consumer’s perspective how does it affect the shopping behavior? My opinion on this topic is published in Business World.
Sales:Plunging Into Online Mode For Shopping Read More »