Marketing
Lifebuoy Helps Dettol to become the new market leader Can you name the market leader soap brand? Indian soap market is a tough fierce battle. And it is one of my favorite questions in the class – Name top five soap brands by volume – and audience never gets it right! It is all about […]
Dettol A New Market Leader – Thanks to Lifebuoy! Read More »
Print Media is Alive and Kicking! Print media exists and works! Last few months were all about COVID-19 crisis. Many false/fake news were spread about newspaper that infection can be passed on via touching the paper. Many people stopped the subscription. Even the well educated people, apartments, societies in elite cities and posh colonies turned
Print Media is Alive and Kicking! Read More »
Everything is Fair & Lovely in Marketing and Wedding! Fair has gone, so now lovely is alone – but wait we have a handsome waiting somewhere to grab the opportunity! Well, the world has seen many social movements. Recently it was all about the unfortunate death of George Floyd, which got global media coverage and
Everything is Fair in Marketing and Wedding! Read More »
Mobile App Strategy to Fight Market Leader – Gyan Fresh and AMUL. Mobile App – Once Shakespeare have famously wrote – What’s in a mobile app? Well, if you ask anyone, what they can’t live without – most probably the answer is phone. This question is repeated many times. But no one asks the second
Mobile App to Fight, Survive, and Rescue against AMUL – A real case of Gyan Fresh. Read More »
Ramayan knocks Game Of Thrones! Ramayan on TV – a traditional media, a favorite punching bag for current gen advertisers – high on dose of digital and social media app. The old show on the dying broadcast media – who cares? Well, that’s how an opportunity to reach all target segment, that comes once in
Ramayan and TV: A Rare Opportunity Missed Read More »
The Cola War Cola war – the much anticipated battle of advertising among the Coca cola and Pepsi has just started. The season of summers is around the corner. The next few months (March – June) are the most crucial for the Cola giants where they make most of the sales. Coca cola and Pepsi
The COLA WAR Begins: Summers 2020 Read More »
Spontaneous Creativity – In the moment Content Creation Spontaneous (in-the-moment) creativity is the need of the hour for digital marketers – specially the ones who handle social media for brands to engage with consumers. We have seen some excellent examples where firms have made the best use of online and offline trends. Some pioneer in
Spontaneous Creativity. Live it ABHI! Read More »
Swiggy StatEATstics has released the 2019 report, which has some very interesting results that reflect the ever changing and complex eating preferences of Indian consumers. The data serves as a good starting point to learn about food habits and most importantly, the findings break many myths about what food we prefer. Swiggy as always has
Swiggy StatEATstics: What India Ordered in 2019 Read More »
I hope most of you have heard about Greta Thunberg – she is a 16 year old environmental activist and famous for her speech at United nations. She did a school strike for the climate (“Skolstrejk för Klimatet”). She has received immense support specially from the teenagers who identify with her due to similar age.
Marketing: The Greta Thunberg Way Read More »
In this age of digital world and immediate gratification, how brands should tackle boycott trends/negative word-of-mouth? Or, for that matter whether brands should be concerned about such trends at all? During Holi, HUL experimented with an ad based on religious theme, but with a social message. Somehow, the ad didn’t resonate well with a section
Handling Complex Trends of #BoyCott Everything on Social Media Read More »