Social Media

Which is the Best Place to Shoot Viral Videos for Tik Tok?

Viral Videos and Tik Tok Viral videos and Tik Tok – the HOLY Grail of viral marketing for social influencers. There is unbelievable amount of videos uploaded on every possible platform, be it Facebook, WhatsApp, YouTube or the Tik Tok. But the million dollar question is what makes video viral? We all know that video […]

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Ganapati Swiggy

Swiggy StatEATstics: What India Ordered in 2019

Swiggy StatEATstics has released the 2019 report, which has some very interesting results that reflect the ever changing and complex eating preferences of Indian consumers. The data serves as a good starting point to learn about food habits and most importantly, the findings break many myths about what food we prefer. Swiggy as always has

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ICICI and Swiggy: Social Media Listening, engage or annoy your consumers!

Digital is everywhere! Every brand wants to have a digital presence. But creating a FB page or a Twitter account DOES NOT mean that you are digital. Being digital means brand understands the consumers and does proper engagement which needs a proper social media listening strategy. That is why we see some unique trends like

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fingerpointemoji: A New Social Trend #fingerpointemoji

fingerpointemoji is a new quirky trend happening on social media – twitter and Instagram (#fingerpointemoji). The emoji uses index finger such as pointing to something to draw attention. The origins of this unusual trend is unknown. But brands and people alike have already joined the bandwagon to showcase humor and creativity. The fingerpointemoji has four possible types

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Delhi Air Pollution Emergency: Social media and Brands

Delhi Pollution Emergency Delhi Air Pollution Emergency has been widely covered in all media. The air quality has turned to severe on all parameters. Situation is like emergency where medical advisory has been issued and even schools are closed. The issue is heatedly debated/discussed on Twitter, print media, and noisy TV (news channels) media. Twitter

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Pakistan

Chandrayaan 2 and Ganapati: Ads of the Week

Chandrayaan 2 mission and Lord Ganesha hogged the limelight and attention of social media marketers. Here are some of the selected ads. Ganapati   Chandrayaan 2   Startrek In between, for StarTrek fans, Domino’s ad. A minister from our neighboring country tried to make fun of Chandrayaan 2 mission, and got this befitting reply 🙂

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boycott trend

Handling Complex Trends of #BoyCott Everything on Social Media

In this age of digital world and immediate gratification, how brands should tackle boycott trends/negative word-of-mouth? Or, for that matter whether brands should be concerned about such trends at all? During Holi, HUL experimented with an ad based on religious theme, but with a social message. Somehow, the ad didn’t resonate well with a section

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Online PDA between Netflix and Swiggy

Netflix and Swiggy While Zomato is struggling with hell of negative publicity on social media, its competitor Swiggy is in another world. Netflix and Swiggy engaged in some amazing and refreshing PDA on twitter. Brilliant use of social media strategies! Netflix regularly posts cross-words showing names of its shows. Swiggy finds something special and the

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Rasna

Social Media Ads: Independence Day, Raksha Bandhan, Thalaivaa birthday, #SacredGames 2…

Independence day and Raksha Bandhan on the same day, along with birth day of Rajani Sir and launch of much anticipated  #SacredGames S2 (the master of Internet memes – Gaitoned) provided enough of excellent opportunities to brands to showcase their creativity on social media. Continuing the review of weekly ads on digital/social platforms, here are

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