Spontaneous Creativity – In the moment Content Creation Spontaneous (in-the-moment) creativity is the need of the hour for digital marketers – specially the ones who handle social media for brands to engage with consumers. We have seen some excellent examples where firms have made the best use of online and offline trends. Some pioneer in […]
Spontaneous Creativity. Live it ABHI! Read More »
Amul Cheese, India’s legendary brand, is one of the most well-known brand, which is famous for its daily Amul Girl ads. Recently, it has started using frontal attack and fact-based advertising to promote some of the products. A few months back, it directly took its competitor Britannia head-on in a cookie war. The comparative ads
Amul is back with a bang! Real cheese or vegetable oil? Read More »
There is a proposal by Indian Government to ban single use plastic. On Gandhi Jayanti (Oct 2nd), this ban about single use plastic is widely covered in all media. Many articles and ads are appearing on mass media about the severe problem of plastic – how it is going to kill out planet – and
Single Use Plastic Ban: #TimeSUP Read More »
Recently, Nationalism has become a new popular theme for many brands specially in India. The reasons could be the political environment/direction and extreme media focus and coverage on such issues. Brands are trying to ride the emotions of consumers. The ad appeals are on the emotion (vs. rational) aspect. A real bad execution was by
Nationalism: A New Emotion Appeal in Ads Read More »
Wishing readers a happy Janmashtami! While Janmashtami was a celebration, the ongoing fire at amazons is a serious cause of concern to the whole world as amazon is considered the lungs of earth. A quick round up of this week’ ads. Janmashtami Cycle makes use of festivals regularly. Interesting entrants are Domino’s and NetMeds. Amazon
Janmashtami, Amazonfire: Ads of the Week Read More »
Whether a firm should crowd-source for advertising (or communications) which is a do-or-die outcome? In Part 1, as part of academic exercise, the best of the best print ads are discussed. This post covers the top rated video ads. Vim Vim is a dish-washing product by Unilever. Ad is focused on the feature appeal which
Why Crowdsource Creativity? Part 2: Video Ads Read More »
Whether a firm should do crowdsourcing for advertising (or communications) which is a do-or-die outcome? Firms like Doritos have even crowd sourced their super bowl ads, where the expenses go in millions of dollars! In India, Pepsi also tried a similar “Crash the IPL” campaign to make the best of user generated content. The supporting
Why Crowdsource Creativity? Part 1: Print Ads Read More »
Butter cookies – who has more butter! Comparative Advertising is used to influence consumers by comparing competing brands on various parameters and to prove that I am the best, so buy me. This is used successfully in categories like automobiles, white goods (e.g., AC and Refrigerators). Amul first posted the content of its butter cookies
Who Moved My Butter? Britannia vs. Amul – Cookie War, Comparative Advertising Read More »
Sometimes, music can be soul of advertising/Ad. People just love to listen to song/music of the ad over and over. Here are a few gems of commercial advertising where music takes the center stage. The first one is about quitting smoking by HSE. This one is from NIKE. Just magic – fusion of sound of
Is it a Song or an Ad? Musical Advertising! Read More »
Emotional or Rational debate exists even before the big bang happened! And majority of brands are still falling in the endless pit of social/cause specific ad content to make an emotional connect with their consumers. Read more about rational decisions here. In India, SUV means power, status and a license to kill (on road of-course!).
Emotional or Rational: Another senseless campaign from Ford SUV. Read More »