Case Study

Ganapati Swiggy

Swiggy StatEATstics: What India Ordered in 2019

Swiggy StatEATstics has released the 2019 report, which has some very interesting results that reflect the ever changing and complex eating preferences of Indian consumers. The data serves as a good starting point to learn about food habits and most importantly, the findings break many myths about what food we prefer. Swiggy as always has

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boycott trend

Handling Complex Trends of #BoyCott Everything on Social Media

In this age of digital world and immediate gratification, how brands should tackle boycott trends/negative word-of-mouth? Or, for that matter whether brands should be concerned about such trends at all? During Holi, HUL experimented with an ad based on religious theme, but with a social message. Somehow, the ad didn’t resonate well with a section

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Social media

Ads on Social~Digital Media: Boycott, Friendship day and more..

Ads based on social media trends (what people are talking about)  requires lightening fast execution and comes with great risk. In continuation with previous post about weekly round-off of some creative and eye-catching ads, here are this week’s picks. The first and perhaps very important thing for brands is the new trend of #BoyCott Trends.

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HUL Holi Surf Excel

#BoycottHUL: Effect of Kumbh and Holi ads

There is viral trend on Twitter against HUL with #BoycottHUL. Last few days has not been so good for Unilever India. There are negative sentiments trending on twitter with hashtags like #BoycottSurfExcel #BoycottHindustanUnilever #BoycottHULproducts #HindustanUnileverboycott #BoycottHUL and many more. People are posting lists of famous HUL brands in India and asking to boycott and switch

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tanishq darth vader

Excessive consumption: The dark side of consumerism

Well, how much is enough for humans? Just rewind back to school days and recall the story of King Midas, in which whatever the king touched turned into the gold, including the food, water and her daughter! So what happened to moral education stories and our learnings? Well, we conveniently forget all of them –

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