Digital

Rasna

Social Media Ads: Independence Day, Raksha Bandhan, Thalaivaa birthday, #SacredGames 2…

Advertising, Digital, Social Media / /

Independence day and Raksha Bandhan on the same day, along with birth day of Rajani Sir and launch of much anticipated  #SacredGames S2 (the master of Internet memes – Gaitoned) provided enough of excellent opportunities to brands to showcase their creativity on social media. Continuing the review of weekly ads on digital/social platforms, here are […]

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Social media

Social Media Trends Are the New Inspiration for Creative Advertising

Digital, Social Media / /

There is a whole lot of amazing advertising happening based on social media trends (social listening). Brands are listening to what people are talking and build content to make the most out of social community feelings/social media trends. Brands are trying to be part of the online conversation (no interruption advertising) by being as creative

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Print Media in a Digital Marketing Strategy? A Curious Case of Nestle

Digital, Print Ads / /

Print media is the first building block for a successful digital marketing strategy which is trying to launch a new product. Sounds unbelievable? Well, here is the truth and the example is of FMCG giant Nestle. Nestle used a creative fold concept in their ad in the national newspaper. The ad is spread on two

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Selfie, Emoji, and Smartphones, Live the Moment!

Digital, Social Media / /

Today’s teenagers use their smartphones extensively to take selfie, and communicate using emoji features. How does all this affect the behavior of teenagers – the digital generation? In fact, the Selfie and usage of Emoji gives a new meaning to online impression management, and word-of-mouth recommendations. You ask your friend (via smartphones) how was the

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