Netflix and Swiggy While Zomato is struggling with hell of negative publicity on social media, its competitor Swiggy is in another world. Netflix and Swiggy engaged in some amazing and refreshing PDA on twitter. Brilliant use of social media strategies! Netflix regularly posts cross-words showing names of its shows. Swiggy finds something special and the […]
Online PDA between Netflix and Swiggy Read More »
Independence day and Raksha Bandhan on the same day, along with birth day of Rajani Sir and launch of much anticipated #SacredGames S2 (the master of Internet memes – Gaitoned) provided enough of excellent opportunities to brands to showcase their creativity on social media. Continuing the review of weekly ads on digital/social platforms, here are
Social Media Ads: Independence Day, Raksha Bandhan, Thalaivaa birthday, #SacredGames 2… Read More »
There is a whole lot of amazing advertising happening based on social media trends (social listening). Brands are listening to what people are talking and build content to make the most out of social community feelings/social media trends. Brands are trying to be part of the online conversation (no interruption advertising) by being as creative
Social Media Trends Are the New Inspiration for Creative Advertising Read More »
Print media is the first building block for a successful digital marketing strategy which is trying to launch a new product. Sounds unbelievable? Well, here is the truth and the example is of FMCG giant Nestle. Nestle used a creative fold concept in their ad in the national newspaper. The ad is spread on two
Print Media in a Digital Marketing Strategy? A Curious Case of Nestle Read More »
Today’s teenagers use their smartphones extensively to take selfie, and communicate using emoji features. How does all this affect the behavior of teenagers – the digital generation? In fact, the Selfie and usage of Emoji gives a new meaning to online impression management, and word-of-mouth recommendations. You ask your friend (via smartphones) how was the
Selfie, Emoji, and Smartphones, Live the Moment! Read More »
This post was pending since a long time. I really do not know what has happened to advertising creativity in India. First there was Coke debacle with two ads – One with Sunny and second one “the Dracula gardan ad“. The arch rival Pepsi, instead of using this rare drop of guard from Coke and
What happened to Creativity in Ads?? Read More »